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Apple dropped Distraction Control in the latest test version of iOS18 last week. The feature, which has some temporary ad-blocking capabilities, gives users more control over their online experience with options to hide autoplay video ads and other pop-up notifications that can clutter a website. Back in June at the WWDC when Apple noticeably didn’t announce Web Eraser (a similar feature from previous beta versions of the iOS) our CPO Vegard Johnsen correctly predicted that the feature was still on the horizon (in some form). Featured in both Ad Age and MediaPost, Vegard shared his opinions on what this means for the industry. “This is an opportunity for users to manage their online experience and take action when they see something annoying,” Vegard is quoted in MediaPost. In AdAge he explains that “users are clamoring for more control over their web experiences, and Apple is giving them that power.” He advises that the right way forward for the industry is to heed Apple’s message and rethink one’s contribution to the user experience on the web. For the full stories check out the articles from: AdAge here: https://lnkd.in/gTVdS68D MediaPost here: https://lnkd.in/ghEe7F2e #customerrelations #userexperience #technology #iOS18 #digitalmarketing

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