European Beer Star’s Post

With out a doubt, the beer industry is facing considerable change. Our underlying economic environment is shifting, consumer preferences are changing and its unclear what the ‘post craft world’ means for independent brewers. This presents significant challenges but also the opportunity to lean into the innovation and creativity that sparked so much of the ‘craft revolution’ over the last decade. The IBA is facing these challenges head on – we are being dynamic, changing our own strategy, structure and operations, advocating more than we ever have and trying hard to address the systemic issues in the beer industry. All while keeping our eye on the prize of a vibrant and high-quality beer industry for years to come. We’re not going to lie – it’s a complex time but you can be a part of this as a Board Director. You would play a key role in helping us navigate these complexities and to set the scene for the next phase of our evolution. We think it’s exciting and we hope you do to! Find out more - https://bit.ly/boardnoms24

Today is International Beer Day! Among other purposes, it’s specifically meant to unite the world through beer – even across borders. Speaking of beer and borders, did you know that 🍻 8% of the breweries in Bavaria and 5% of those in the Czech Republic are situated within 25km of their shared border, particularly the smaller ones. 🍻 The competition in beer production between Bavaria and the Czech Republic contributes to the economic success of both regions? 🍻 Czech beer is cheaper in Bavaria, due to high concentration in the Czech beer market.   If you know of any small-scale cooperations along the Czech-Bavarian border, let us know! This and other findings stem from our latest project funded by the Deutsche Forschungsgemeinschaft (2024-2026). Here, Hannah Paul, Tobias Chilla (PI) and I, Carola Sommer, explore small-scale cross-border regional production networks in the food sector.

The 9,000-Year Lease In 1759, Arthur Guinness embarked on a journey that would carve his name into history. In Dublin, he didn't merely rent a brewery; he boldly secured it with a 9,000-year lease at £45 per year. Amidst an era of transience, Guinness was envisioning the eternal. This move was not just an act of remarkable confidence. It was a commitment to a vision that soared above the ordinary. Guinness wasn't merely brewing beer; he was forging a legacy. Despite humble beginnings at St. James's Gate, the brewery navigated numerous challenges, from water rights disputes to intense competition. Arthur’s unwavering focus? To create a beer of unparalleled quality. Under his guidance, the company introduced several quality control innovations. By 1838, it became Ireland's largest brewery and, in 1886, the world's largest, with an annual production of 1.2 million barrels. Though no longer the world's biggest, it remains the leading stout brewer. Fast forward through the centuries, and Guinness has emerged as more than just a beer. It symbolizes Irish heritage and stands as a beacon of lasting entrepreneurship. The 9,000-year lease was more than a mere agreement; it was a bold declaration of faith in a perpetual dream. In 2019, Diageo reported that St. James's Gate was operating at over 90% capacity, marking it as one of the most profitable breweries globally. Arthur Guinness's legacy serves as a compelling reminder for us. It underscores the importance of long-term vision and the creation of something enduring. In our fast-paced world, his story encourages us to look ahead and build legacies that last. As we reflect on this inspiring tale, let's raise our glasses to a man whose dream spanned millennia. Let his story motivate us to leave enduring marks of our own. Here's to aspirations that outlive their creators!

I understand that you put a lot of trust into your peers when it comes to recommending anything that is beneficial for your beverage production. I encourage you to listen to what Justin Vickaryous (a user) has to say about our instruments and sensors, he is a user. For a reason. Actually many reasons. Listen and learn why - CBOX helps you to get insights at packaging and before to maximize shelf life - how an Alcolyzer system helps you being within ABV spec when it comes to high gravity or non hig gravity brewing - why an oxygen sensor for wort deareation is meaningful - why blending and carbonation makes you much more efficient in making your final product ...and more! If you make #beer, #soft-drink, #cider, #wine, any other beverage, you will be able to relate.

Our relationship with lager began during the late 1890s, when Percy Allsopp was appointed Chairman of Samuel Allsopp & Sons, in an attempt to turn-around the fortunes of the company. During this time, Percy travelled the globe to find the best ingredients for his visionary new beer and pioneered lager brewing in the UK. 40 years later, at the 1936 consensus, the brewery was 50% of the capacity of the entire UK lager brewing sector, brewing Pilsner and Bavarian-style beers. Yet Allsopp’s lager wasn’t particularly successful at the time. We were half a century too early to the party, which wasn’t helped by the fact that Allsopp’s Pilsner was launched before refrigeration became widely available. Fast-forward to 2024 and lager is everywhere in the UK. We’ve still got unfinished business with our Allsopp’s Pilsner, but it’s now our fastest-growing beer, which is quite a turn-around! Have you tasted it yet? #Allsopps #AskForAllsopps #Beer #Lager #Pilsner #Brewing

🍻🌍 Brewing Bonds: Wallonia 🇧🇪 and Brazil 🇧🇷 🌎🍺   Let's raise a toast to the remarkable connection between Wallonia and Brazil in the world of beer! As we eagerly anticipate Princess Astrid's economic mission to Brazil in November 2024, let's shine a spotlight on the fascinating partnership between these two nations in the beverage industry.   🇧🇪 DID YOU KNOW THIS ABOUT WALLONIA ? Wallonia, steeped in brewing tradition, has crafted some of the world's finest beers for centuries. From Trappist ales to flavorful blondes and intricate lambics, Wallonoon breweries have delighted palates worldwide. This rich heritage laid the groundwork for InBev, originating from Wallonia, to become a driving force in the global beer market. And here's a quirky fact: Wallonians prefer their beer at room temperature!   🇧🇷 DID YOU KNOW THIS ABOUT BRAZIL ? AB InBev, a titan in the Brazilian beverage industry, traces its origins back to InBev, hailing from Wallonia. Through strategic mergers and acquisitions, InBev transformed into AbInbev, establishing itself as the undisputed leader in Brazil's beer market. With a diverse array of beverages, including beers and soft drinks, Ambev's influence resonates across the nation. And yes, in Brazil, beer is often served ice-cold, affectionately referred to as "stupid cold" by locals!   Let's celebrate this unique connection, where Belgian brewing mastery meets Brazilian entrepreneurial spirit! Here's to the enduring partnership between Wallonia and Brazil, brewing success one sip at a time. 🍻✨ #BrewingBonds #Wallonia #Brazil #BeerConnection #FeelInspired 🌍🍺 Wallonia Export & Investment Agency | Belgian Foreign Trade Agency (BFTA) | Wallonie Bruxelles International | Skywin | BioWin - The Health Cluster of Wallonia | Wagralim, the Agri-Food Innovation Cluster of Wallonia | Logistics in Wallonia

We researched 289 breweries in attempt to answer the question: what is the difference between breweries that make it vs breweries that don't?  59% of the breweries we researched that closed within the past year were not hosting events on a regular basis.  Check out our latest blog post to learn more: https://hubs.li/Q02VjXT70

At our #BrewingGrowth event last week, we discussed how #beer is deeply rooted in Europe’s history and traditions. It is Europe’s choice, bringing people together. Beer is also a major economic engine in Europe. 🍻 We launched our Economic Impact Report at the event, focusing on showcasing the #brewing industry’s contribution to Europe’s economic landscape. Indeed, more than two million jobs are linked to our sector: from the farmers, and the brewers to the bar staff serving our delicious brews. Our industry contributes over €52 billion in added value—similar to Slovenia's GDP—and generates €40 billion in taxes, including VAT and excise duties. Our great speakers, our Secretary General Julia Leferman, MEP Tomáš Zdechovský and MEP Hannes Heide shared their insights on the vision of the future of the brewing sector, as well as insights from the industry and @EuropeanParliament. The beer sector is not only a major economic player in Europe, but also a powerful force in sustainability, innovation and responsibility. Brewers are well known for their circular economy initiatives: they use energy-efficient technologies, invest in circular economy principles and reduce waste across the board. And brewers promote moderation, not only by making low and non-alcoholic drinks but with initiatives like the European Beer Pledge, to support responsible drinking. The event was also a great opportunity for people to come together: united by a shared passion for beer, they enjoyed the evening with friends. The event served as a crucial reminder: we need supportive policies from the EU decision-makers to keep the brewing sector flourishing so we can boost Europe’s #competitivness together. Find out more about our economic impact 👇 https://loom.ly/McKqOXY

Adding a distillery to a brewing business can be a big leap—but there are synergies that can help the cost and effort pay off. Here’s how getting into craft spirits can add value to your brewery while leveraging costs. https://lnkd.in/gd8jNah9

I don’t really make a moral judgment on Tilray Brands' follow-the-leader approach to product "innovation." I'm much more interested in simply watching the relative newcomer to the US beer business feel around for the upper limit on over-extending its recently-acquired brands in real time. The company's line-extending tendencies (extendencies?) are especially transparent on one of the other breweries it scooped up from ABI, 10 Barrel Brewing Co., and its sub-brand called Pub Beer. Its expansion under Tilray’s ownership as been revealing. More: https://lnkd.in/gVCFiCFy