Eurima (European Insulation Manufacturers Association)’s Post

Big changes can start with a small nudge! 💡🤏 In our journey towards a more sustainable and efficient building stock, it's easy to think that only massive investments and complex policies will get us there. While new energy performance standards, financial schemes, and comprehensive technical support will play a vital role, sometimes what really moves the needle is understanding what people want. 🤔 The #NUDGEproject shows us that subtle, tailored nudges and small behavioural prompts can significantly influence energy-saving habits. By analysing energy use in diverse settings across five EU countries, NUDGE designed interventions that resonate on a personal level. For instance, simply informing people about their neighbours’ energy-saving actions led to noticeable reductions in energy use, with some nudges achieving up to 16% energy savings. ⚡📉 Even small behavioral nudges can pave the way for significant energy savings. Find out more in the comments below! ⬇ #energyefficiency #enablingchange #H2020NUDGE

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