Hola!
As another year ends, I want to say a huge thank you to everyone that has supported PARIETTI in 2023. I tried to segue in a metaphorical pun about time to log off the internet and put a log on the fire, but I couldn’t quite make it work. Or have I...
One of the most special things this year has been the interactions and conversations with everyone who has been a customer, who we met at events, who just got in touch to say lovely things, and all those who offered their advice, time and expertise in helping PARIETTI develop, pedal by pedal.
The (bio) fuel that keeps us going are all the special connections created by all of you. Thank you so much, it means so much and it powers us on.
It is mind blowing that nearly all sportswear is unsustainably made from cheap virgin polyester derived from oil. That’s cycling too. Creating outdoor clothing that is ironically destroying our freedom to enjoy so many places around the world.
The freedom of riding is incredibly special. It’s therapy, recreation, exercise, social connectivity, exploration, discovery and more all rolled into a single ride. And that’s sometimes the commute to work. And just like that feeling of riding deep pow in winter, or surfing a glassy wave in summer, cycling offers you a natural high from life’s day-to-day.
Parietti was started to help protect and promote that special freedom. Firstly, to become a “Patagonia for Cycling” creating the most responsibly made clothing with a “Leave No Trace” mantra (having an unachievable mantra means you never stop striving to improve) and secondly to create a more inclusive brand, away from the pressures of metrics and focusing on that freedom cycling affords. Living for the ride, not the finish time. Freeriding as we call it.
It feels like all we can read about at times is big legacy brands engaging in a race to the bottom, through continuous year long sales, while churning out virgin polyester kits alongside intangible sustainability targets. If you can and you believe, please do keep supporting all the amazing smaller brands out there making a difference. It means the world. Literally.
Thanks again and have yourself a wonderful Christmas Holiday time.
#founders #community #cycling #sustainablebusiness
Wishing you all a wonderful Christmas and New Year. Thank you so much to everyone who has supported us in 2023, it means the world.
Happy free-riding throughout the holidays from everyone at Team Parietti.
Servant leader with a heart for influencing company solutions, culture, growth, and sustainability.
3w13 years!!!! Yeehaw, Joey - what an impact you make and continue to make at Extension. They are the luckiest to have you - cheers to YOU, don't ever change!!