exchange4media’s Post

Transcript

I think we have evolved from the years of calling marketing and technology having challenges. I think they are more enablers today. But I think it's really relevant for both the marketing and technology providers to come to terms with what's plausible, what's possible, what's ethical and what's doable. And I think that was a large part of the conversation. Today also on our panel where we are moving from the times of everything can be done to what can logically be done, what is the right thing to do and what is the most accurate way of doing it. So I think today there are so many technologies that exist which talk about pure exposure from a marketing lens, but then there are also technologies which exist today which are bringing the real Ros back to the marketing and which is where the real. Thought process between marketing and technology is collaboration is happening. The same advice that we discussed in Stage 2 marketers and to budding marketers and to technology entrepreneurs that you don't need to know everything of everything. I think to know enough is good enough and like pooja said, ask the right questions and you shall get the right answers. I think that's my advice to the budding marketers.