ExpertVoice’s Post

We know the personality traits that make a good brand ambassador, but how do we transform these traits into a thriving partnership? To uncover the secrets, we spoke to SPORTFIVE's VP of Partnership Strategy & Athlete Marketing, Tim Stedman. In this insightful interview, Tim shares expert advice on: Defining Deliverables: How to create clear and accountable contracts. Key Contract Elements: Essential components for a successful and mutually beneficial partnership. Sustaining Relevance: Strategies for maintaining long-term impact. Managing Exclusivity: Safeguarding the partnership’s authenticity. Enforceable Safeguards: Protecting against potential reputational issues. Dive into Tim’s expert insights to learn how to maximise your brand ambassador partnerships and drive sustained engagement and success. #BrandAmbassador #Sponsorship #MarketingStrategy #TheSponsor #SPORTFIVE #TimStedman #BrandPartnerships #MarketingTips https://lnkd.in/e23RBZCv

We’re back this week! So…you’re looking for a brand partner or a property to partner with for the next several years. What’s important? Sports partnerships provide unique opportunities to build relationships, increase brand awareness, and boost customer loyalty. However, measuring their success can be challenging. I wrote about my imaginary dog food brand in the link in comments, featuring my two besties. Here are some key takeaways to help align on mutually beneficial partnerships: ⚽ Align on Goals: Ensure your partnership aligns with shared goals and values. Consider your brand’s sophistication and seek expert help if needed. 📊 Leverage Trends: Use resources like CBInsights to identify emerging trends and potential partners. Think about the long-term future of your industry. 🤝 Strategic Alignment: Align partnerships with your brand values, business goals, and target audience to reinforce your messaging. 🔄 Flexibility: Be adaptable and flexible with partnership strategies to keep up with evolving market conditions and opportunities. #SportsPartnerships #BrandPartnerships #LinkedInSports #sportsmarketing

🚀 Brand ambassadorships can elevate visibility and credibility for brands, but success hinges on meticulous planning and execution. I recently had the pleasure of interviewing Tim Stedman, VP of Partnership Strategy & Athlete Marketing at SPORTFIVE, who shared his invaluable insights on making these partnerships thrive. Key Takeaways: 📝 Defining Deliverables: Clear contracts that specify social media posts, appearances, and statements to ensure mutual understanding and accountability. 🔑 Key Contract Elements: Renewal options, time commitments, usage rights, and provisions for unforeseen events to protect both parties. 📅 Sustaining Relevance: Develop a comprehensive activation plan that aligns with the overall brand strategy to maintain impact year-round. 🚫 Managing Exclusivity: Incorporate exclusivity clauses to safeguard the partnership's authenticity and integrity. ⚖️ Enforceable Safeguards: Include legally enforceable consequences and termination provisions to address reputational concerns. Tim’s advice provides a strong framework for maximising the benefits of brand ambassador partnerships while mitigating potential risks. You can read the full interview below for a deeper understanding of how to craft successful partnerships or follow The Sponsor for more practical sponsorship tips and expert insights. #BrandAmbassador #Sponsorship #MarketingStrategy #TheSponsor #SPORTFIVE #TimStedman #BrandPartnerships #MarketingTips #sportsmarketing https://lnkd.in/eUZFFXQn

🛒 🏪 Did you know that grocery brands are making waves in the world of sponsorship? Grocery brands are making a splash in the sponsorship world, leveraging strategic partnerships to connect with consumers and significantly boost brand favorability and purchase intent. 🙌 We’re explore the growing interest in sponsorship among grocery brands in our recent article. 👇 #SponsorshipTrends #GroceryBrands #Sponsorship https://lnkd.in/gssnWqxw

"Like any other major corporation or franchise, marketing is key to a sports team. But having a team of players descend on a field isn’t that simple—it requires a venue, whose operations require ticket sales and sponsorships. And to drive those sales, fan engagement and marketing become vital pieces of the puzzle. Unlike marketing for an experiential event, the sports world is less overt in its product-selling plays, tapping into fans’ passion for viewing in hopes of converting them into customers." #bizbash #sportsmarketing #sportsevents #sportingevents #meetingprof #eventprof #eventprofs #meetingprofs #sportsprofs #venueprofs #marketing

With the summer of sport now well underway, all eyes turn to Paris today for the launch of the 2024 Olympics. While consumer brands have long dominated tent pole sports events through major sponsorships, B2B marketers are increasingly getting in on the act. While B2B brands may not be considered the best fit for the exciting and dynamic world of sports, times have changed. Marketers can leverage sports and sporting analogies to tell complex stories about their brand and product capabilities in a simple and relatable way. While an authentic link is still essential - as this piece in The Drum outlines - this new way of thinking opens up a wealth of new opportunities for B2B brands. https://lnkd.in/gF_sU3uQ

🏆 Did you know a 1-point gain in brand awareness can drive a 1% increase in sales? Discover more insights like this in @Nielsen’s latest article on how Olympic sponsors are scoring big with long-term partnerships. https://bit.ly/3YsszLy << Check this out :)

🌟 Many sports leagues and teams are still facing challenges in securing significant sponsorships. But as a fan, are you giving your all to support your team? 🚀 In today's competitive landscape, fan engagement plays a crucial role in attracting sponsors and boosting revenue for sports organizations. Every like, comment, and share contributes to the visibility and appeal of sponsored content, making a tangible impact on the team's commercial success. So, how can you, as a passionate fan, step up to support your favorite team and help them thrive in the sponsorship arena? 𝐻𝑒𝑟𝑒 𝑎𝑟𝑒 𝑎 𝑓𝑒𝑤 𝑠𝑖𝑚𝑝𝑙𝑒 𝑦𝑒𝑡 𝑖𝑚𝑝𝑎𝑐𝑡𝑓𝑢𝑙 𝑤𝑎𝑦𝑠: 1️⃣ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Liking, commenting, and sharing team-related posts not only demonstrates your support but also increases the reach and value of sponsored content. 2️⃣ 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐞𝐚𝐦 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬: Backing brands that sponsor your favorite team or athlete can indirectly benefit the team. When sponsors see increased sales or engagement due to their association with the team, they are more likely to continue investing in sponsorship deals. 3️⃣ 𝐅𝐨𝐥𝐥𝐨𝐰 𝐓𝐞𝐚𝐦 𝐌𝐞𝐦𝐛𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬: Stay connected with your team by following players, coaches, and official sponsors. Whenever you see a collaborative post, head to the sponsor's page and show your support with a like. 4️⃣ 𝐆𝐞𝐭 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞: Purchase official merchandise at least once a season and proudly display your team's colors and showoff!! 👕 Show our support and make every interaction count!💪🏆 #FanEngagement #SportsSponsorship #SupportYourTeam

Did you know a 1-point gain in brand awareness can drive a 1% increase in sales? Discover more insights like this in Nielsen’s latest article on how Olympic sponsors are scoring big with long-term partnerships. https://bit.ly/3YsszLy

Our client, a B2B #sports company working in MENA & Brazil, was having trouble getting their products and services seen by their customers and potential clients who are sports teams and clubs, university athletic departments, sports goods retailers, fittness centers and gyms, online sports retailers and many more. Despite investing in advertising, they weren't getting the engagement, turnover, and leads they hoped for. Their public image also needed a boost, but they were unsure how to manage it without spending more on ads. We stepped in and created targeted ad campaigns while also enhancing their reputation through blogs, webinars, workshops, sponsorships and alliances, testimonials, CSR and local initiatives. Now, our client is seeing more sales and enjoying a much more positive brand image. 🎉 Their journey is a real example of how understanding and balancing #advertising and #PR can lead to remarkable success.#csmgp #csmarketinggrowthpartners #marketing