Etienne Joubert’s Post

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Managing Director Eurotex Clothing Pty Ltd.

Incredibly wise insight, Dave. 👏🏼👏🏼👏🏼 I think the key is how you put it focusing on the customers needs, no it creating wants. The waste generated is abhorrent, and we must change the way we do everything in the pipeline to minimize this over-production. The push for lower prices by offering more volume, then throwing half away is ludicrous, yet thats what this industry survives on. #sustainability

View profile for Dave Edgar, graphic

Partner at BDA

BDA London recognises the pressures of our industry and partners with like-minded businesses to create sustainable product ranges.  This involves finding a balance in the number of trends – avoiding excessive choice, as exemplified by SHEIN releasing over 7,000 new items daily, yet ensuring offerings remain fresh.  Crucial to this approach is supply chain agility, with a preference for on-shoring and shorter lead times.    It's understood that getting the wrong product to a store or website promptly has no advantage. The focus is on understanding the total cost of goods, not just the purchase cost, by comparing intake margin versus maintained margin.    Our industry often ends up through current range structure, buying process or overall business model results in redundant stock of brocken size ranges across numerous options is not viable for businesses or communities. It’s all about the first mile not necessarily the last mile.   Fast fashion's detrimental impact on both industry and environment is acknowledged, highlighting the urgency to develop product strategies that address customer needs ( rather than creating wants ) in a wiser, more informed way. A shift towards evaluating social progress, rather than exclusively focusing on GDP or profit, offers a more comprehensive understanding of our growth as a global community. ( is this what France trying to do ? )   To initiate these necessary changes, it is crucial to incentivise decision-makers and stakeholders, ensuring businesses are accountable to both shareholders and society.    This responsibility extends to re-evaluating production practices, promoting recyclable and sustainable materials, and minimising waste. By adopting these measures, the industry can mitigate its environmental footprint, fostering a more sustainable and responsible business model. Adopting sustainable practices and focusing on long-term social progress rather than short-term profits are essential steps towards addressing the pressing health and environmental issues of our time. Through collaborative efforts between businesses, stakeholders, and communities, we can forge a path towards a more sustainable and equitable future. #sustainability #trendplanning #innovation #designplanning #futurism #creativity.

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