Exterior Architecture Ltd’s Post

We very much enjoyed bringing the project to life on a site with a lot of potential and an opportunity to drive even more activity and life into this part of Watford at the New Watford Market. Bringing life back to the High Street and bringing communities back together.

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We are thrilled to announce our vision for a New Watford Market on behalf of Plymouth Holdings Inc has received planning consent! Congratulations to everyone involved, including: Carson+Sall and Exterior Architecture Ltd. Watford Market has long been a vital part of the town’s vibrant identity, and this project marks the next chapter in its evolution. With a rich history of creative community enterprise  – spanning music, film, food, and trade  – Watford is a town known for its dynamism and innovation. Our vision seeks to build on this legacy, transforming the market into a thriving intergenerational campus that celebrates Watford’s cultural roots while creating a model for integrated city living redefining the role of a town-centre destination in the 21st century. By blending architecture and masterplanning with an understanding of commercial viability, our proposals deliver a regeneration project for Watford that is both visionary and practical. The result combines bold architectural interventions – such as the adaptive reuse of the retained facade along The Parade as a cultural landmark – with strategic urban planning to reconnect the station to the town centre via newly activated pedestrian routes. The scheme introduces 152 new homes above a revitalised market, complemented by flexible workspaces, allotments, play areas, and spaces for events. Enhanced infrastructure, as well as improved pedestrian connections, includes open spaces, and landscaping, creating a more accessible and inviting environment. Watford Market’s regeneration is not just about revitalising a specific site – it’s about setting a benchmark for how town centres can adapt to the challenges and opportunities of the future. Unlike historic city centres which evolved organically over time, this project offers a rare chance to create a cohesive destination in one transformative phase.

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