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New report on social shopping behavior shows that Snapchat is the top platform for influencer-driven purchases, with 85.6% of users buying after seeing a product promoted by creators. This makes Snapchat a key platform for brands targeting younger audiences, particularly through partnerships with influencers....credit: eMarketer Team Digital Performance @expertekusa #socialcommerce #socialshopping #socialmedia

Google has introduced AI-powered video generation tools within its Product Studio, allowing U.S. based merchants to quickly create product videos for their campaigns.... “Video generation in Product Studio is currently only available for merchants in the US for now" Google lets merchants choose the existing product they want to feature, turning it into dynamic videos with just a few clicks, offering customization options like audio, headlines, and branding elements. Likewise merchants/business owners can use these videos across various platforms, including Google Ads and Merchant Center. Team Digital Performance @expertekusa #google #aivideogeneration #videogenerationtool #ecommerce

Experience. Expertise. Authoritativeness. Trustworthiness. These are the four pillars that Google uses to measure the quality of online content. When consumers use Google to explore products, services and information, these quality signals help bring the most helpful and relevant content to the top of the ranks....and in the its all matter when it comes to SEO. Team Digital Performance @expertekusa

Tailoring digital marketing approaches to resonate with regional audiences while maintaining a cohesive broader online brand presence is a “necessity”… The importance of understanding local and industry-specific nuances to optimize cross-channel strategies as businesses grow. Strategize an action plan which carved cross digital channels approach that not only addresses the numerous challenges but also amplifies overall engagement and effectiveness, ensuring that no visitor cum customer touchpoint is overlooked and every interaction is optimized to drive long-term excellence.” Team Digital Performance @expertekusa #crosschannelmarketing #digitalmarketing #onlinebranding

If you run an ecommerce business, you may be familiar with shoppable posts on social media? You can now link your Facebook and Instagram accounts to your digital catalog and let people click right on posts within their feeds to buy merchandise... Likewise, Google Ads offers another in-feed shopping tool with shopping campaigns. These ads are linked to your product catalog and display as shoppable photos. Create your ad and specify the search phrases people can use to find it. Team Digital Performance @expertekusa #ecommerce #onlineshopping #shoppingfeed #googleshopping

New Study Reveals Which Google Ad Strategy Might Be the ace analysis was completed by Optmyzer, reviewing 14,000+ accounts that each spend between $1500 and $5 million a month....They found that success comes with thoughtful execution, accurate conversion data and continuous testing. Some of Their Key findings: 1) Advertisers using Manual CPC tend to see weaker CPA, CTR and conversion rates, despite its decent ROAS. 2) Max Conversion Value consistently delivers better ROAS and CPA than other ad strategies. 3) 48% of advertisers use multiple bidding strategies within the same account. Accounts with 50+ conversions in 30 days show the best performance across all strategies. 4) Conversion data matters: Accounts with more conversions (50+) perform better, even when using Manual bidding, in terms of CPA, ROAS, CPC and CTR. 5) Budget and bidding strategy: Manual bidding correlates linearly with budget size, while other strategies face performance issues with drastic budget changes. Team Digital Performance @expertekusa #googleads #googlemarketiing #googleppc

Online Ad Tolerance Rises While Trust Remains Low ... Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust... Forrester’s latest assessment of online advertising perceptions is good news for marketers, with some caveats. Outright aversion to ads appears to be waning, with young cohorts like Gen Z — typically the demographics that brands value most — seeing their tolerance nearly double in recent years. That said, younger consumers are more willing to pay extra to avoid ads, with 34% planning to upgrade their streaming subscriptions to ad-free tiers versus 18% of older consumers. Team Digital Performance @expertekusa #onlineadvertising #digitalad #digitalmarketing

A structured measurement and improvement program is necessary to collect measures to assess a Web Assets effectiveness. Action can then be taken to adjust the website strategy or promotional efforts.... A measurement program involves:  Stage 1: Defining a measurement process.  Stage 2: Defining a metrics framework.  Stage 3: Selecting of tools for data collection, reporting, optimization and analysis. 2 Measures of digital marketing effectiveness can be categorized as assessing:   ● Level 1: Business effectiveness – these measure the impact of the website on the  whole business, and look at financial measures such as revenue and profit and promotion of corporate awareness. ● Level 2: Marketing effectiveness – these measure the number of leads and sales achieved via the web and effect of the Online on retention rates and other aspects of the marketing mix such as branding. ● Level 3: Digital Marketing Effectiveness – these measures assess how well the site is being promoted, and do so by reviewing the popularity of the site and how good it is at delivering customer needs. Team Digital Performance @expertekusa #digitalmarketing #onlinebrandinig #webassets

Should Content Be Updated? .... Online is perceived as a dynamic medium and customers are likely to expect new information to be posted to a site straight away. If material is inaccurate or ‘stale’ then customers/visitors may not return to the site! Trigger procedures should be developed such that when price changes or product specifications are updated in promotional leaflets or catalogues, these changes are also reflected on the website. Team Digital Performance @expertekusa #webcontent #digitalmarketing #website

Before brand building each company has to look at the existing business position and predicting how external factors may affect the business and get a clear picture of its purpose and place. The SWOT analysis can help to analyze the company’s current and forward-looking situation! Team Digital Performance @expertekusa #onlinebranding #brandingprocess