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Advertising has the power to make or break a brand. Users from a 2023 GWI survey (Mobile Phone & Ad Behaviours - Oct '23 Zeitgeist) noted these as the top three ad qualities that most negatively impact their view of a brand: - Ads not relevant to me - 38.1%  - Ads that block content I’m trying to access - 40.2%  - Too many ads - 59.3% Find out how ad filtering can help you build brand equity and reach a valuable audience on mutually agreed terms in our advertiser’s guide to ad filtering. https://lnkd.in/gwE5bi7x #advertisers #userexperience #AdFilteringGuide

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