EVERSANA INTOUCH’s Post

🚀 Are you looking to innovate your pharma brand planning process? Look no further! Our very own Marketing, Commercial Excellence & Capability Consultant, Vanessa Burrow has years of experience in developing brand plans for pharmaceutical products. She has learned valuable lessons on how to not only meet budget expectations but also deliver value, creativity, and innovation. Vanessa is sharing some of her key learnings to help you maximise the impact of your brand plans and the surrounding processes. Don't miss out on the opportunity to gain fresh ideas and take your brand planning to the next level. Read the Article - https://bit.ly/3RCzjSz Connect with Vanessa today to learn more about innovating your pharma brand planning process! 📣💡 #PharmaMarketing #BrandPlanning #Innovation #Consulting #MarketingExcellence #PharmaLeadership

[#PharmaBrandPlan] How to optimize your pharma brand strategy? 📊🚀 Brand plans are crucial in the pharmaceutical industry to align teams around a common strategy. Before starting to execute it, you need to ask yourself a couple of questions. ▶️ What are the four crucial steps to writing a sustainable brand plan? ▶️ What are the main challenges faced for each of these steps? ▶️ Can AI really help to overcome some of these challenges? Check out the answers in our article via the link below 👉 https://lnkd.in/ewauDnGd At BearingPoint, we can help you meet and exceed these challenges. Do not hesitate to contact us! Dalida Badaoui Sandrine Belkhous Agathe Maoui Corinne de Villeneuve 

Think Lateral, Think Digital to elevate your brand campaigns and stay ahead in the industry. How are you incorporating digital strategies in your pharma marketing efforts? Let’s discuss! #pharmamarketing #pharma

What is the missing link in pharma marketing? In today's competitive pharmaceutical market, efficiency and growth are crucial. Iguazu's AAA Digital Marketing Plan helps us to work with our clients to close the loop in their marketing efforts. ⭐️ Increase revenue and market share ⭐️ Optimise resource allocation ⭐️ Enhance brand reputation Using a data-driven approach to marketing ensures that your campaigns deliver. Let's work together to achieve your pharma marketing goals. What is the AAA Pan? Read our article to find out more https://lnkd.in/eq-ARdJi #Healthcare #Pharmaceutical #Marketing #Omnichannel #Agility #Strategy #DigitalMarketing

Unlock strategy, intelligence, people, and insights to achieve brand optimisation. Join our experts for insider knowledge of achieving brand excellence in pharma. 12 September, 12pm. Register now. #PfWebinars #WeAreE4H #brandoptimisation #pharma #strategy #webinar https://bit.ly/3YvW5Oh

In the intricate realm of pharmaceuticals, where precision is paramount and trust is non-negotiable, effective branding emerges as the linchpin for long-term success; ⚫️⚪️⚫️ Establishing Trust: In the complex landscape of pharmaceuticals, a strong brand serves as a trust anchor for consumers, healthcare professionals, and stakeholders, fostering long-term relationships built on reliability and credibility. ⚫️⚪️⚫️ Navigating Regulatory Challenges: Robust branding allows pharmaceutical companies to communicate their values and mission effectively, helping them navigate stringent regulatory environments by emphasizing adherence to quality standards and ethical practices. ⚫️⚪️⚫️ Market Differentiation: In a crowded market, a well-crafted brand strategy distinguishes pharmaceutical products, enabling companies to highlight unique selling propositions, cutting through noise, and creating a lasting imprint in the minds of consumers. ⚫️⚪️⚫️ Resilience in Dynamic Environments: As the industry evolves, a resilient brand becomes a strategic asset, enabling pharmaceutical companies to adapt to changing market dynamics, innovations, and healthcare trends, ensuring a sustained presence and relevance over the long term. In the ever-evolving landscape of healthcare, a meticulously crafted brand not only builds a product identity but fortifies a legacy, propelling pharmaceutical companies towards enduring success. Whats your branding strategy for longterm brand building? #branding #marketing #strategy #linkedinlearning

Unlock strategy, intelligence, people, and insights to achieve brand optimisation. Join our experts for insider knowledge of achieving brand excellence in pharma. 12 September, 12pm. Register now. #PfWebinars #WeAreE4H #brandoptimisation #pharma #strategy #webinar https://bit.ly/3s7AvUl

⭐ Your guide to effective Pharma Brand Planning in VUCA markets ⭐ In the ever-changing pharmaceutical landscape, we face a VUCA world – one that's Volatile, Uncertain, Complex, and Ambiguous. 🤔 To excel in such an environment, it becomes even more crucial to adopt the right approach to pharma brand planning. 👉 Attend CELforPharma's The Pharma Brand Planning Course with Edouard Demeire and learn to master the three critical building blocks of a pharma brand plan: Customer-journey insights ➡️ Robust strategy ➡️ Agile tactics #pharma #brandplanning #brandmanagement #neverstoplearning --- ❓ Would you like to know more about this course? 💬 Like this post and write YES in the comments and I’ll send you the course brochure!

As a pharmaceutical marketer, instilling trust in HCPs and patients is vital. Trust in a pharma brand’s data and claims opens the door to increased engagement. One method other industries have been using to successfully forge trusting relationships with customers is brand worldbuilding. Pharmaceutical brand worldbuilding is just the creative marketing solution the industry needs to boost HCP and patient engagement. #pharmamarketing #lifesciences #healthcaremarketing