EVERSANA INTOUCH’s Post

Life science companies often face the challenge of addressing diverse audiences with varying levels of scientific expertise. A key hurdle is finding the right language to convey complex concepts without oversimplifying it for more knowledgeable audiences. 🔎 Think like a Search Engine: Organize your points like a search engine would. Use clear, concise headings that match common search terms to ensure your most important information is easily found and understood. 👥 Know your Audience: On websites and social media, it's essential to connect with multiple audiences. Start with broad, top-level information to capture interest. Then, delve into more scientific details for those seeking a deeper understanding. ❓ Consult Outsiders. Have people with different levels of expertise and scientific knowledge review your drafts. Their fresh perspectives help ensure your content is accessible and effective for all audiences by identifying areas that need clearer explanations and confirming the information is understood by everyone. #SciComms #BiotechPR #LifeSciencesPR

These are exciting times as we help revolutionize life sciences marketing by tackling the inefficiencies in the promotional material review process. I recently had the privilege of being interviewed for the latest Reuters report, and we discussed the challenges faced by life sciences companies, exploring cutting-edge tech and strategies driving transformation in this space. Read the Reuters report here to learn more: https://lnkd.in/e7AM_xzH   #LifeSciencesInnovation #SmartReviewer #MarketingTransformation #TechRevolution

Looking to stay up to date with the latest trends in your research topic? With so much noise, how do you know what to trust? How can you process all that information and identify what is useful and relevant, and what can be ignored? The Nature Navigator offers: 🔍 A single solution to view all data sources 📚 A trusted name, with over 150 years' publishing experience 📈 Trustworthy insights to guide your strategic direction Nature Navigator helps you: 📊 Overcome information overload with research topic summaries 🤝 Identify collaboration opportunities 🎯 Forge a new, exciting research direction Speak with one of our experts to learn more or request a demo of this product, and get started with your Nature Navigator journey! 🚀 https://lnkd.in/eAXZNP_u

We don't have to fix tech's misbehavior. But we are responsible for calling them out so they fix it themselves. "Recent social science concerning the information technology industries has been driven by a sense of urgency around the problems social media platforms face. But it need not be our job to solve the problems these industries have created, at least not on the terms in which they offer them. When researchers are enlisted in solving the industry’s problems, we tend to repeat some of the missteps common to the study of technology and society." #techforgood #socialmedia

Be aware of these 3 reasons why research teams fail to generate hypotheses. Discover the frequently neglected significance of pre-fieldwork alignment in research and acquire valuable strategies for overcoming associated challenges. Dec Harvey-White, MarketCast https://hubs.ly/Q02lkV2b0 #ArtificialIntelligence #MarketResearchIndustry

What makes a story successful? 📝 According to research by #damoremckim faculty, it’s not just about art—it’s about science too! By analyzing thousands of movies, TV shows, books, and even fundraising pitches, Professors Yakov Bart and Matt Rocklage found that narrative reversals are a key predictor of a story’s success. The more frequent and intense the reversals, the more likely the story will resonate with audiences. Read the full story: https://lnkd.in/eSatb2nC

🤔 Have you heard your colleagues complain that life science communications can be over-analytical, over-technical and over-complex? It’s the misguided belief that you ought to blind the audience with data and tech. There’s a clear danger that you might only confuse and disorient. At UP FOR LIFE, we firmly believe in the magic of clarity, simplicity and excitement. Writing that’s made to be read. Films that are made to be watched. Websites and ads that connect at a human level. Scientists, wherever they are, are real people with an immense passion for what they do. 🧬 Good science and strong propositions should never hide behind dense, hard-to-penetrate language. We’ll bring your message out into the light, into the open for all to see, so that everyone can understand your value. Expect more from your life sciences marketing agency. More engaging content, more human insight, more life science launches, more life science branding. ⬇️ ⬇️ ⬇️ https://lnkd.in/dNJujevj #upthereeverywhere #upforlife

Unlock the Power of Biotech Whitepapers! Learn from expert Eugene Seko on how to craft compelling whitepapers that engage and inform your audience. From weaving narratives to identifying key problems, this guide covers it all. Elevate your Biotech marketing with valuable insights. #Biotech #Whitepapers #Marketing https://lnkd.in/gJ8wxr3x Find an expert - https://lnkd.in/d3Z8wyc

Here’s a quick read on the Military Origins of Strategy. See second post.