Euroleague Basketball’s Post

Authentic fan content captured through growing fan-loved social platforms drives global engagement. What we’re cheering:  The Euroleague Basketball content team used Greenfly and WhatsApp during the EuroLeague 2024 Final Four event in Berlin to capture short-form user-generated content (UGC) from fans at scale, central to their event marketing strategy. The team used Greenfly +Engage tech to create a branded campaign page (web and mobile) to collect original, rights-cleared fan videos and images. Tapping into the popular EuroLeague WhatsApp channel (428,000+ followers), they requested fan tournament content through a link to the campaign page in WhatsApp Stories  — a first for Greenfly partners. EuroLeague fans at games and elsewhere were able to participate and share their perspectives. The team edited select videos into a compilation reel shared across the EuroLeague’s social media channels. The results? EuroLeague Basketball exceeded their estimates for fan content received using Greenfly and engagement. The league aims to make an UGC integral part of the full 2024-25 season marketing strategy. 144 submissions from WhatsApp channel* 36K+ video engagements on X** 27K+ video engagements on Instagram** $19K equivalent media value of Instagram post video engagements*** What they’re saying:  “The EuroLeague Final Four experience and atmosphere is one of a kind and Greenfly’s Engage UGC feature allowed us to offer our fans the most incredible moments from the heart of the action.” - Julien Segui, Head of Content, Euroleague Basketball #greenflycheer #fanengagement #smsports  #contentstrategy Sources: Greenfly*; EuroLeague Instagram and X channels**, Blinkfire***, 2024