Fabio Sverzelati’s Post

Im a salesperson you even might call me a "telemarketer" like my friend Ryan Reisert since I use the phone to market goods and services But I am also: • 𝗮 𝗵𝘂𝘀𝗯𝗮𝗻𝗱 • 𝗮 𝗳𝗮𝘁𝗵𝗲𝗿 • 𝗮 𝗯𝗿𝗼𝘁𝗵𝗲𝗿 • 𝗛𝗨𝗠𝗔𝗡 I will repeat the last one for effect..... 𝗛𝗨𝗠𝗔𝗡! I have feelings I am trying to do my job (regardless of whether or not its a job you would have for yourself) I am trying to put food on the table, Clothes on my childs back, toys in his closet JUST LIKE YOU! This job is not easy when people just immediately dismiss you as an annoying sales person, even before you tell them the nature of your call... Give a SalesPerson a break today! Know that you are making them feel just a tad better when you give them the 𝟮𝟳 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 they "aksed" for   h/t Gerry Hill 🚀 𝘗𝘚 - 𝘐 𝘬𝘯𝘰𝘸 𝘮𝘺 𝘢𝘤𝘤𝘦𝘯𝘵 𝘩𝘢𝘴 𝘨𝘰𝘵 𝘪𝘵𝘴 𝘪𝘥𝘪𝘰𝘴𝘺𝘯𝘤𝘳𝘢𝘤𝘪𝘦𝘴, 𝘣𝘶𝘵 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵𝘴 𝘧𝘶𝘯𝘯𝘺 𝘸𝘩𝘦𝘯 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘢𝘺 𝘈𝘬𝘴 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘢𝘴𝘬 #abh #livecoldcalls #chillycalls #sdrinsider #brand30 #salesdevelopment   #conversationconverters #coldcaller4L #outcomes #activations

"Your father could sell a ketchup popsicle to a woman in white gloves." - Tommy Boy I was on a sales call last week where the usual weather/sports/weekend activities icebreakers weren't used. Rather, it was kicked off by sharing our favorite movies. Mine? Tommy Boy (Chris Farley, David Spade, Rob Lowe). I have undoubtedly watched over 100 times. I still find it absolutely hysterical. After the call, it got me thinking. Upon deeper inspection (and after wiping away the tears from laughing so hard), this seemingly ridiculous, slapstick comedy actually has some meaningful business and sales lessons. 1. Internal Relationships are just as important as customer ones. - Nurture them both. Help your colleagues help you. 2. People buy you as much as the product/service. - Be confident, interested, honest, knowledgeable. 3. Don't assume you know what the customer cares about. - Talk Less. Ask questions. Focus on the customer. - The more someone talks in a convo, the better they feel about it. 4. Don't give up after the first no. - Pushback is human-nature. Adapt. Whether your title has "sales" in it or not, we're all salespeople to an extent! If Tommy Boy can sell 500K brake pads to the Auto Parts King, just imagine what YOU can accomplish!

Sales Happen Every Day! One year ago, my better half and my kids concocted a plan - to sell me on the idea of getting a dog. And they nailed it! 🐾 How did they do it? Simple. They tackled my objections head-on and filled me with the confidence that my worries were unfounded. 💰 Not a penny spent. 🚶♂️ Minimal walking duties. 🏡 No house full of dog hair. With polite persistence, they nudged me to reconsider my stance, reminding me of how wonderful life would be with a dog in the house. Then, one day, fate intervened. A post, 'conveniently' shared by my partner's mother, caught my eye, and the rest is history. We welcomed our furry friend into our home with open arms. This experience is a reminder that sales come in all shapes and sizes. Whether it's convincing someone to try a new product or persuading them to embrace a life-changing decision, effective selling is about understanding objections, instilling confidence, and maintaining persistence. 🎉 #messageme

Sales wisdom I learned at 16 that I still use today 🌿When I was 16, I was hired at a local shoe store. It was a mom and pop store with a unique niche. 🌿They specialized in name brand shoes for “hard to fit” clientele. Their clients were babies who needed sizing for supportive walking shoes, women with very narrow feet to those who have wide feet. 🔥🔥At 16, I outsold the owner and the manager to be the #1 salesperson month after month. Looking back, here’s why: 1. The niche was PERSONAL to me: 👉🏻I have very narrow feet. 👉🏻I understood the clients struggle with finding shoes that fit properly because I had experienced it first hand. 2. I BELIEVED in what I was doing because of my personal experience. 3. I PURCHASED a lot of their product. 👉🏻To get good at selling, make sure your niche is personal to you. 👉🏻A PERSONAL experience with the industry you are representing will be instrumental in your success. 👉🏻Your personal experience will heighten your passion around what you’re selling. 👉🏻Here’s the BIG question…. Do you purchase the products you represent? You have to be a great buyer before you can be great at selling. Are you ready to become a master at selling the products you love? Free Masterclass August 2nd - The ART of Selling. JOIN IN HERE: https://lnkd.in/g43syzzC

In sales, we’re trained to size people up. But let me tell you, that’s a recipe for missed opportunities. I’ve seen customers walk in looking like they just rolled out of bed, only to drop a cool 40 grand on a new car. And I’ve seen folks in tailored suits who couldn’t afford a used bicycle. You simply can’t judge a book by its cover. Every customer who walks through that door is a buyer; period. They’re there for a reason, and it’s not to get directions. They are buying – the only question is what product and from whom? Maybe they’re looking to upgrade their ride, maybe they’re facing a life change, or maybe they just want to treat themselves. Whatever the reason, they deserve our full attention and respect. Whenever I go to the store, I’m always a buyer. → Ditch the stereotypes. → Leave your assumptions at the door. → Treat every customer like they’re ready to buy today. They’re in the showroom. That’s all the proof you need that they’re qualified and that the time is right. It’s been 42 years and I still don’t know what the buyer looks like… to me, every customer is a buyer… That policy has served me well.

It's been a whirlwind week, so I wanted to share a little sales humor packed with a life lesson. Two shoe salesmen go to a remote island to break into new markets. After a few days, one salesperson calls the office and says: "I’m on the next flight. Can’t sell shoes here. Everyone goes barefoot." The other salesperson sends an email to the boss minutes later: "Get ready! The prospects are unlimited. Nobody wears shoes here!" I am the hopeless optimist that see possibilities where others are sniffing around for reasons to not have to work that hard. Sales IS hard. There's no getting around it. It's my observation that most (if not all) people who are paid in the top 5-10% bracket have roles that no one else can or no one else is willing to do. I would say Sales checks both boxes. But this joke is a simple reminder that when your competition sees a reason to hop the next plane - let them. And go provide a solution that earns you gratitude and loyalty from an audience that didn't know what they were missing out on. #fridayvibes #fridayfeeling #fridaymotivation #sales #humor

How I Became a Top-Performing Salesperson at Age 15: At 13, I worked fixing surfboards for ex-pro surfer Aloha Ric and took surf breaks. Ric's friend owned a high-end sunglass store on the Jersey Shore selling $100-$800 sunglasses. One day, with no staff, Ric asked me to manage the store - prevent theft and chat with customers. Unbeknownst to me, the owners watched as I conversed enjoyably with customers despite knowing little about sunglasses. Impressed, they offered me a job, stating I'd be their youngest hire since the 1970s. They'd train me to earn money on weekends and summers. I accepted, starting my sunglass sales career earning commissions. Owners provided extensive training, including tapes from a "Guru" who advised "making 100,000 friends" by building rapport and trust. I embraced this approach. Customers remembered me, returned yearly, placed special orders. By 15, I was the top salesperson, training new hires at 16. I worked my way up at the sunglass company and could have become an owner. Luckily I didn't take that path or I may have never moved to China. But I retained the core lesson I learned there - the importance of "making 100,000 friends." It's about building genuine connections with people interested in your industry. Those connections turn into lasting relationships, driving natural, repeat business over time. It's not high-pressure sales tactics, it's about rapport and trust. I still use this "make friends" approach in my business today and teach it to my sales team. For me, it works very effectively to create enduring client relationships and steady, organic sales growth. Want more? • Follow Sam Boyd • Repost this post Talk soon, Sam

🎗Concluding my previous post, where I shared an instance of a successful sale of unsalable turquoise jewellery that had been sitting in stock for months and went out of stock when the prices were doubled. Wanna know how❓ 🛍The customers, largely affluent vacationers with limited knowledge about turquoise, were guided by a standard principle—a stereotype—that, “Expensive💰=Good👌🏼". 🎯In that case, price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales among the quality-hungry buyers. 🔄This automatic and stereotyped consumer behavior is a common aspect of human actions. It is often the most efficient form of behaving and in other cases it is simply necessary. Analyzing every detail of every person, event, or situation encountered on a daily basis is impractical, given the limitations of time, energy, and capacity. 👥Therefore, individuals frequently rely on stereotypes or rules of thumb to quickly categorize things based on key features and respond accordingly when specific trigger features are present. 🧠Marketers are well aware of the power of automatic influence and skillfully utilize it to achieve their objectives. They strategically leverage these psychological triggers to shape consumer behavior and achieve desired outcomes.

The best piece of sales advice you'll hear today. (From someone who sold $850k Worth of inventory.) Often, people come to me and ask, 'Rahul, - How should I sell?' - What should I say?' - Which sales tactic should I use?' But they're missing an important question: ↳Whom should I sell to? Before diving into selling anything, understand that selling is not about manipulation or deception. As a salesperson, your goal isn't to sell anything to anyone using tricks and tactics. Your job is to find the right person who genuinely wants what you're selling. For instance, if I'm selling a comb, I won't try selling it to a bald guy (even though I could). Instead, I would sell it to a lady with long hair. So, before you learn how to sell, understand whom to sell to. P.S. What is the best thing you have ever brought? #sales #salestips