Exit Five’s Post

The Power of Authenticity in B2B Marketing In today’s increasingly digital and automated world, it’s easy to lose sight of the most valuable element in any marketing strategy: the human connection. Now, more than ever, companies are realizing that building authentic relationships based on real emotions is key. Whether through personal stories, humor, or moments of vulnerability, brands that humanize themselves build trust and loyalty with their audience. 🎯 📊 Recent studies reveal that businesses investing in genuine, human-centered campaigns see outstanding results in engagement—and yes, in sales, too. ✨ My advice? Put a face to your brand. Invest in campaigns that highlight not just your products or services, but the people behind the operation. Be honest, transparent, and most importantly, authentic. 💡 After all, behind every great company, there are great stories waiting to be told. Let’s share yours! #HumanMarketing #Authenticity #B2BMarketing #Sales #CustomerConnection #Trust

Great article, terrifying choice of header image from someone at The Drum 🤣  Are we getting too caught up in hyper-targeted B2B marketing? Jack Morgan, Hallam's Head of Strategy, has written a cracking article about this (link in the comments). Here’s the gist: • Hyper-targeting is great for precision, but it can make your marketing feel too narrow. • Focusing too much on small segments means you might miss bigger opportunities. • The sweet spot? Mixing targeted campaigns with broader brand-building to set yourself up for long-term success. It’s a great read for anyone trying to find the balance in B2B marketing.

💡 Are You Overlooking the Power of Personalisation in B2B Marketing? In a world where businesses are craving deeper connections, personalisation is no longer just a nice to have—it's an essential part of your strategy. Too often, B2B marketers focus on volume over value, pushing generic messaging instead of tailored solutions. But here's the secret: your audience wants to feel understood and valued. When you personalise your approach, you're not just selling a product; you're building a relationship. Personalisation can be as simple as segmenting your email list to deliver relevant content or using data analytics to understand client needs better. The result? Higher engagement rates and more meaningful interactions with prospects who feel genuinely connected to your brand. It's time we see personalisation not as an extra effort but as a smart investment in our marketing toolkit. So, how are you planning to integrate personalisation into your B2B strategy? Let's share insights and elevate our marketing game! 🌟

Is your professional services firm struggling to stand out from the crowd?   Cutting through the noise starts with rallying your brand around one powerful, ownable idea that directly addresses your clients' biggest challenges.   The most iconic B2B brands like McKinsey and Salesforce grew to dominate their categories by purposefully building mindshare around proprietary methodologies and unique value propositions.   In our latest blog, we explore how to uncover your firm's ownable idea and infuse it throughout your branding, messaging, and sales enablement.   Read now and learn how to stake your claim as the market leader in your space: https://lnkd.in/emAsf-vG #B2Bbranding #brandingfirm #marketing #designwithpurpose 

Excited to share our FIRST(!!) episode of Marketing Hops, "Back to Basics: Unlocking Growth in B2B Marketing and Sales | A Pint with Chris Belli." 🍻 In this episode, Chris and I dive deep into what truly drives success in the B2B world. From his unique journey from sports marketing to dominating B2B marketing challenges, Chris brings invaluable insights to the table. We discuss the critical importance of simplicity in our strategies, the irreplaceable value of sales experience for marketers, and how genuine, personal connections can outperform any sophisticated tool in your arsenal. Chris’s approach reminds us that sometimes, going back to basics is the most forward-thinking strategy we can employ. This episode is packed with actionable advice for marketing executives aiming to make their mark and drive growth. Tune in to learn how you can harness the power of simplicity, authentic engagement, and deep sales insights to stand out in the competitive B2B landscape. Subscribe to Marketing Hops for a new episode dropping each week. Cheers to growing together! 🍺 #MarketingHops #B2BMarketing #SalesStrategies #BusinessGrowth #MarketingInsights

When we talk about marketing in B2B, we usually split it into two activities: brand building and demand gen. 🌟 Brand building is seen as a long-term, wide-reaching, and emotional journey. 🌟 Demand gen is the opposite—short-term, targeted, and rational. But even at the bottom of the funnel, where most B2B sales decisions are traditionally made, it's not all about cold, hard logic. The same people who are making the complex purchasing decisions at the top are also prone to emotional influences and instincts. What does change is the context, and that's why our #B2Bmarketing approach must adapt. We need to remember that the same emotional triggers and biases that apply at the top of the funnel still play a role at the bottom. The key is to understand the shift in the context and use it to guide our marketing. I think Marketing Week breaks this down quite nicely and it's worth a read: https://okt.to/HgNOAC

In our recent article, Silvia Gatti takes an insightful dive into Robert Cialdini's six principles and the art of influence and applies it to B2B marketing. From reciprocity to scarcity, we break down the psychological triggers that revolutionise B2B strategy and captivate your audience. Ready to unleash the full potential of your marketing? Let Context+ guide you with personalised recommendations and data-driven insights. Connect today and transform your approach to B2B engagement. https://lnkd.in/ezaBNx2z #MRX #MarketResearch #Strategy #Innovation #Insight #Brand #Culture #B2B #psychology #Research #Article #Marketing 

Just wrapped up an interview for the @6sense Market Makers program, called "Beyond MQLs: Reframing Success in B2B Marketing!". This discussion is really about elevating the way we measure success in B2B marketing, and I was really grateful for the chance to share my take. 🔍 One key takeaway? ABM is not about reaching target accounts; it’s how you engage them with hyper-personalised content that truly resonates. Stopping the scroll requires creativity and a deep understanding of each account's unique needs. It requires relationship building and authentic offers + value. Think of it like this, 90% of your ABM motion should be focused on how you engage accounts vs where or how you reach them - that's the easy bit. If you’re as passionate about refining marketing strategies as I am, you might find this article and the wider series interesting. Thanks again for reaching out 6sense team! Interview in the comments 👇

Modern B2B marketing is about owning the conversation before your competitors even enter it. Here's how: 1) Identify the right audience 2) Build content just for them 3) Use this information to point to your USP When you do, your buyers will: 1) Remember the problem you solve 2) Value your POV 3) Believe your brand is the best option If you're only generating leads with Now Buyers, you're missing the 83% of buying activity that happens before anyone raises their hand. Your Future Buyers are forming opinions and preferences right now, through content they're consuming from someone else. Ready to rethink your demand gen strategy? DM me and let's chat.

🔍 Rethinking B2B Marketing: The Emotional Connection Recent research by Google and CEB's Marketing Leadership Council, in collaboration with Motista, reveals a surprising truth: emotional connections in B2B marketing are crucial. Here's what they discovered: 1. Emotional connections with B2B brands are significantly higher than with B2C brands, with seven out of nine B2B brands surpassing the 50% mark in emotional connection. 2. B2B customers are more likely to purchase when they see personal value, such as career advancement or pride in their choice. 3. They are also 8x more likely to pay a premium for products and services when personal value is present. Decision-making in a professional context can come with greater risks meaning B2B customers often stick with the brands they know. By having a deeper understanding of the buyer, such as through buyer persona work, B2B brands can build a stronger connection through more effective campaigns that resonate.