✋ 5 Benefits to Building a Relationship with a Rental House 1️⃣ Scalability Working with the right rental house in the film industry gives you the opportunity to work at a level that adheres to your current production budget, while giving you the chance to grow into larger scale productions in the future. "Expressway has plenty of clients that have rented with us when they were just starting off their production company, maybe getting a few lenses and lights here and there. Those same clients have stayed with us and used us as a force multiplier to grow into national scale television commercials or major streaming projects." 2️⃣ Technical Expertise Rental houses are staffed with industry professionals that have hands-on experience in their respective camera, grip, or lighting departments. "When Expressway started, we decided it was important to develop our departments from the beginning to be able to operate as experts within their respective fields rather than Jacks-of-All-Trades. This allowed each of our departments to invest resources and focus their team's time into their areas of nuanced technical expertise." 3️⃣ Industry Knowledge Rental Houses are the place to go to talk shop, get insight on the latest industry news and trends, and learn from technical professionals. "Book Smart vs. Street Smart is something we always strive to strike a balance of. The technical information is important so that we know what our equipment is capable of and what the right tool for the right job would be. However, each Expressway staff member is constantly speaking with clients, technicians, and industry contacts to gain insight from on-the-ground feedback." 4️⃣ Equipment Options There is a warehouse full of opportunity at your fingertips with equipment curated for different budgets, capability needs, and industry standards. "The Expressway team spends a lot of time looking into different equipment options for our clients. We work with student films, all the way up to major network productions, and want to ensure our equipment options and capabilities are considering both. We invest into the time and ability to send our leadership teams to attend trade shows and host public manufacturer demos so that our staff and clients are able to get insight into what's out now and what's coming down the pipeline." 5️⃣ Community Rental Houses strengthen the local creative community, often hosting social events to get the industry together. "One of the backbones of Expressway's core values is community. We are a people-centric company and our investment into culture and community is what differentiates us from the others. It's important that our teams and our constituents feel like they're a part of something bigger and working towards something even bigger. We want people to feel proud they are a part of Expressway, whether they are employees, clients, or crew."
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Among the advantages of investing in studio assets is that they offer exposure to the media or content production side of the business. Previously, barriers to entry prevented gaining that exposure. Another plus is that the studio development pipeline shows no signs of outpacing the growing demand to produce new content, despite possible industry cutbacks. Delivering specialized services can boost revenue, too.
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