Éurope Girl Cosmetics’ Post

Replacing an ingredient isn't easy, as evidenced by the recent dust up over Givenchy's Prisme Libre reformulation highlighted in the linked article. In fact, its really hard to substitute any chemical for another and maintain the exact same performance characteristics. Cosmetic formulations are complex systems where ingredients interact with each other and substituting one ingredient can also have unforeseen effects on how other ingredients behave in the formula. Talc in powder makeup products impacts skin feel, transparency (and conversely opacity), oil absorption, and compression in pressed powders. Particle size and shape, Mohs hardness... these are just a few of the important properties that need to be considered for their impact in formulation and manufacturing. As brands weigh wether to move away from talc, product development and messaging will be critical. Powder Trip #cosmeticchemist #cosmeticscience #talc #beautyindustrynews #businessofbeauty #colorcosmetics #makeup

Fenty Beauty became famous for addressing inclusivity in consumer color cosmetics with their complexion shade range. NOTE: Professional makeup brands have always offered an inclusive collection of global complexion shades. In the 90s, even consumer brand Prescriptives offered 98 stock shades of foundation (in 4 undertones). So Fenty was NOT groundbreaking. They had a very famous person fronting them and selling the marketing pitch of inclusivity. #JustSaying So, this is the launch of the new Fenty Cheek Suede Powder Blush, and as demonstrated by #golloria on Instagram - it does not appear to be very inclusive (which is off-brand). The shades look vibrant in the compact, but they contain too much titanium dioxide (white pigment) and not enough richly colored pigments, so when applied to deep skin tones, they look like sidewalk chalk. What were Rihanna’s partners at LVMH Perfumes & Cosmetics and Kendo Brands, Inc. thinking??? What do you think?

Define those eyes define your own glam rule. It’s your time to shine✨Keep it real and simple. Orange | Pink | Black smoky blends🍁 . . To learn this eye makeupfollow our page DM to learn from our experts . #eyeshadow #makeuplover #makeupartist #makeupideas #mascara #eyebrowshaping SUGAR Cosmetics Smashbox Cosmetics Parfums Christian Dior Estée Lauder

#Golloria is coming for your color cosmetics brand. While many may fear her, brands should welcome her feedback — warmly and enthusiastically. Honestly, she’s your new best friend. You cannot bring a product to market without true intention, thought, research, testing, more testing, respect, consideration, and performance in 2024. Consumers are not here to sugar coat anything for any of us in the beauty business. We will absolutely be called out. And when that happens, we better be prepared for what follows. While seemingly unrelated, I’d like to bring up the current chaos surrounding Blake Lively as she fails to properly read the room during the promotion of DV film It Ends With Us. We’ll get back to that in a second. (I also need you to know this is a #NoCoHo safe space and home) Brands won’t thrive on a reputation of inclusivity if the products they launch do not genuinely provide what’s being sold to their audiences. You need to continually practice what you preach. Otherwise, what are you even doing? When we talk about authenticity, this is part of that. Clean claims, nonsensical sustainability promises, picking and choosing transparency topics, and a mission of “inclusivity” from brands will be met with major eye rolls and TikTok critiques if the product development and brand behavior does not come with the receipts. Back to Blake. Here is an example of not coming to market with the receipts. And what happens when a lack of authenticity, intention, and soulfulness come into play with even the sparkliest of marketing and promotional budgets. There needs to be complete and consistent alignment in every facet of your brand. We are here to serve our audiences. Never forget that. #beautybusiness #authenticity #beautybrands #beautyindustry #indiebeauty #productdevelopment #cosmetics #beautynews #beautymarketing

It's time to bring blush back into the spotlight! What used to be seen as old-fashioned is now all the rage. Younger makeup fans are loving blush again, using different colours and types every day. In recent years, advancements in blush formulations have breathed new life into the category, transforming it into a symbol of modernity and chic. With consumers eagerly embracing innovative blush products, it's clear that keeping up with the blush revolution is a must for makeup brands. Moreover, the evolving techniques and trends surrounding blush application offer loads of opportunities for creativity and self-expression, from subtle flushes to daring statement looks. Is your business ready for the blush comeback? Drop a comment below on your thoughts around this 👇 Source: The Business of Fashion https://lnkd.in/eRf2j7Si #Makeup #BeautyTrends #BlushComeback #ModernMakeup #BeautyEssentials #Cosmetics

Market research indicates that the premium cosmetics sector is growing at a rate of 8% per year and is expected to maintain this trend until 2027, contrasting with a 5% growth for mass-market cosmetics. Consumers are clearly inclined to spend more on perfumes and makeup products. How can you stay ahead of the competition and gain a larger market share? One of the key steps is to invest in creative packaging. It serves as the first point of contact between the consumer and the product, which is why it is crucial for the packaging to be not only functional but also distinctive and indicative of high quality. Investing in packaging that catches the eye and elevates the brand's prestige can significantly boost sales. At Burgopak Poland, we offer creative packaging solutions that can help your products stand out. Don’t let the competition get ahead of you – invest in packaging that will delight your customers and highlight the value of your brand. #design #experience #customerexperience #packaging #sampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting #copacking #kitting

Market research indicates that the premium cosmetics sector is growing at a rate of 8% per year and is expected to maintain this trend until 2027, contrasting with a 5% growth for mass-market cosmetics. Consumers are clearly inclined to spend more on perfumes and makeup products.   How can you stay ahead of the competition and gain a larger market share? One of the key steps is to invest in creative packaging. It serves as the first point of contact between the consumer and the product, which is why it is crucial for the packaging to be not only functional but also distinctive and indicative of high quality.   Investing in packaging that catches the eye and elevates the brand's prestige can significantly boost sales. At Burgopak Poland, we offer creative packaging solutions that can help your products stand out. Don’t let the competition get ahead of you – invest in packaging that will delight your customers and highlight the value of your brand.     #design #experience #customerexperience #packaging #sampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting #copacking #kitting

Market research indicates that the premium cosmetics sector is growing at a rate of 8% per year and is expected to maintain this trend until 2027, contrasting with a 5% growth for mass-market cosmetics. Consumers are clearly inclined to spend more on perfumes and makeup products. How can you stay ahead of the competition and gain a larger market share? One of the key steps is to invest in creative packaging. It serves as the first point of contact between the consumer and the product, which is why it is crucial for the packaging to be not only functional but also distinctive and indicative of high quality. Investing in packaging that catches the eye and elevates the brand's prestige can significantly boost sales. At Burgopak Poland, we offer creative packaging solutions that can help your products stand out. Don’t let the competition get ahead of you – invest in packaging that will delight your customers and highlight the value of your brand. #design #experience #customerexperience #packaging #sampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting #copacking #kitting

ADVICE FOR STARTING OUT AS A MUA💄 Things can go wrong, it's makeup don't worry it can wipe off. WE ALL DO IT ✌️ Product use: MAC Cosmetics Hourglass Cosmetics Charlotte Tilbury Beauty SOSU Cosmetics CHANEL Parfums Christian Dior Groupe Clarins Silvija Andruskaite #makeupartist #Ireland #makeuppower #makeup #clean #skin #perfection #trying #growing #support #follow #makeup #eyelashes #lipstick #learning #mac #inglot