EXPERT Digital AI’s Post

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025 Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in today’s fast-paced market. https://lnkd.in/dt6ggP8n

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025 Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in today’s fast-paced market. https://lnkd.in/dR8ZzikD

Reframing UX Outputs as Business Assets TL;DR: UX outputs are crucial business assets, not just deliverables. Recognizing and managing this will drive future digital success. It's time to shift the perception of UX outputs. Traditionally seen as mere deliverables, UX outputs are, in fact, integral business assets. What are Business Assets? Business assets are valuable resources that drive revenue and operational efficiency. They range from tangible items like cash and equipment to intangible ones such as brand reputation, intellectual property, and software. UX Outputs as Intangible Assets UX outputs, encompassing research and design deliverables, are deeply entwined with a company’s intangible assets. They define and articulate your organization’s unique approach to user experience, making them strategically and financially critical. Strategic and Financial Importance Recognizing UX outputs as business assets means they should be managed with the same care and diligence as any other critical resource. This ensures they continue to deliver value to both the business and its customers. Integrating UX Asset Management To innovate and sustain our practice, UX operations and delivery management must incorporate asset management practices. This will advance how UX is integrated and managed for enterprise agility, supporting the future of digital business. Stay tuned for more thought leadership on this topic as we explore the evolving landscape of UX in business. Let's drive the conversation forward and rethink how we value UX. #UXDesign #BusinessStrategy #DigitalTransformation #ThoughtLeadership #UserExperience #BusinessAssets

UX outputs ARE business assets. A new era of design operations is on the horizon. Watch the video to learn more.

Reframing UX Outputs as Business Assets It's time to make a critical shift to treating UX outputs as critical business assets. Why? Because UX deliverables—like research and design—are deeply intertwined with an organization's intangible assets, such as brand, culture, customer data, and intellectual property. Key Points: - Strategic & Financial Importance: UX assets define your unique user experience approach and are critical for business growth. - Asset Management: Incorporating asset management practices in UX operations ensures continuous value delivery. - Future of Digital Business: Properly managing UX assets drives enterprise agility and supports digital transformation. - Watch our latest video to learn how treating UX outputs as business assets can revolutionize your approach to UX and elevate your business strategy. #UXDesign #BusinessStrategy #DigitalTransformation #UserExperience #UXAssets #Limina

There is a new era of design operations on the horizon... part of this shift is reframing UX outputs as business assets. Here's part one of a video series my team is putting together to usher in the new era of design operations, information management, and design intelligence! #designoperations #designops #uxassets #businessassets #assetmanagement #neweraofdesign

I genuinely believe we are now at a point where there’s a big hidden risk to many businesses when scaling digital products. As products push for more rapid feature releases to equal or better competitor offerings, I see a real danger that systematic design and UX could be neglected. If design don’t get a stake in product prioritisation or systems thinking and design systems aren’t matured and adopted, teams will inevitably scale on inconsistent experiences, bad UX, fragmented user journeys and a broken brand identity. The immediate prioritisation of a features arm race will provide the short term gains for product teams and individuals but at a hidden higher long term cost unbeknown to the business. Although features are important, I don’t see them as a products differentiator. They can inevitably be copied and what really matters is the experience had with these features. If design debt is copied, piled up and products become harder to use then the overall quality and user experience will be compromised and ultimately be worse than competitors. It will also become much much harder and costlier to change in the future. With a rush to optimise product operations I wonder how much scalable, user centred design plays in the thought process and backbone of sustainable growth strategies. It will be interesting to see how many products evolve to balance speed, features and the overall user experience in the future. #DesignSystems #ProductOps #UX #Growth

🚀 Building a Competitive Product: The Four Pillars 🏛️ In today's dynamic business landscape, crafting a successful product requires a well-rounded approach. The attached framework highlights the Four Key Pillars that form the foundation of any competitive solution: 1️⃣ Business: Understanding the problem space, defining the value proposition, and responding to market demand ensure the solution is aligned with real-world needs. 2️⃣ Technology: Scalable, flexible, and technically feasible solutions integrate seamlessly with existing systems, paving the way for innovation and efficiency. 3️⃣ Data: Decision-making driven by data, maintaining quality and integrity, and leveraging feedback loops enable continuous improvement. 4️⃣ UX: User-centered design focuses on intuitive, visually appealing interfaces that require minimal training, fostering user satisfaction and engagement. When these pillars come together, they create a market-aligned, user-focused, sustainable, and technically sound product. 💡 How are you incorporating these pillars into your product development strategy? Let’s exchange insights! #ProductManagement #UXDesign #DataDriven #TechnologyInnovation #BusinessStrategy #CompetitiveAdvantage

💡 𝗖𝗮𝗻 𝗯𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲 𝗨𝗫 𝗶𝗻 𝗳𝗮𝘃𝗼𝗿 𝗼𝗳 𝗮 𝗾𝘂𝗶𝗰𝗸𝗲𝗿 𝘁𝗶𝗺𝗲-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁? 💡 The pressure to deliver fast is real: 🔹 Tight deadlines 🔹 Intense competition 🔹 High expectations from stakeholders But the question remains: ⚠️ 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐬𝐚𝐜𝐫𝐢𝐟𝐢𝐜𝐢𝐧𝐠 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (𝐔𝐗) 𝐟𝐨𝐫 𝐬𝐩𝐞𝐞𝐝? Here’s what’s at stake: 🔻 Poor UX leads to frustrated users and increased churn. 🔻 Negative user feedback can harm your brand reputation. 🔻 Customers are less likely to return to a product that doesn’t meet their needs or expectations. While speed-to-market is crucial for competitiveness... 💡 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐔𝐗 𝐞𝐧𝐬𝐮𝐫𝐞𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐛𝐮𝐭 𝐭𝐡𝐫𝐢𝐯𝐞𝐬. 💡 𝐀 𝐠𝐫𝐞𝐚𝐭 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐯𝐚𝐥𝐮𝐞. Even large companies may find it challenging to recover from the damage caused by neglecting UX. 🚀 𝐁𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐬𝐩𝐞𝐞𝐝 𝐰𝐢𝐭𝐡 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐔𝐗 𝐝𝐞𝐬𝐢𝐠𝐧 𝐢𝐬 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐨𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. #UserExperience #UXDesign #BusinessStrategy #TimeToMarket #CustomerRetention #ProductDevelopment

Launching #new #products isn’t just a strategy—it’s a necessity for companies to stay #competitive. It all starts with deep research 1. analyzing markets 🗺️ 2. listening to customers 👂 3. spotting emerging trends 🆕 But research alone isn’t enough; it takes a team 👥 - engineering - design - marketing working together to turn insights ---> action. This is where #UX partners can add value. With their design skills, user focus, and integrating AI-driven insights, partners can speed up #prototyping, refine #usertesting, and deliver even more personalized, user-centric #solutions. UX Partners can help companies - scale quickly - prototype efficiently - test ideas in real time They help in #test and de-risk new #ideas, making sure each product not only meets the market needs but evolves with user feedback. By partnering with the right UX parnters, companies can continuously innovate and bring impactful products to life.