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🚀 Digital Advertising investment in 2023 exceed 4.9 billion euros. Facing challenges in integrating ads seamlessly into your media? With shrinking ad space and compromised user experience, it's time to seek innovative solutions. 💡 Enter Multimarkts: Our platform offers a unique opportunity to increase your ad inventory while adding value for your users. Discover Multimarkts today!  #AdvertisingSolutions #MediaInnovation 🌟📰

Programmatic ad spend in the UK eclipsed 30.6B in 2023 and is projected to grow by 12.6% this year. More than four out of every five pounds of digital ad spend is bought programmatically. If you're interested to learn more about the programmatic ecosystem and how to build a successful strategy that works for your goals secure your place at our upcoming event 👉 https://lnkd.in/gZyfDsE4

We have numbers indicating a significant increase in digital ad spend, with impressions reaching billions over an 8-month period. Digital advertising is increasingly favoured by companies looking to cut down on their traditional budgets. #mondaymotivation #thoughtleadership #marketresearch #mediatrends #consumers

New Infometrics analysis shows digital ad spending is larger than all other ad spending on other media types - a trend that first occurred in 2021. Using long term data compiled by Brad Olsen, we've assessed that ad spending as a proportion of GDP is at its lowest in recent years since at least the 1960s

This morning I've just released new analysis showing long term trends in advertising spending, with three key findings: 1. Digital ad spending is now worth more than all ad spending on other media combined 2. The drops in ad spending for other media over time have been significant: ad spending on newspapers is down 64% from peak levels in 2005 3. Using long term data I compiled since 1964 shows that ad spending in recent years were some of the lowest as a % of GDP, highlighting the need for more innovative funding ideas Here's the analysis in Shayne Currie's Media Insider column today: https://lnkd.in/gXbpVAjn See the analysis on the Infometrics site: https://lnkd.in/ggw6Wwab

Digital will account for 70.0% of overall media ad spend worldwide Worldwide ad spend will grow 9.0% this year, according to eMarketer’s March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY. Beyond the chart: Digital will account for 70.0% of overall media ad spend worldwide, per our March 2024 forecast. Nearly every country tracked, with the exception of Argentina, will see its digital ad spend grow this year. Worldwide ad spend will pass the $1 trillion milestone next year.

A Stanford and Carnegie Mellon study found that two-thirds of advertisers placed ads on misleading sites from 2019 to 2021, though only 20% of execs believed this. Programmatic advertising is a major contributor, with 80% of brands ending up on these sites versus 8% for non-programmatic buyers. The study suggests that transparency and industry disclosures should be used to reduce such ad placements. #DigitalAdvertising #DigitalMarketing #AdTech https://lnkd.in/gNjayUdR

US Programmatic Advertising Trends for January 2024📈 In Jan 2024, CPM took a 30% dip compared to Dec 2023, echoing a similar pattern observed in the transition from Dec 2022 to Jan 2023, which explains that programmatic advertisers are strategically aligning their advertising budgets with historical trends. Curious for more in-depth insights? 🔍 Dive into the details in our latest blog: https://lnkd.in/gK_MX59X Stay in the loop with our monthly updates! 🔄 to see the latest trends in digital advertising!🎢 #ProgrammaticAdvertising #DigitalMarketing #IndustryTrends

Programmatic is problematic! Interesting study by the ANA into programatic ad spend 🔍 A key finding: A staggering efficiency loss in programmatic ad spend. This is a game-changer for quality media sites! 💡 With a focus on data-driven decision-making, advertisers are now seeking more transparent, direct inventory supply paths. Quality media providers stand to benefit immensely from this shift, as it fosters a more transparent and efficient digital advertising ecosystem. 🌟 This is a significant opportunity for quality media sites to shine, proving their value in a landscape where every ad dollar counts. #MediaTransparency #DigitalAdvertising #QualityMedia #ANAStudy 📊👏 You can find the report here https://lnkd.in/eUApx5xr

Today at the IAB MENA we release the latest Digital Ad Spend Report covering 2023. This has now become a tentpole moment each year for our industry with invaluable insights on how the digital adverting market is growing and evolving in our region. For Members you can download the report at iabmena.com and for those that are not you can apply for membership on the website. #iab #iabmena #digitaladspend