Warner Bros. Discovery saw record viewership and engagement across all platforms – spanning free-to-air, pay-tv, streaming, web and social – during Olympic Games Paris 2024, which came to an end with the Closing Ceremony on Sunday 11 August 2024. Supercharged by the recent launch of Max in 25 European markets, Paris 2024 marks the first real ‘streaming Olympics’ in Europe, as more people streamed more Olympics content for longer than ever before. Read more: https://lnkd.in/eFvQeE6j
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Strategic Advisor @ 21st Century Image | Content and Licensing Expert
2moGreat coverage but they did a terrible job in the UK letting customers know they had all these rights.