Eurosport’s Post

How to watch the 2024 Paris Olympics on Peacock

"All publicity is good publicity" - thanks in part to the most hyped, and most talked about Olympic Opening Ceremonies in modern times. And kudo's again for Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 for reimagining the event to be more entertaining for the next generation of sporting fans. These Olympics games is surging in ratings across markets around the world. I told people on the weekend that the controversy would directly convert to viewers. It's must see TV. As of Tuesday Opening Ceremonies was still trending on X. In the US viewership is up 79% from Tokyo’s games. Yes a more favourable time zone, but also streaming platforms are more stable and better able to deliver the TV experience across all platforms, this includes allowing people to watch any and all events on demand, far cry from having make viewers get their Olympics via the heavily bundled nightly showcase. In Canada the situation is favourable with events spit across both CBC main network and specialty sports networks TSN & Sportsnet giving sporting fans everything they could want. #Olympics #CBColympics #CBCgem #TSN #Sportsnet #sportsmarketing #entertainmentindustry #streaming

The just ended 2024 Paris Olympic Summer Games - Jeux Olympiques Paris 2024 - magnifiques were presented on my premium 4k Sony Bravia home televisions (and Apple 4K devices) in the following manner: 70% British Eurosport, 10% French Eurosport via Canal+, 10% athletics via Yle the pro Finnish Broadcaster, and the rest 10% Max Finland (including TV5, Kutonen), Swedish Kanal5, BBC, FranceTV, RTS Swiss, ZDF and RaiSport. The one program that stands out is Bonsoir Paris every night live on Eurosport UK Warner Bros. Discovery. Fun, informative and exciting. And the way British Eurosport covered the games is simply unbeatable, fresh and inspiring. The French version of Mon Paris with the outstanding night club fever was huge, très grande. Two hours of pure party tous les soirs. Swedish Kanal5 also gets a big thumbs up with Jonas Karlsson and Carolina Klüft in the studio. I could not end this story without giving my biggest credits to the coolest duo around Santeri Lähteensuo and Oona Tolppanen giving their best in Paris for Warner Bros Discovery Finland. I hope we three someday work in London. Because we are Eurosport. Just like the one and only Isabel Boltenstern. Grande Merci Paris 2024 🇫🇷🔥 Breakdance is here to stay. And so is Eurosport. Since 1989. #Paris2024 #television #wbd #olympics #eurosport #olympiakisat #os #media #broadcasters #sports #emotions ps. let's relight the fire in Music Television Europe too, even if it was not a project of the European Union it is just as important as Eurosport and Euronews.

The 2024 Darts World Championship was an example of excellence within sports marketing, which we believe has 5 key lessons that other sports should take from the event. 🎯   The Darts has always flirted with becoming a more mainstream attraction, but this years’ premier event exploded into the public consciousness, causing many broadcasting records to come tumbling down. 🏅   Jamie Skelly took a closer look at what made the 2024 Darts World Championship so successful. 📈   There is so much sports rights holders can learn from the Darts. Check out our key takeaways below.👇 #sportsbiz #sportsmarketing #digitalmarketing #events https://lnkd.in/eFKHgJWu

The 2024 Olympics – Polling vs. Performance A recent Gallup poll indicates a significant decline in American interest in the 2024 Summer Olympics, with only 31% of respondents expressing enthusiasm about watching the games. This drop reflects a broader trend of waning public engagement with the Olympics, attributed to factors such as viewer fatigue, the rising cost of hosting the games, and other competing sports and entertainment options. The poll suggests that these factors might contribute to lower ratings and reduced TV viewership for the upcoming event in Paris. In contrast, the Simone Biles' impact on NBC’s coverage of the Paris Olympics and early ratings figures suggest that viewership is up, despite the general decline in viewer interest highlighted in the Gallup poll, Biles remains a significant draw for the network. Her presence is expected to boost ratings and capture audience attention, given her high profile and past successes. Simone Biles' role is a major asset for NBC, aiming to enhance viewer engagement and offset the overall dip in Olympic enthusiasm.

Sports Video Group Yearbook - 2023 Year In Review is out. Read about last year's top sports productions here: bit.ly/3TbxddH #svg #sportsproduction #sportsbroadcasting

A few days after the battle of the Lukes, the sport of darts finds itself in the scenario of wondering how best to maximise the significantly increased attention it received as a result of Luke Littler’s story. It reminds me of the position many sports which feature at the Olympic Games also face, receiving much more attention and interest for a short period but then a significant drop-off. How will the sport of darts look to make the most of this opportunity? What role will broadcasters, partners, the Talent and the grassroots play? I wonder if the Professional Darts Corporation are thinking about how research can help them understand the opportunity they now have? How much do they know about their potential new audience? What can they be doing to not only maintain, but drive future interest and participation? #mrx #marketresearch #sportsbiz #sport #sportbusiness

I just don't get the added value of the #netflixslam, the one time exhibition tennis 🎾 match between Rafael Nadal and Carlos Alcaraz. This is meant to help cement Netflix as a reference in sports entertainment... There's literally no added drama, and no real alibi that makes this match up remotely special. Rafa and Carlos are still active professionals, it's not like you're bringing back a legend from retirement. This is not the first time they play each other, they've already faced each other several times at iconic tournaments (Madrid, Indian Wells). It won't be the last time they do probably, so much for playing for exclusivity or rarity. For reference, The Battle of The Sexes tennis match featuring Billie Jean King vs. Bobby Riggs in 1975 at least had a point to prove. The venue (Mandalay Bay, Las Vegas) is underwhelming to say the least, compared to some breathtaking stadium backdrops on the regular tour. The regular interventions, commentaries, and celebrity interviews (with flashbacks) added more noise than anything really. 🤐 From a #marketing point of view, this event generated awareness and brought eyeballs but the execution and substance was sub-par. The only enjoyment was watching two elite players displaying their crafts. However, you can already do that watching the 50+ tournaments available across rival networks. Netflix so far simply does not understand tennis (hm hm, Break Point) and has not nailed sports entertainment yet. #sportsmarketing #streaming #tennis #keepitsimple

#BMiSporttrack - BMi announces the release of the highly-anticipated 2024 Sporttrack report   For more than 3 decades, BMi has compiled a unique database on the South African sport and sponsorship industry. The 2024 BMi Adult Sporttrack, our most comprehensive to date, arrives at an inflection point, when fundamental impacts and changes forecast for the year ahead – (notwithstanding covid) - have never been more pronounced.     We have broadened our scope to more extensively cover the most essential sponsorship and broadcast trends with expert opinion, key insights and case studies from the industries most revered thought leaders. … A must read for those looking to navigate through this ever-changing and increasingly challenging commercial landscape.  #Sponsorship #SportsMarketing #Broadcast #SSNetwork #BMiSport Download your summary report … (attached)

The Olympics just wrapped up! Here’s some creative ideas to get the most out of the Olympics hype! #digitalmarketing #adcreative #adagency #DTCNewsletter