Pickle flavour ketchup... This latest launch with Heinz has certainly been controversial with the teams at Good Sense Research and Food Innovation Solutions 🥒 Heinz have been on top of some of the biggest social media trends in the past few years, including pasta sauces inspired by Gigi Hadid's viral vodka pasta recipe 🍅 Our latest blog digs into this latest eye-catching launch and how Heinz have captured these trends through NPD 💡 Check out our blog here: https://lnkd.in/eSihutxH #npd #innovation #insights #marketresearch #food #foodandbeverage #foodtrends