For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Among other things, we saw that 81% of the manufacturer-respondents procure data from two or three providers. And when it came to determining which types of external data were acquired, the marketing teams had the most say. Read on to get an overview of the survey’s noteworthy results. https://hubs.li/Q028XF7-0
