💡 Loyalty as a function is moving from marketing to a data, what are the implications, opportunities?
💡 How do I sell my loyalty initiative to my CMO?
💡 How do I know what good looks like in terms of KPIs?
💡 I want an event where I can collaborate with my peers in a safe environment, can you create it?
When we were discussing topics for The BIG Handshake (TBH) Loyalty with nearly 40 European Loyalty Association (ELA) members, they wanted an event that addresses current challenges, like the ones above.
With 10 hrs of networking, 5 hours of collaborative sessions, 5 hrs of professional loyalty training, over 12 hrs of peer led content and 200 attendees, ''Europe's friendliest loyalty meet up'' ,The BIG Handshake (TBH) Loyalty…
…is the main loyalty event in Europe*
Check for yourself at www.tbhloyalty.com
*biased opinion that can't be verified, but it's a damn good guess
#customerengagement #customerloyalty
Electrical Estimator/Project Manager
6moGreat team effort!