EVERSANA INTOUCH’s Post

4 steps insight gathering in #medicalaffairs for Successful Product Launch In #medicalaffairs, gathering insights plays a critical role in achieving success, particularly when launching a new product. ⏸️This process involves several important steps that begin with identifying the right insights, determining how to collect them, validating their accuracy, and finally, using these insights effectively to drive action. ☑️Step 1: Identifying Insights First, we must pinpoint the specific insights that are most relevant and valuable. What questions do we need answers to? Which perspectives should we explore? Whether it's understanding patient needs, analyzing market trends, or gauging the opinions of healthcare professionals, clarity at this stage is essential. ☑️Step 2: Collecting Insights Insights can be found in various sources, such as clinical trials, real-world data, interactions with key opinion leaders (KOLs), patient surveys, and more. Skilled professionals in Medical Affairs use technology and data analysis techniques to access and extract these insights effectively. ☑️Step 3: Validation - Ensuring Reliability Not all insights are equally reliable. Validation is the process of confirming the accuracy and consistency of insights. It involves checking if the data is robust and if the observed trends are likely to persist over time. ☑️Step 4: Transforming Insights into Action The true value of insights is realized when they are put into action. Gathering insights alone is not enough; they must guide strategic decisions, influence content creation, and shape engagement strategies. Insights serve as a compass, ensuring that the product launch stays on the right track. ⏸️In #medicalaffairs , the journey from insight to impact is a journey from knowledge to better patient care.⏸️ It's where innovation meets the well-being of patients. #MedicalAffairs #MSL #InsightGathering #HealthcareInnovation

How do you locate the rising stars? Do you employ a data driven approach? Data analytics are being utilized more often to ensure optimal decisions in Medical Affairs strategy. Looking forward to this informative session on Emerging KOLs featuring Michael Shim, PharmD from Syneos Health!

We are thrilled to announce an exciting partnership between MACARA consulting and Boston Strategic Partners (BSP)! In a dynamic collaboration uniting our capabilities and industry expertise, we are poised to enhance the landscape of healthcare through unparalleled insights and strategic solutions. With MACARA’s specialized focus in medical affairs strategy, omnichannel approaches and scientific communications together with Boston Strategic Partners’ proven track record in on Health Economics and Outcomes Research (HEOR), data analytics, pre-launch and post-launch positioning activities, Market Access, medical communications and integrated AI solutions, this collaboration promises to deliver comprehensive and innovative solutions to our clients. Together, we bring a wealth of experience and a commitment to excellence that will empower healthcare organizations to navigate the complexities of the industry with confidence and clarity. Join us on this exciting journey as we combine forces to drive meaningful impact and shape the future of healthcare. Please contact us at info@bostonsp.com or contact MACARA at admin@macaraconsulting.com if you have any specific needs that we can support. #MedicalAffairs #HEOR #DataAnalytics #HealthcareInnovation #Collaboration #StrategicPartnership #ScientificCommunications #MarketAccess

Unveiling Our Data-Driven Approach: Elevating Medical Affairs, Market Access, and Regulatory Affairs in BeNeLux 🚀Our cutting-edge data science capabilities decode complex scenarios, offering insights that drive informed decision-making. From navigating regulatory landscapes to optimizing market access strategies, our data-driven approach ensures precision and foresight. 💡Curious to see how we can elevate your goals? Schedule a free consultation through our website and let's embark on a journey where data meets innovation, shaping a brighter future for healthcare in BeNeLux. #DataScience #HealthcareInnovation #MedicalAffairs #MarketAccess #RegulatoryAffairs #BeNeLuxHealthcare #InnovateWithUs

Bridge the Gap: Digital Insights for Pharma In today's digital age, there's a critical need to identify the academic needs of healthcare professionals (HCPs) using innovative digital tools. This approach not only enhances engagement but also ensures that HCPs receive tailored, relevant information. After the revision of the UCPMP guidelines, giving books or journals to doctors has become challenging. Thus, there's a growing need to generate more evidence and data that can excite HCPs to read content provided by pharma companies, bridging this missing link. At Turacoz Group , we specialize in providing comprehensive services to address these needs, including real-world evidence studies, publication support, conference activities, and systematic literature reviews. We empower you to build a strong presence in the healthcare industry and revolutionize your HCP engagement strategy. Let's collaborate to drive growth for your brand. Connect with me to explore how our services can elevate your pharma brand among HCPs. #DigitalHealth #HCPInsights #HealthcareMarketing

At Envision Health Partners (EHP), we operate on a foundation of simple yet powerful values. Our commitment is underscored by unwavering empathy for our clients and their unique needs, an insatiable curiosity that drives continuous knowledge seeking, and a dedicated focus on bringing data to life in a manner that is both impactful and enduring. We are hyper focused in the healthcare space, serving pharmaceutical and biotech companies. We are passionate about launch planning. We have a global network of suppliers to reach healthcare practitioners and patients in any therapeutic area, including rare diseases. So, what sets us apart from other market research consultancies you may ask? Why should YOU envision with US? -- We take the time to understand your organizational culture. -- We tailor our approaches to meet the specific needs of stakeholders and align with the ethos and business strategy of your brand. -- As proactive advisors, we firmly believe that strategic needs should guide the selection of market research tools and techniques: we are method-agnostic. Our commitment is to offer you a holistic view of your customers—capturing behaviors, attitudes, and mindset—to inform a comprehensive range of business stakeholders and priorities. In essence, at EHP, we don't just conduct market research and deliver a good report; we craft strategic narratives that address your key business imperatives, and we are proactive partners in your journey towards sustainable growth. Interested in learning more? Visit https://lnkd.in/g54re3EG #marketresearch #healthcare #healthcareinsights #pharmaanalytics #biotechstrategy #patientexperience #datadrivenhealthare #healthtechtrends #marketanalysis #launchplanning #brandplanning #clinicaltrialdesign #patientjourney #segmentation #campaigndevelopment #opportunityassessment

Today, the pharma industry is laser-focused on maximizing #reusable_modular_content to drive personalization at scale without having to create each piece from scratch. This will bring efficiency to your content creation process and heighten #communication_relevance and effectiveness, enhancing #customer_engagement. “Navigating the realm of modular content warrants a more meticulous and data-driven approach. As we turn individual content pieces into versatile modules, the importance of robust data standards becomes clear,” says Ozgun (Oz) Demir, Head of Digital Marketing, Genentech. This new set of #data_standards, which modular content depends on, includes meta data and the #tagging of brand content. The standards can empower organizations to “create a comprehensive canvas for personalization,” Oz adds. Modular content also requires companies to establish #content_libraries that serve as the one source of truth for fact-checking permutations of modular content to #drive_personalization_at_scale. Your #data_strategy needs to consider key elements of managing content, such as: ·      #Personalized_communications by choosing relevant modules for each customer segment. For instance, preferential information for pediatricians will differ from geriatricians’. ·      Using the customer data you have collected, such as specialty, prescribing habits and interests. This allows you to personalize customer content that is relevant, engaging and valuable. ·      Creating #dynamic_content with a modular approach. Based on customer preferences and automated triggers, you can combine different modules to tailor content for channels and scenarios. ·      #Testing, measuring and optimization. Measure the effectiveness of combinations of pieces, get feedback and make data-driven optimizations to confirm the vitality and relevance of the modular content. #digital_transformation #data_strategies #personalization Shanthi Subramanian Muna Tuna Eduardo Schur Jeffrey Baynes Arda Ural, MSc, MBA, PhD Don’t forget to check out the panel with that I and representatives from major pharma organizations Abigail Z. Canlas and Ozgun (Oz) Demir will be part of at Pharma USA on March 26 (2:40 p.m.–3:20 p.m. ET). Our discussion will focus on using data strategies to personalize engagement. The views reflected in this article are the views of the author(s) and do not necessarily reflect the views of Ernst & Young LLP or other members of the global EY organization. https://lnkd.in/dXS8fstr

A strong evidence strategy delivers HEOR findings and economic models that iteratively support impactful scientific communication and value messaging. We at Genesis Research Group help you ask the right questions for comprehensive, evidence-based strategy development, know the analogs and competition and policy/pricing considerations of your product via landscape assessments, and build economic models for rapid insights, to ultimately communicate value.     To innovate differently is to engage differently: Many HEOR clients choose to take advantage of the agility, breadth, and efficiency of our Flexible Integrated Team (FIT), which can pivot quickly to meet changing needs while retaining access to Genesis Research Group tech-enabled, HEOR, RWE, market access expertise, and technology platforms, such as RPR. RPR enables better HEOR decision-making, allowing clients to review individual aspects of value demonstration or even entire evidence-generation plans and benefit from actionable insights at any stage. #HEOR #RWE #MarketAccess

The US #healthcare landscape is experiencing major shifts. To support these evolving roles, it’s key for Medical to double down on building the digital and advanced analytics capabilities that will increase productivity, deliver personalized content, and generate the right evidence at the right time. BCG’s seventh annual Medical Affairs Roundtable brought together over 20 senior leaders from 17 leading #biopharma companies to discuss Medical Affairs’ evolving role in the highly dynamic US health care system, and the opportunities that #GenAI provides. Read key insights from the roundtable: https://lnkd.in/gJaKeJwH

When it comes to areas of investment in Medical Affairs, 40% of respondents we interviewed ranked Field Medical as their top investment. Surprisingly, we found that there is a large variability in how companies are prioritizing their investment in Medical Analytics and AI to enable their teams to make data-driven decisions. Our 2023 ZS Medical Outlook Report highlights current issues & trends from 120+ Medical Affairs Professionals (MAPs) & 220+ KOLs across geographies – reach out to discuss more! https://lnkd.in/eVVrHZEt