#clients aren't supposed to be #entitled. They aren't #masters, we as #agencies aren't #slaves.
Okay.
If someone is paying you to get something done, there is mutual benefit. Yes? The bedrock of any sustained human #relationship really, but let's step closer.
Agencies aren't supposed to be entitled either. They cannot ghost you, refuse to listen to you (especially when you have clear, relevant, constructive feedback). Agencies cannot dishonour timelines committed. Agencies cannot do substandard work and then refer to contract for limited rounds of revision. No. If they do anything like this, pause work and talk it out. With #respect (for tone) and #trust (for solutions).
Here's the ideal scenario:
- Agency respects the client to know the product/service best. On the flipside, client gets it if the agency doesn't. They can't. You are ONE of many for them, they cannot #know your product / service enough.
- Client respects and trusts agency will provide the #solutions and never imposes any, just shares the #problem
- Agency visualises the level of #excellence required and works till they get there whether or not the client gets it. This is integrity.
- Clear #expectations. Over do it. Both parties, please. Ask all dumb and smart questions, all the time.
- Both parties use tools and frameworks to gather perspective and reduce bias for work to be #effective.
- Client #compensate agency as it requests so avoid build up of frustrations once changes start coming in. Clients must normalise asking, 'is this okay to expect or perhaps out of scope?' Agencies must normalise saying, 'this seems like a fair compensation / this is out of scope, can we discuss how you can compensate for it?' Without #drama. Drama is draining and wastes time.
- #Time is valuable, for agency and client both. You cannot say you were travelling but then respond dramatically if someone on the agency side is travelling. Do we do that with doctors, therapists, lawyers? Creative people are also service industry professionals with skills. Value their specialisation, if you don't, then you don't need to hire them, right? You can hack it yourself.
- Try to keep a constant professional #tone. Appreciate the good work. Share feedback on the work you don't agree with. All without demeaning anyone's role.
- Most misunderstood is, the delicate #creativeprocess. The reason why great work happens with design, writing, editing, visualising in a 'zone' is because it requires stillness. It is why creatives take more time when 'imagineering' is required. Do not disturb. Make your work plan, tracker, timeline but then back off. The more you revere and respect this bit, the higher the chances there are of magical moments.
Keep your creatives happy, inspire them but not to make them feel small. Ever heard of Client is always right? Let's do away with that for a bit. Let's keep clients #informed and creatives #inspired.
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2moI love this so much!