Evolved By Nature’s Post

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Collagen gets all the glory in the skincare world. And yes, it’s great. Very youthful. Very cool. Very good at its job. But it’s got a sidekick protein called claudin that makes it all possible. No one talks about claudin – except scientists. But understanding and empowering this protein can improve the overall health and appearance of our skin. Collagen and claudin are a two-protein system. Collagen plumps the underlying layers of skin, which is why it’s credited with making skin firm and youthful. But claudin literally binds the top layer of skin together, joining barrier cells tightly together to keep moisture in and inflammatory instigators out. And like its cousin, collagen, claudin supply decreases with age. With less claudin, skin barrier cells loosen and drift apart, creating gaps where moisture gets out and environmental stressors get in. Cue the visible signs of aging, and potentially inflamed, unhealthy skin. No matter how much collagen you have, the skin barrier simply can’t maintain a healthy, youthful appearance without enough claudin. This is the kind of problem that we got into skincare to solve. We knew that silk peptides provided a natural way to support the skin barrier. So we started designing them into barrier-boosting solutions – and seeing a measurable increase in the natural production of claudin. Our Activated Silk™ 33B bioactive peptide solution is the first ingredient designed to support the cells that produce claudin. In clinical studies, it shows a remarkable reduction in Transepidermal water loss (dryness), the appearance of wrinkles and fine lines, and visibly reduces redness in as little as seven days.* Simply put, with more claudin, skin is more able to help itself. To keep itself hydrated and healthy, and yes, plump and youthful. And with naturally derived biotechnology, the solution for claudin loss is just as simple — not to mention biodegradable, upcycled, cruelty-free and non-toxic. See the results for yourself at https://lnkd.in/gvUZ_Adz or contact support@evolvedbynature.com. *Based on a clinical study of 32 subjects using 2% Activated Silk™ 33B in a leave-on product over a 28-day use period.

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Jenny Domingo

Coordinator at The CMO Stories Series & Content Marketing Virtual Summit

1mo

Thank you for shedding light on the importance of claudin in skincare. It's fascinating to learn about its crucial role alongside collagen in maintaining skin health and appearance. Your innovative approach with Activated Silk™ 33B bioactive peptide solution seems promising in supporting skin barrier function and addressing signs of aging effectively. Looking forward to exploring more about how it can benefit skincare routines! Rafael Mier, By the way, I would like to invite you to our CMO Network Podcast and share your insights in a 30-minute interview.

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