F1 Miami Grand Prix’s Post

Name: F1 Miami Grand Prix on LinkedIn: #miamigp
Uploaded: 2024-06-07T15:22:57.513Z
Channel: F1 Miami Grand Prix
Description: "We have partners who ride with us" Our President, Tyler Epp, talks about the importance of partner relationships and what they mean to us. #MiamiGP x J.P. Morgan & J.P. Morgan Private Bank

F1 Miami Grand Prix

21,785 followers

3mo Edited

"We have partners who ride with us" Our President, Tyler Epp, talks about the importance of partner relationships and what they mean to us. #MiamiGP x J.P. Morgan & J.P. Morgan Private Bank

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Transcript

The first job I had in motorsport was working for Chip Ganassi. It's been very interesting watching because I've been in and out of motorsport over the last decade, but it's something I always come back to. It's a definite passion point for me. Stephen Ross and Tom Garfinkel invested in this sport from the beginning and the vision was always really very crystal clear. It was we were going to bring a great world class racing circuit to South Florida and we are going to provide a place for the best teams and drivers in the world to compete. And the 2nd is to create this amazing experience for everybody. Whether that be the highest end luxury client that we have coming in, or whether it's the diehard motorsport fan, or whether it's somebody who just loves big events and wants to feel the culture of Miami, there are things that our partners bring to us. They enhance the experience for the fan. The right partners for us are the ones that understand our mission and understand the core consumer. We can focus together on what makes that experience really come alive. USF One Market is an opportunity to grow, building the actual fan base and giving people a sticky way to stay in touch with the sport. There's also the commercial side of the business. Our commercial business is just different here. We have brands that invest heavily. We have partners who ride with us. We have broadcast partners who invest in what we're trying to do. And it's not the same all over the world. So we have a unique opportunity in this country. How do we apply some of the things that have been really well done in the American, United States sports ecosystem and apply that to an incredible international sport that has the ability to do something different than anybody else has done. So in terms of the investment that it's unique because each market is authentic. We are allowed here to be Miami, and when you go to Hungary, they are encouraged and allowed to be hungry and Singapore and Melbourne and these amazing beautiful places and markets that are all unique unto themselves, right? And they all have a unique fan base for the partner who is investing. They're getting global reach to that segment, to that demographic breakdown. In terms of Miami, thinking about capitalizing on the global fandom, we're very uniquely advantageous because we're Miami. We are kind of that melting pot. We get an opportunity to be the example of the international mix that. This one can be it gives that partner or the opportunity to invest with us in a way that gives them the global reach. The growth of one has been obvious. The sky is the limit for the sport. It's up to us to understand what this new fan base wants. Let's think of it like an investment and let's track the data. Let's figure out what our fan base wants and let's make sure that we're delivering, that they will come back to us and they'll continue invest back with us.

Herbert E. Coleman I

Partner at R&H Seed LLC Miami

3mo

Wow Tyler my friend Well Done I can say personally that you are a good person and we are proud to be a part of History.

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Tori Souktakith

Knowles Corp Sisonic Division 1k Clean Room R&D Prototype ASSY_Tech III

3mo

Wish there were GP in Chicago !

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F1 Miami Grand Prix’s Post

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