Event Leaders Exchange (ELX)’s Post

Is data the main character for event leaders? Despite being a hot industry topic for decades, data is generally still yet to transition from the role of thorn in event leader's side to the hero of our story. Many of us don't have enough data, and the rest of us seem to have more than we know what to do with. Like Hansel and Gretel, we’re all a bit lost. So where are the real corporate event challenges when it comes to data in 2024, and where should we be looking to use it to personalize the attendee experience, design our programs and measure impact? These are just some of the questions Nicola Kastner and the ELX members are going to explore at this year’s ELX Forum, Frankfurt – collocated with IMEX. Want to join us onsite for the discussion in May? The ELX meeting is open to members and interested potential members. But there’s no time to lose – as hosted buyer applications close *tomorrow*, so find out more on our website: https://lnkd.in/eua4A9Jq #EventData #ImexFrankfurt #EventLeaders

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Eva Klinger

Director Sales Guest Events at Messe Frankfurt - your place for spectacular and unforgettable events!

6mo

Looking forward to welcoming Event Leaders Exchange (ELX) forum at the historic icon #festhalle at Messe Frankfurt Locations !!!!

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