Explorer Research’s Post

In order for a package to perform effectively in an in-store environment, you need to ensure it delivers maximum stand out and engagement. That’s why we have created the 20-10-5 Rule to assess how a package performs. Follow these 3 principles to enhance your pack evaluation process. #ExplorerResearch #Packaging #ShopperInsights #ConsumerInsights #MRX https://hubs.li/Q02PKtzW0

On this Canadian Thanksgiving, we're grateful for our amazing clients, partners, and colleagues who make our work worthwhile. Happy Thanksgiving! #ExplorerResearch #Thanksgiving #MarketResearch #mrx #NewMR #Insights #Innovation #ShopperInsights

Are you missing something in the shopper path to purchase? Learn how Shopper Insights can explain motivations, unravel meanings, and identify the conscious and unconscious decisions that impact buying behavior. Download our Executive Guide to Shopper Insights today! https://hubs.li/Q02RFFjt0 #ExplorerResearch #MRX #ShopperInsights #ConsumerInsights

Achieving success through innovative growth tactics is never simple or inexpensive. However creating a shopping experience that is joyful, helpful, and frictionless will build shopper engagement and long-term brand loyalty. Here are 4 key growth opportunities and tactics for the new year that retailers can use to improve the customer experience and drive sales. #ExplorerResearch #MarketResearch #MRX #Insights #ShopperInsights #Retail #RetailInnovation https://hubs.li/Q02fF2WZ0

Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in the unconscious mind. Our Insider’s Guide to Signage Principles details 9 key principles of effective retail signage and, in this post, we’ll explore three of those principles in more detail with current examples captured in-store. #Signage #ExplorerResearch #MarketResearch #Insights #ShopperInsights https://hubs.li/Q02qLDXq0

The Store Transition Zone — consider it similar to an inviting entryway of a home or even the concessions at a movie theater. The Transition Zone is the place where customers are prepared for not only what they will experience throughout the rest of the store but it also influences customer behavior to prepare them to shop the store. #ExplorerResearch #RetailIntelligence #ShopperInsights #ConsumerInsights #MRX https://hubs.li/Q02QMt-10

Having great creative is only part of getting in-store messaging right and testing how to nudge behavior. You need to understand the behavior you are targeting, what is the barrier, and what exactly is needed to change their behavior. Once you understand these in the moment of truth you can work towards nudging shopper behavior to drive sales. #ExplorerResearch #ShopperInsights #ConsumerInsights #MRX https://hubs.li/Q02QMD4N0

Shop-alongs are among the most organic options available to researchers. Here's an in-depth look at the advantages and disadvantages of Qualitative vs. In-Person Shop-Alongs including tips for maximizing their success. #QualitativeResearch #ShopAlong #ShopperInsights #Retail #ExplorerResearch #MarketResearch https://hubs.li/Q02qLdpK0

When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. Here we discuss a few key principles to keep in mind when choosing package colors. #ExplorerResearch #Packaging #ShopperInsights #ConsumerInsights #MRX https://hubs.li/Q02PLRNX0

As part of Savanta, Explorer Research is thrilled to be expanding into Europe with a new base in Amsterdam. https://hubs.li/Q02QrSrc0 #ExplorerResearch #Savanta #Insights #MRX #NewMR #MarketResearch