ExpertVoice’s Post

Countless brands struggle with inefficient product sampling, sending products to unknown audiences who may not even be the right fit. Product Sampling on ExpertVoice connects brands with credentialed experts who can provide valuable feedback on their products. So psyched to see some of these amazing reviews out in the world with the launch of the new mountain bike collection from Outdoor Research! Of course, execution on a campaign like this takes a team - super proud of the relentless work by Shannon May to shepherd this launch and bring it to life and Leslie Keener for her expertise in making sampling campaigns a reality for our brands! This launch was a great lesson in product marketing. Our first release unleashed the ability for a brand to hand-select credentialed experts to try their new products, which, while really cool, we learned quickly was something lots of brands don't have time for. So we iterated and released a managed service product that curates product testers for the brand - people who meet their specs and criteria as an expert. The result? No more wasted products and authentic reviews from people consumers trust for advice about what to buy. #productmarketing #customerexperience #productlaunch #advocacymarketing #trustedreviews

How to use Apple Maps topographic hiking trails, customize, save offline, more

ICYMI: How to use Apple Maps topographic hiking trails, customize, save offline, more

Topic clusters are like handy trails through that jungle, leading users to exactly what they need. Here's how: One Big Topic (The Tree Trunk): A main page covers the broad subject, like "running shoes." Subtopics as Branches: Separate pages dive deeper - "beginner shoes" or "trail running shoes." Leaves = Specific Content: Blog posts on shoe care or training tips add detail. Benefits? Listen up! Search Engines Love It: Makes your website clear and organized, a ranking win! Happy Users Find What They Need: Easy navigation keeps visitors engaged and coming back. So ditch the website jungle and build clear topic cluster trails! Topic Cluster Example: Best Zero Drop Boots of 2023 All About Steel Toe Hiking Boots Top 10 Slip-On Hiking Boots for Women The Best Kids Hiking Boots of 2023 Should You Get Slip-On Hiking Shoes? The Pros and Cons of Gore-Tex Running Shoes Pillar Page Cluster Page Hyperlink

How to Use the GPSMAP 67i: Ultimate Hiking Guide

Best Handheld GPS for Hiking: 5 Ways Garmin GPSMAP 67i Excels

From a pure economics perspective, you make a point. However, one of the results of this culling is that a lot of people lost their jobs, and for the most part, they weren’t the ones who made the bad management decisions, which you correctly pointed out. Instead of relishing an industry-wide contraction, I think we need to focus on doing the fundamentals better. Hire or promote better leaders. Respond to customer feedback. Grow the base of customers, rather than selling new products to the same (usually) old customers.

 Investing in the best hiking boots for ankle support can prevent injuries and provide stability on challenging terrains. In this blog post, we will explore some top-notch hiking boots that offer excellent ankle support, ensuring you have a worry-free hiking adventure. #hikingboots #hiking #hikingadventures #hikingtrails #anklesupport

This amusing (but wise) post about footwear from NPS fell in my feed just below a very thoughtful contribution (also about footwear) from James Gibbons. Matching the shoes, tools, vocabulary, strategy, tactics, etc. to the occasion is essential. As always, intentionality can be transformational. The little things, done right, are big things.

Hey there Opelika adventurers!   Have you heard the buzz about the Creekline Trails? If not, you’re in for a treat!   Let’s dive into the excitement of this citizen-led project that’s taking Opelika, Alabama by storm! Picture this: a winding 10-foot-wide asphalt path, snaking its way alongside the tranquil creekside, beckoning you to lace up those sneakers or hop on your bike for an adventure like no other. That’s right, Creekline Trails is not just any ordinary pathway, it’s a vibrant tapestry of nature, community, and outdoor fun! But wait, there’s more! This isn’t your average trail. Oh no, it’s ADA accessible, ensuring that everyone, regardless of ability, can bask in the beauty of Opelika’s natural wonders. Ramps? Yep, they’ve got those too, making accessibility a top priority! Now, let’s talk about those natural, unpaved paths branching off from the main trail. One leads you towards Veterans Parkway, while the other takes you on a scenic journey towards the iconic Waverly Parkway bridge, affectionately known as the “Rocky Rise Path.”   Can you imagine the breathtaking views and Instagram-worthy moments waiting to be captured along the way? And guess what? The Rocky Rise Path isn’t just a dream—it’s already partially established, ready to welcome you with open arms near the new parking area on Waverly Parkway. So, whether you’re pushing a stroller, rolling on wheels, or simply taking a leisurely stroll, this path has something for everyone! Hans and I recently enjoyed a wondeful walk on these trails and even saw a few fluttering butterflies on it. Now, you might be wondering, “Who’s the go-to guru for all things Opelika?” Well, look no further! As an award-winning realtor, I’m not just about finding your dream home—I’m all about connecting you with the pulse of our vibrant community. From the latest hotspots to the coolest trails, consider me your ultimate guide to Opelika living! So, what are you waiting for? Grab your sunhat, pack a picnic, and let’s embark on an unforgettable journey along the Creekline Trails. And hey, while you’re at it, why not reach out to me for all your real estate needs? Whether you’re buying, selling, or simply exploring, I’ve got you covered! Adventure awaits, my friends. Let’s make some memories! #berkshirehathawayhomeservicespreferredrealestate #OpelikaAdventures #CreeklineTrails #ExploreNature #LiveLifeToTheFullest #OpelikaRealtor #DiscoverOpelika #GetOutside #CommunityConnection #DreamHomeDiscovery