Event Concept’s Post

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Leveraging behavioural science strategically to deliver event value We caught up with Katie Lansley, Global Healthcare Strategy and Promotion Director at Bupa, at the end of one of our recent events dedicated to exploring the important role behavioural science plays in strategic event design for EC. Katie shared valuable insights into creating attendee-first experiences that align brand legacy with audience engagement. From co-creating with stakeholders to designing events that deliver real value. Watch the full interview to learn how strategic event design can drive impactful outcomes for both brands and attendees. #ExtraordinaryEverlasting #EventStrategy #BehaviouralScience #Bupa #KatieLansley

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When we're designing an event, it's really important that our brand values are incorporated. And the reason being Bubas got 77 years of legacy in its brand. So it's critical for us that all our events, internal and external, reinforce that brand. So what was really interesting about today was learning about the behavioral science principles that we are delivering as part of our events, but we don't necessarily know the science behind them. So for example, where we're delivering strategic events, we're working with these key stakeholders to Co create it with them so that it delivers maximum value for them. We're all increasingly aware that people's times precious, and so when we're delivering events, we need to keep that more and more in mind. And So what is it that's important to the people attending our events? What problems do they have? What are they trying to achieve? And how can we make sure that they know that this event is gonna give value to them in what they're trying to achieve before the event, during the event and after the event?

Jatender Heer (Asian British Music), graphic

Jatender Heer (Asian British Music)

Event Planning & Entertainment Maestro | 19+ Years, 1000+ Events | Specialist in South Asian Weddings & High-Profile Corporate Events | 300K+ Social Media Reach

3w

Incredible focus on attendee-first experiences! 💫 Event Concept

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Leveraging behavioural science strategically to deliver event value We caught up with Katie Lansley, Global Healthcare Strategy and Promotion Director at Bupa, at the end of one of our recent events dedicated to exploring the important role behavioural science plays in strategic event design for EC. Katie shared valuable insights into creating attendee-first experiences that align brand legacy with audience engagement. From co-creating with stakeholders to designing events that deliver real value. Watch the full interview to learn how strategic event design can drive impactful outcomes for both brands and attendees. #ExtraordinaryEverlasting #EventStrategy #BehaviouralScience #Bupa #KatieLansley
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