💡How can you make AI work for your small business? Pam Didner explores ways AI can increase productivity for small businesses in a new episode of the Small Business Matters podcast, hosted by Experian's Gary S. Listen to it here: https://lnkd.in/gcV4XKNg Experian Business Information
#Experian
Too much marketing data, not enough insights? Before jumping to put AI on the case, marketers should first know exactly what problems the C-Suite is trying to solve. Because your customers aren’t numbers—they’re people. And businesses thrive when they solve people problems. In this episode of the MarketingProfs Marketing Smarts podcast, Peter Prodromou (president of Boathouse) explains the key steps to take before involving AI… And why your humanity will always be important in marketing. Check out the full episode here: https://lnkd.in/d-Kbg6yt #MarketingInsights #CustomerCentricity #AIinMarketing #HumanCenteredMarketing #DataDrivenMarketing #MarketingPodcast #MarketingProfs
Driving Lead Generation Strategies and Corporate Marketing Training for Brands and Agencies Utilizing the Largest B2B Marketing Community and Content Creators | MarketingProfs
Too much marketing data, not enough insights? Before jumping to put AI on the case, marketers should first know exactly what problems the C-Suite is trying to solve. Because your customers aren’t numbers—they’re people. And businesses thrive when they solve people problems. In this episode of the MarketingProfs Marketing Smarts podcast, Peter Prodromou (president of Boathouse) explains the key steps to take before involving AI… And why your humanity will always be important in marketing. Check out the full episode here: https://lnkd.in/e-ZuwfDM #MarketingInsights #CustomerCentricity #AIinMarketing #HumanCenteredMarketing #DataDrivenMarketing #MarketingPodcast #MarketingProfs
One of the podcasts I've been enjoying recently is the Demand Gen Chat from Chili Piper hosted by Tara Robertson. In a recent episode, Jason Bradwell of B2Better shared his A-to-E framework for determining 'is this proposed content marketing initiative worth pursuing?' Since listening, I have found it a simple yet effective tool for deciding on which of the myriad of good content ideas are worthy of further investigation, and to then help prioritise those that are selected for implementation. Here's a brief summary of the framework:- A - Audience - who exactly are we speaking too? B - Belief - do we believe we have something different/worthwhile to say? C - Creative - what's best suited to delivering this initiative/what resources would be required? D - Distribution - what platform/budget is required to make this happen. E - End Result - what does success look like? what are the milestones/markers of success? To find out more check out the full podcast episode here https://lnkd.in/ed_dsgvQ #contentmarketing #marketingtool #digitalmarketingstrategy
At Rockstar CMO, we share a lot of advice on #martech best practices. The advice comes from years of hard knocks that we can’t forget. While laboring over implementing CRMs, MAPs, CMPs, and WCMs, we fortunately never had a CLM (Career Limiting Move). In this blog and recent podcast, I share some of those experiences. https://lnkd.in/e33q9k5U
Had fun talking to Drew Neisser about marketing transformation, engaging younger buyers, marketing metrics beyond pipeline, genAI, and more. Check out the link below to listen to the podcast. Hopefully you'll find a few nuggets you can leverage in your own marketing work!
Digital Transformation @Salesforce | corporate pirate | RVP Transformation Consulting - EMEA North | Salesforce Certified Technical Architect - CTA | public speaker | ⛷️⛳
💭 ☕ If you're like us, listening to podcasts is a great way to stay current, sharpen strategies, and gain fresh perspectives. "Marketing Over Coffee" with John J. Wall and Christopher S. Penn is good for diving into the latest marketing trends, digital strategies, and emerging technologies. What about you? Do you listen to this one? What are some of your favorites? Share your recommendations below! https://lnkd.in/gEnvbav #Marketing #CMO #PodcastRecommendations #DigitalStrategy #Leadership #MarketingInsights
Stay ahead with the latest insights in Revenue Operations – handpicked for you. Explore curated articles, podcasts, and webinars that unravel the trends shaping the future of RevOps. Ready to dive in? Check it out and elevate your Revenue Operations game! Full blog here: https://lnkd.in/dTujSfEq #RevOps #RevenueOperations
Account Manager - High Tech at Forrester in Australia & New Zealand Zealand
What skills and competencies will B2B marketers need most to succeed in the future? In this podcast episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what’s driving the need for new technical and human skills and how to close the gap.
Marketing is not what it used to be. Rounding out #WomensHistoryMonth, we’re joined by Pamela Robertson, CMO of Paytronix, as she sheds light 💡 on marketing’s transformation in the latest episode of #TheMarketingRapport podcast. From the early days of social media to today’s data-driven world, Pamela has witnessed seismic shifts in marketing tactics and technologies firsthand. In this episode, Pamela goes deeper on: ✅ The impact of a unified approach on profitable business growth between sales and marketing teams ✅ Strategies to eliminate friction and enhance cooperation between teams ✅ Shared accountability for pipeline and revenue generation Listen to this episode of The Marketing Rapport, and subscribe wherever you get your podcasts: https://ow.ly/kTQA50R4xS1 #MarketingLeadership #LeadershipInsights #OneVerisk
Content Marketing Strategist | Video & Podcast Production | Driving Growth Through Innovative Digital Campaigns
3moThanks for sharing 😊