EuroShop – The World´s No. 1 Retail Trade Fair’s Post

In my previous post : https://lnkd.in/dgKhQVKQ I explained the early origins of live shopping concept, dating back to 1980s with the emergence of the Home Shopping Network Inc. (Shop TV). Now, let's talk about The Chinese Spark: The modern concept of live shopping truly ignited in #China around 2016. Taobao Marketplace, a social retail giant, pioneered the idea of livestreaming e-commerce. This combined live video streaming with online shopping, allowing viewers to watch product demonstrations , interact with hosts, and buy directly within the platform. 🛒 This innovation proved hugely popular, exemplified by Taobao's staggering sales figures during major shopping events like Singles' Day. 📈 Stay tuned to explore next milestone.... 🤟 #livecommerce #ecommercemarketing #ecommerce #livestreaming

🎉 Check out this fascinating blog post on Retailtainment and how entertainment is being adapted to shopping malls to enhance the consumer experience and boost foot traffic! It explores the concept of retailtainment, its benefits to consumers, and key ideas for understanding and implementing it in the retail space. Dive into the details here: [Retailtainment: adaptar el entretenimiento a los centros comerciales](https://lnkd.in/gHfa52hR). Let's give our shopping experiences a fun and memorable twist! #retail #retailtainment #consumerexperience

💻 Livestream shopping is reshaping the retail landscape! Dive deep into the world of interactive retail, exploring the trends, benefits, and future of this dynamic shopping experience. 👉 https://lnkd.in/g268TMCp #LivestreamShopping #InteractiveRetail #Livestreaming #VirtualShopping

The rise of "retailtainment" is redefining the retail landscape by merging shopping with entertainment to create immersive experiences that attract foot traffic and keep customers engaged. As consumer behaviour shifts toward seeking more interactive, social activities, retailers are incorporating entertainment-driven elements like live events, games, and experiential spaces to differentiate themselves and drive business. This trend highlights the evolving role of brick-and-mortar stores, transforming them into destinations rather than mere points of sale. For more on this growing trend, check out this article https://lnkd.in/e3y7uG6b AIScreen Digital Signage PREIT

I am thoroughly impressed by the incredible proficiency of Chinese e-commerce – it's on another level! Take a look at my packages that arrived just one day post-618 Shopping Festival! 😅 Living in Shanghai has opened my eyes to the revolutionary retail landscape – it isn't that I've turned into a shopaholic; it's the compelling new approach to retail that's truly magnetic. The integration of live-streaming and an engaging gamified shopping experience creates an allure that's hard to ignore. This fusion has transformed traditional e-commerce into an interactive entertainment arena, making the act of purchasing not just a transaction, but a delightful and captivating experience. The question this rising phenomenon presents is: How can Western e-commerce leverage China's inventive strategies to redefine the shopping experience? 🤔 #ShanghaiShopping #ECommerceInnovation #RetailRevolution #LiveStreamingSales #Gamification #ShoppingExperience #DigitalRetailInsights #InteractiveECommerce

🚀 SuperHii Smart Cart Takes Japan by Storm! We are excited to share the incredible feedback from one of our recent business trips to Japan, where our VP, Lyric Lu, visited local stores featuring our innovative #SuperHii #SmartCart. The smart carts have seamlessly integrated into daily shopping routines and are revolutionizing the shopping experience. 🎉 🛒 What makes our Smart Cart special? 1. Effortless integration: Customers are using the carts naturally and proficiently, without any need for guidance. 💡 2. Enhanced shopping experience: Membership services, marketing features, loss prevention, and fast checkout are delivering convenience to both shoppers and retailers alike. 🛍️ 3. Retailer satisfaction: Store staff and owners are thrilled, seeing more customers, higher basket values, and increased operational efficiency. 📈 Our vision is clear: Smart shopping is the future. As we continue to empower retailers worldwide, SuperHii remains committed to transforming offline stores with intelligent solutions that benefit both shoppers and businesses. 🌍 Stay tuned as we bring our Smart Cart technology to more regions across the globe. #RetailInnovation #SmartShopping #FutureOfRetail #SuperHii #Japan #AiCar https://lnkd.in/gXV_umze

RETAILTAINMENT - How to use entertainment to set you apart from your competitors What sets your mall/centre apart from others?! Most retail spaces offer similar products and services, so what are you doing to attract and retain customers? The answer is creating an experience. It is entertainment that can truly differentiate your brand. By offering experiences that go beyond traditional shopping, you can create a destination that customers are excited to visit time and time again. There are more benefits too: 👉🏼 Attract a wider audience 👉🏼 Drive footfall 👉🏼 Increase dwell time 👉🏼 Increase customer loyalty 👉🏼 Setting your centre apart I’ll forever be shouting from the rooftops about how impactful entertainment is within the retail market. Entertainment > Experience > Memories > Emotion

☕🧋 How can webAR captivate users and get shoppers in stores? Just like this. Trigger XR created a multi-feature AR experience for Starbucks Odyssey members, including an in-store scavenger hunt, where players earned points by scanning designated items. 📲🔎 See the full experience, powered by 8th Wall: https://bit.ly/3VSKiKo #WebAR #AugmentedReality

Livestream shopping exploded in China, going from $3 billion to $171 billion in revenue from 2017 to 2020. 🤯🛍️ This tool has the power to connect brand and demand across your brand's digital ecosystem. Learn more background and consider whether or not livestreaming is something your team should invest in this year: https://bit.ly/4aUdqX8

The Rise of Cashierless Checkout in the US! 🛒 It's always fascinating to witness how new technologies seamlessly integrate into people's daily lives. As the new baseball season kicks off in the US, stadiums across the league are embracing innovative frictionless checkout solutions to enhance the fan experience while optimizing operations. In a recent announcement, Colorado Rockies’ Coors Field revealed its plans to expand the use of Amazon’s Just Walk Out technology, alongside incorporating self-checkout kiosks. This move aims to streamline the purchasing process, allowing fans to spend more time enjoying the game and less time waiting in line. Joining the trend, several other stadiums have also introduced new initiatives. Aramark Sports + Entertainment announced that Fenway Park, Kauffman Stadium, Minute Maid Park, and PNC Park will be integrating their Walk Thru Bru self-service beer markets, catering to fans’ desire for convenience and efficiency. Not to be outdone, Great American Ball Park is stepping up its game with the implementation of self-checkout capabilities, alongside the introduction of a food hub equipped with 32 self-service kiosks. The shift towards cashierless checkout systems not only speeds up transactions during peak times but also provides valuable data insights for stadium management. By understanding purchasing patterns and preferences, stadiums can refine inventory management, pricing strategies, and overall operations to better cater to fan needs. As consumers increasingly embrace digital payment methods, the convenience of frictionless checkout is becoming more prominent. Biometric authentication via facial recognition ticketing is also gaining traction, with more stadiums expected to adopt this technology throughout the season. With these exciting advancements, baseball stadiums are not only transforming the fan experience but also transforming the way people pay.🎉🏟️📲 #CashierlessCheckout #FrictionlessPayments #FanExperience #DigitalInnovation #BaseballTechnology