eyeo’s Post

Have you ever reviewed your Display & Video investment distribution across operating systems and browsers? From what we've seen with Alexis Trudel and Fabrice Jauvin, over and over, signal loss and bid automation drive algorithms to favour the Android/Chrome environment. Without a deliberate strategy, relying solely on platform algorithms can result in the following challenges: 1️⃣ Limited penetration among Apple products users(usually a higher income demo). 2️⃣ Imbalanced reach and frequency, with higher delivery on Android/Chrome and reduced presence on iOS/Safari. 3️⃣ Inflated CPMs in Android/Chrome environments due to higher bid request volumes, leading to overall diminished investment efficiency across campaigns.

🌐 Exciting News! Apple Maps Now Accessible on the Web 🍏 Apple has made a significant stride in enhancing accessibility by launching Apple Maps on the web. This new feature enables users to enjoy the detailed Apple Maps experience directly from their browsers, offering enhanced convenience for both Apple and non-Apple device users. Key Features: 🔹 Cross-Platform Compatibility: Apple Maps is now available on all web browsers, expanding its reach beyond iOS and macOS devices. 🔹 Interactive Map Experience: Users can explore detailed directions, search for locations, and access various map views. 🔹 Integration with Apple ID: Sign in with your Apple ID to access saved locations, favorites, and recent searches seamlessly. 🔹 Real-Time Information: Stay informed with real-time updates on traffic, transit schedules, and points of interest. 🔹 Enhanced Privacy: Apple Maps on the web prioritizes user privacy, offering control over location data settings. Access Apple Maps on the Web: 🔗 Simply visit the official Apple Maps website to start exploring without the need for any additional downloads. The user-friendly interface ensures a smooth experience for all users. Implications for Users and Developers: 👥 Users can now enjoy a versatile navigation tool, while developers have new opportunities to integrate Apple Maps into websites and applications, enriching functionality and user experience. Embrace the convenience of Apple Maps on the web and elevate your navigation experience today! 🗺️ #Apple #AppleMaps #WebAccessibility #TechNews

Apple has introduced a new feature for Safari users called "Distraction Control aimed at reducing interruptions while browsing. This feature allows users to hide elements like sign-in pop-ups, cookie preferences, and newsletter banners that can detract from the browsing experience. It's accessed through the Page Menu in Safari's Smart Search field, where users can select specific areas to hide temporarily. If something important is accidentally hidden, there's an option to restore it using "Show hidden items." However, it's important to note that Distraction Control doesn't permanently block ads or dynamic pop-up elements, which will reappear upon refreshing the page. This functionality is part of the new updates rolling out with iOS 18 #techytuesday #warrenbuffett #apple #safari #ITMBusinessSchool #ESMeducation

Apple has paused the notification summaries feature for news updates in the iOS 18.3 beta, leaving users curious about the reasoning behind this change. Previously, the feature helped manage breaking news and updates efficiently, but its suspension raises questions about its future and impact on user experience. Discover why Apple is making this change: http://surl.li/fozkhl   #AppleUpdates #iOS18 #NotificationSummaries #TechNews

Did you know that Apple's pledge to give iMessage RCS support is already being seen in the wild? As of the beta release of iOS 18, folks are able to leverage RCS! Several months will go by before RCS begins to be seen widely, but how great would it be to have your clients ready for the transition to Rich Content on both Android and Apple in 2024 or early '25? Learn more about what we know about this ground shift in the industry INCLUDING that this will be the failover/fallback for iMessages. https://lnkd.in/gA4vDhd7

Pssst, we’ve got a virtual seat saved for you to watch Android Talks Productivity on September 30. Tune in to learn what makes Gen Z’s approach to #productivity so unique, and how #Android helps this new generation own the way they work→ https://lnkd.in/gqgerDdc

After a very long adoption cycle, modern, _interoperable_ mobile messaging is on the horizon. "#Apple will finally adopt #RCS in #iOS 18, effectively ending a yearslong fight for feature parity between #iMessage and #Android." https://lnkd.in/eav8FArg #Google #SMS #MMS

Android 16 is here! 🤖 The future of Android is now! 📱 Google has unveiled Android 16, packed with exciting new features and improved performance. Are you ready to dive into the latest Android experience? Let us know your thoughts! 👇 #Android16 #Android #Google #TechNews #NewPhone #MobileTech

Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers. https://lnkd.in/eaGKpC24

Google unveiled "Circle to Search" for Android! Now you can search from anywhere on your phone with gestures like circling, highlighting, scribbling, or tapping. #StartupStories #SS #TechNews #Android #Google #CircleToSearch