Factor Eleven’s Post

+++ RETAIL MEDIA LANDSCAPE RELEASED +++ It's finally here: the Bundesverband Digitale Wirtschaft (BVDW) e.V. Market Landscape Retail Media! The overview of the Retail Media ecosystem is intended to provide orientation and security for all market participants in Germany.   Together with the Landscape, the individual categories in the Retail Media sector were defined in order to gain a common understanding of the complex market. As one of the leading AdTech providers in this segment, focusing on In-Store Retail Media, One Tech Group GmbH could actively contribute to the development process and achieved this first important milestone thanks to the joint work of all members of the Retail Media Lab 🚀 You can find more information about the landscape, the category definitions and our work on the topic of retail media here: https://lnkd.in/gvYd_fCT

Guten tag Deutschland #RetailMedia! The German Federal Association of the Digital Economy (BVDW e.V.) has published the first comprehensive market landscape for the retail media ecosystem in Germany. It's the the first work from the Retail Media Ecosystem focus group, led by Dennis Götze, co-founder of Marketing of Moments GmbH, and Irina Schmitz, senior program manager at BVDW. The work is a result of collaborating across 100 companies from all parts of the value chain - from retailers and advertisers to technology providers and established publishers and agencies. Together with the landscape, the individual categories in the retail media sector were defined in order to gain a common understanding of the complex market. They include: retailers, retail media networks, network marketers, agencies and offsite publishers and marketers, adtech providers and data. These categories were also divided into further subcategories with a view to retail media. The aim is to update the landscape annually to reflect the dynamic changes in the market. The development is carried out in close coordination with numerous players in the focus group and other committees such as the RMC - the specialist group for retailers in the BVDW. #germany #deutschland #retail #media #agency #RMN #retailmedianetwork #ecommerce #shoppermarketing #trademarketing #CPG #FMCG #beverage #advertising IAB Europe IAB Amazon Breuninger flaschenpost SE Douglas Kaufland Deutschland REWE Group OTTO SportScheck knuspr.de SHOP APOTHEKE EUROPE Lidl in Germany Criteo CitrusAd PubMatic Pacvue Skai The Trade Desk Amazon Ads dmr Advertising MediaMarktSaturn OBI Group Holding Schwarz Media GmbH

It's pretty exciting to be at the forefront of the quickly changing retail media landscape and my biggest question would have been if I were still within the Shopper Marketing field would be, "Well, this is all neat and stuff, but how do we measure this?" My second question would be, "When am I ever supposed to have time to actually do my work and/or have time for life with all of this fragmented reporting coming at me?" If you feel like that today, talk to me!

Here's some interesting insights we put together on the retail media space and commercemedia. Check it out, and if you want to chat, I'm happy to connect! Get your copy here https://hubs.li/Q02TSRrM0 🛒 🛍️ #programmatic #retailmedia #commercemedia

Roll up, roll up! In a new paper, our Commerce Media Director Jasvinder Singh Bindra outlines the importance of #retailmedia for marketers. Get your copy here https://hubs.li/Q02TSRrM0 🛒 🛍️ After all, retail media is projected to reach $100 billion by 2027 in the U.S. alone, so advertisers must know how to manage these campaigns successfully. The paper outlines the difference between #retailmedia and #commercemedia, why the channel is experiencing growth, the differences in regional markets, and more. Are you considering or already launching retail media campaigns? Tell us more!

Why is #retailmedia so important for #marketers? 💡Read this new report from our team at M&C Saatchi Performance and find out ⬇️

There are many positive opportunities that retail media can unlock for brands, but alongside those opportunities come challenges. Let’s talk about one that almost every brand and retailer cites today: lack of standardization. Nielsen just announced the deprecation of its stand-alone panel-based TV ratings system, ending a multi-decade measurement methodology that the entire television industry used to rely on. While Nielsen’s methodology was far from perfect, there was an understanding that buyers could purchase a certain amount of guaranteed demo impressions from television networks, and both the advertiser and the network would use Nielsen as the ‘source of truth’ to report on the impressions delivered with every :15 or :30 spot. Keep in mind that in television’s heyday, there were ~100 networks being sold with many of those networks bundled together based on the parent company. Those days seem quaint now. There are over 200 retail media networks in the US alone, and every one of them operates as its own walled garden. Ad placements, sizes, bidding auctions, inventory and platforms vary. Measurement methodology is often unknown or not fully understood. In January 2024, the IAB shared standardization guidelines for the RMN industry to adhere to, but there is no way to enforce those guidelines. And since consumer data is what the retail media networks are essentially selling, the retailers are not inclined to share that data with others, much less with their competitors. Where does that leave us? Let’s stop talking about the lack of standardization and start to have productive (and potentially uncomfortable) conversations. Let’s help each other and figure out a path forward for standardization in the industry. If we want to get to the answers that we’re all looking for, we need to align on something. If we were collectively smart enough to rocket Neil Armstrong nearly 240,000 miles into outer space and walk on the moon, this problem seems more than solvable. Who’s with us? #Standardization #RMN #RetailMedia

Standardisation in Retail Media: How far have we come? 🤔 Fragmentation is still a major challenge for in-store Retail Media. On 30th October, during our Great Debate on Retail Media we’re bringing together industry leaders to address this directly—Claude S., Larisa Dumitru, and others will discuss the progress in harmonising retail media networks across Europe. Want to understand the path to true transparency and consistency in Retail Media? Gain insights from the experts navigating this journey and find out what’s next on the road to standardisation: https://lnkd.in/ebuMUMVS

We're thrilled to announce that we’ll be Platinum Sponsors at the upcoming Retail Media 3.0 event! This conference is all about the future of retail media, exploring how retailers are innovating their media networks, digitising stores, expanding into offsite and audience-based solutions, and partnering with non-endemic brands to capture more media spend. Excitingly, our very own Ben Foulkes will be speaking on a panel, “Measuring What Matters,” alongside experts from leading RMNs, advertisers, and solution providers. Together, they'll discuss key questions like: -Who should measure retail media – the RMN or the advertiser? -What are the best metrics, and how do they vary by channel? -How does retailer-owned data stack up against other media sources? This is a must-attend for anyone in the retail media space – whether you're a retailer, brand advertiser, media agency, or tech partner. Join us for a deep dive into the challenges and opportunities shaping the future of retail media! #RetailMedia #Innovation #RMN #RetailTransformation