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📣 Join our latest webinar ... 🔓 Unlock the secrets to creating powerful packaging design 🔗 https://hubs.li/Q02N5rQS0 - - - - - - 🗣 Are you asking the same simple questions about your packaging design? "Does my new packaging win?" "Is it better than the current version?" "Does it stand out against the competition?" Join Mark Pingol, SVP Behavioral at Savanta and Mike Moussallem, President at Explorer Research as they move beyond basic comparisons and dive into what truly makes powerful packaging. In this session, we’ll explore a more strategic approach to packaging research. Key topics include: ⚫ Emotional vs. rational: Understanding different shopper types. ⚫ Discovery vs. autopilot: Insights into category dynamics. ⚫ Dominant player vs. niche: Identifying where your brand stands. ⚫ Roadmap development: Identifying your brand's future trajectory. ⚫ How to test: Engaging with the right shoppers in real-world settings. Sign up to discover how to develop a research roadmap that aligns to the key principles of great packaging design. 👉 https://hubs.li/Q02N5rQS0

📣 Join our latest webinar ... 🔓 Unlock the secrets to creating powerful packaging design 🔗 https://hubs.li/Q02P89yt0 - - - - - - 🗣 Are you asking the same simple questions about your packaging design? "Does my new packaging win?" "Is it better than the current version?" "Does it stand out against the competition?" Join Mark Pingol, SVP Behavioral at Savanta and Mike Moussallem, President at Explorer Research as they move beyond basic comparisons and dive into what truly makes powerful packaging. In this session, we’ll explore a more strategic approach to packaging research. Key topics include: ⚫ Emotional vs. rational: Understanding different shopper types. ⚫ Discovery vs. autopilot: Insights into category dynamics. ⚫ Dominant player vs. niche: Identifying where your brand stands. ⚫ Roadmap development: Identifying your brand's future trajectory. ⚫ How to test: Engaging with the right shoppers in real-world settings. Sign up to discover how to develop a research roadmap that aligns to the key principles of great packaging design. 👉 https://hubs.li/Q02P89yt0

📣 Join our latest webinar ... 🔓 Unlock the secrets to creating powerful packaging design 🔗 https://hubs.li/Q02P8dS70 - - - - - - 🗣 Are you asking the same simple questions about your packaging design? "Does my new packaging win?" "Is it better than the current version?" "Does it stand out against the competition?" Join Mark Pingol, SVP Behavioral at Savanta and Mike Moussallem, President at Explorer Research as they move beyond basic comparisons and dive into what truly makes powerful packaging. In this session, we’ll explore a more strategic approach to packaging research. Key topics include: ⚫ Emotional vs. rational: Understanding different shopper types. ⚫ Discovery vs. autopilot: Insights into category dynamics. ⚫ Dominant player vs. niche: Identifying where your brand stands. ⚫ Roadmap development: Identifying your brand's future trajectory. ⚫ How to test: Engaging with the right shoppers in real-world settings. Sign up to discover how to develop a research roadmap that aligns to the key principles of great packaging design. 👉 https://hubs.li/Q02P8dS70

Our Packaging Webinar is Tomorrow! Are you still asking the same questions about your packaging? “Is my new packaging better?” “Does it stand out from the competition?” Tomorrow, Mark Pingol (SVP Behavioural, Savanta) and Mike Moussallem (President, Explorer Research) are hosting an insightful webinar that goes beyond surface comparisons to reveal what really makes packaging powerful. You’ll learn: ⚫ Emotional vs. rational: How different shoppers respond. ⚫ Discovery vs. autopilot: Insights into how shoppers browse. ⚫ Dominant vs. niche: Finding your brand’s place in the market. ⚫ Roadmap development: Building your brand’s future. ⚫ Real-world testing: Engaging the right shoppers for feedback. 👉 Click on the post below to register and join us tomorrow!

Unlock the secrets of powerful packaging design! Tired of asking the same old questions about your packaging? Join us for an insightful webinar featuring Mark Pingol, SVP Behavioral at Savanta, and Mike Moussallem, President of Explorer Research. In this session, we'll go beyond basic comparisons to delve into strategic packaging research. Key topics include: 🔹 Emotional vs. Rational: Understanding different shopper types 🔹 Discovery vs. Autopilot: Insights into category dynamics 🔹 Dominant Player vs. Niche: Identifying your brand's position 🔹 Roadmap Development: Crafting your brand's future trajectory 🔹 How to Test: Engaging with the right shoppers in real-world settings Don't miss out on this opportunity to refine your packaging strategy and stand out from the competition! Sign up below to develop a research roadmap that aligns with the key principles of great packaging design. ⬇️ #PackagingDesign #Webinar #Savanta #ExplorerResearch #MarketResearch #BrandStrategy 👉 https://lnkd.in/etMVB-nP

In the world of packaging, it's the little details that make a big difference! 🎁 Custom display boxes not only elevate your product’s presentation but also enhance brand identity. Here’s why they matter: First Impressions Count: Grab attention instantly! Brand Storytelling: Reflect your brand’s personality. Sustainability: Eco-friendly options are available. Versatility: Suitable for various products and events. Have you ever thought about how packaging influences your purchasing decisions? Let’s discuss! 💬 #CustomDisplayBoxes #PackagingDesign #BrandIdentity #SustainablePackaging #Ecommerce #MarketingStrategy #ProductPresentation #CustomerExperience #BrandStory #InnovativeDesign

Looking to influence consumer buying decisions through packaging design? Check out these 6 major tips: 1. Fresh and distinctive: Novel packaging designs are more likely to catch consumers' attention and increase purchasing chances. 2. Product information is visible at first sight: Clear text and images on the packaging help consumers make informed buying decisions. 3. Achieve two goals with one action: Apply a coherent series theme to packaging to build brand image and increase visibility. 4. Offering emotions: Attractive and captivating packaging can increase emotional attachment to the product. 5. Perception of product worth: Refined packaging conveys that the product is more worthy and justifies a higher price. 6. Ease and functionality: Enhance user experience with user-friendly packaging design to boost purchasing willingness. Remember to evaluate consumer expectations and tastes when deciding which strategy to use. #packagingdesign #consumerbehavior #productmarketing

This might be controversial... But, I will say it: Packaging is the most important aspect of a product! Why? It's ultimately what gets someone to pick the bottle up from the shelf. And without that, YOU HAVE NOTHING! Here is why I believe packaging plays such a crucial role in any sale: ✅ First Impressions Count: Before a customer can be wowed by quality or captivated by your brand story, they need to pick up your product. And what gets them to do that? ✅ Eye-Catching Packaging: It's the first interaction anyone has with your brand on the shelf. ✅ Storytelling Starts Here: Great packaging does more than just hold your product; it communicates its story, values, and purpose. This isn’t just packaging; it’s a silent salesman making a pitch to every potential buyer that walks by. ✅ Gateway to Engagement: Consider packaging your initial handshake with customers. If they like what they see, they're more likely to engage with what’s inside. Without appealing packaging, your product might never leave the shelf, no matter how good it is. ✅ Quality Continues the Conversation: While packaging pulls them in, the quality of the product is what brings customers back. It's a symbiotic relationship; one cannot succeed without the other. However, without initially compelling packaging, even the best product might remain undiscovered. ✅ Market Dynamics: In a market flooded with options, your packaging can set you apart, delivering a distinct visual edge that defines brand identity and resonates with consumer aesthetics. Do you agree or do you think there is something more important than packaging? The MRL Group #beverages #beveragesales #beveragemarketing #packaging #themrlway

Book: "Building, Measuring and Managing Brand Equity - Fourth Edition, 2013" Chapter: "Understanding High-Tech Branding" Authors: Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob 1️⃣ Brands are owned by customers, not engineers. As marketers, it's crucial to align with customer perceptions and needs. 2️⃣ Brand building on small budgets requires leveraging every positive association. Creativity and strategic partnerships can make a significant impact. 3️⃣ Technology categories are created by customers, not companies. Understanding customer behavior is key to staying ahead in rapidly evolving tech landscapes. 4️⃣ Invest time in understanding technology and value propositions. Don't hesitate to ask questions – it's how we bridge the gap between innovation and consumer understanding. These points hit hard, reminding me of the constant dance we do in the tech marketing world. Let's keep adapting, innovating, and growing together. 💡 #TechMarketing #BrandManagement #Insights #BrandandBrandManagement #StrategicBrandManagement

A few weeks ago, I came across a post using behavioral science to suggest that Campbell’s may have made a mistake in walking away from their iconic, symmetrical packaging design with their most recent pack update. The hypothesis was that human beings are predisposed to prefer symmetry and thus, the addition of the flavor imagery broke the rules and would prove to be a mistake. But is that true? Because we have a bit of a rebellious streak here at DESIGNOLOGY, and also happen to own our own consumer insights platform, we decided to put that hypothesis on trial. We shelf tested the Campbell’s Condensed Soup line with and without flavor imagery in our Pivot platform, pitting the iconic red and white soup against competing brands. The test found that with the imagery added to the design, Campbell’s had a larger share of category sales, and overall category sales increased in both units sold and average dollars spent, without losing the consumer perception of Campbell’s as an iconic brand they remember from their past. In short, nothing in particular against behavioral science and evolutionary biology, but this time at least, it’s asymmetrics for the win. Well done, Campbell’s! As packaging designers, we totally get this one. Shopping a crowded category is challenging and it’s easy to get lost on shelf. Appetite appeal imagery, if done correctly, can enhance an iconic brand architecture and greatly improve shopability. Have a hypothesis you’d like to test? If you’re a marketer looking for something new, we think Pivot might be the most innovative and flexible rapid-response consumer testing platform on the market today, and we’d love to show you what we can do. Give us a shout! #ConsumerInsights #PackagingDesign #DesignResearch #CPG #WeAreDesignology