Eyeota, a Dun & Bradstreet company’s Post

In the evolving world of marketing and advertising, high-quality data is everything. With privacy regulations tightening and third-party cookies losing their significance, having access to high-quality audience data is more important than ever 🔑 Eyeota, a Dun & Bradstreet company's latest blog breaks down what audience data really is and how marketers can leverage it for successful omnichannel marketing strategies. 🔍 In this post, you can: 📊 Understand what audience data is and how it can fuel your marketing efforts 📱 Learn how Eyeota builds over 60,000 audience profiles to empower marketers to reach their target audience 📈 Discover how to activate audience data for real-time, actionable insights Read the blog to learn more: 👉 https://bit.ly/3Yjuoty

🎁 It’s the most wonderful time of the year for brands to connect with their target audiences! With holiday retail sales expected to reach up to $1.59 trillion and e-commerce sales growing by 9%, the time is NOW to leverage data-driven strategies for your holiday marketing. In Eyeota, a Dun & Bradstreet company's latest blog, our Senior Global Marketing Analyst, Rían Kavanagh highlights how targeted audience segments can help your brand deliver timely, personalized content that resonates with key holiday shoppers, and outlines the 5 Ways Brands Can Make Merry with Holiday Audiences This Year. Connect with audiences such as: 🎁  Gift Shoppers 🧸  Toy Shoppers 🍳 Holiday Chefs 🏡  Decorators ⛸️ Holiday Activity Lovers Swipe through the slides, and click below to read more and access our How to Target Holiday Audiences Guide 👇 https://lnkd.in/eTK8RmAp

🚀 Maximize Your Marketing Potential with Dun & Bradstreet B2C Audiences! Looking to enhance your data-driven marketing and reach high-intent consumers? Our Dun & Bradstreet B2C Audiences are designed to help you do just that! Powered by unique affinity-verified behaviors, precise demographics, social engagement, and AI predictive insights, these segments enable seamless data enrichment and personalized targeting across any media channel. Explore our wide range of audience segments, including: 🎯 B2C Precision Demo Audiences 🤖 B2C AI Prediction Audiences ✅ B2C Affinity Verified Audiences 🤝 B2C Custom Audiences* Download the guide now to discover how these audiences can elevate your marketing strategy! 👇 https://bit.ly/3By4hWR

Eyeota, a Dun & Bradstreet company's NEW How to Target Holiday Audiences Guide is now available! 🎄 With e-commerce sales will grow between 7% to 9% year-over-year, totaling between $289 billion to $294 billion this holiday season, there has been no better time to power your advertising campaigns with holiday audiences from the best in class data brands & partners. Activate our audience segments on all major demand-side and supply-side platforms to identify, reach, and engage your best target customers on audio, connected TV, display, digital out-of-home, mobile, and social channels. Reach audiences such as: 🎉 Holiday Celebrators 🎁 Gift Shoppers 🧸 Toy Shoppers 🧑🍳 Holiday Cooking and Food Audiences 🎄 Decorators 🍎 Holiday Activities 📺 Home Entertainers 🧑🧑🧒🧒 Families with Children And many more! Get your copy of the guide now 👇 https://bit.ly/4duR4eX

🗳️ Discover the Secrets to Political Audience Targeting! In 2024, political ad spend is expected to rise by 30% from the last presidential election, driven by the shift to digital channels. Is your campaign ready to tap into the power of data? 📊 Swipe through our carousel to explore 6 key strategies for using privacy-safe audience data to power your political campaigns. Learn how to effectively reach your voters across all digital channels. Download the full Eyeota How to Target Political Audiences Guide for more strategies and audience profiles below 👇 https://lnkd.in/edHTFbgC

Unlock the Power of Data Enrichment with Eyeota, a Dun & Bradstreet company 📊 In today’s fast-paced digital world, having the right data at your fingertips is crucial 🔑 Our latest blog, "Data Enrichment 101: What is Data Enrichment?" author Josh Raia explores how data enrichment can amplify your marketing strategies, enhance customer profiles, and drive impactful results 🚀 Curious to learn more? Swipe through our carousel to get a sneak peek or dive straight into the full blog for a deeper understanding of how data enrichment can transform your approach to audience targeting 👇 https://lnkd.in/edmmnw4c

🎄 The holiday season is just around the corner, and with retail sales predicted to reach up to $1.59 trillion, it’s one of the most crucial times for brands to make meaningful connections with their audiences. Whether it’s gift shoppers, toy lovers, or holiday decorators, understanding how to target the right consumer segments can be the difference between success and missed opportunities. In our latest blog, Eyeota, a Dun & Bradstreet company's Senior Global Marketing Analyst, Rían Kavanagh shares actionable strategies to engage your best holiday shoppers. From audience insights on gift givers to toy buyers, holiday chefs, and entertainment seekers, we cover it all 🎁 Ready to make the most of the season? Explore Eyeota’s "How to Target: Holiday Audiences Guide" to learn how to leverage high-quality, addressable audience segments and boost your holiday campaigns. Read the blog now 👇 https://hubs.li/Q02RsQqV0

Looking for the latest insights into data-driven audience solutions? Eyeota, a Dun & Bradstreet company's Eye on the Industry blog is your new go-to hub for insights from industry experts and educational resources to help inform your marketing strategy. Here's what you can explore: 📊 Stay informed with our latest blogs on topics like data enrichment, omnichannel targeting, and more! 📚 Gain actionable insights from our latest audience targeting guides and eBooks 🔍 Explore the trends shaping the advertising landscape Dive in today 👇 https://hubs.li/Q02Rf7N60

🚨 The 2024 holiday shopping season is nearly here! In the U.S. alone, spending is projected to hit an incredible $1.3 trillion, with Black Friday and Cyber Monday set to be massive retail moments. To help you tap into the right audiences, our Data Desk Manager, Ariana Moreno shares Eyeota, a Dun & Bradstreet company's 4 key strategies for connecting with Black Friday & Cyber Monday shoppers. Swipe through the carousel to discover: 🛍️ How to reach Black Friday & Cyber Monday Shoppers 🎁 The profiles of Gift Givers 📲 Tactics for targeting Online Shoppers 💳 Ways to engage In-Person Shoppers 🏝️ Insights on Holiday Travelers Check out the visuals and learn how you can leverage our How to Target: Black Friday & Cyber Monday Audiences Guide to elevate your holiday campaigns 👇 https://lnkd.in/eJAYQ74v