Faerslog’s Post

Wow!! Tell us what you think of these throws! Better yet, post a quick video of your throw below!

Go through it

Attempting the World Record: Smashing Bottles on My Head! Watch as I attempt to break the world record for the most bottles smashed on my head! Join me on this adrenaline-filled journey as I push myself to the limit. Can I beat the record, or will I fall short? Find out now! #WorldRecordAttempt #BottleSmashingChallenge #AdrenalineRush #ExtremeChallenge #RecordBreaking #PushingTheLimits #DaringFeats #ThrillingStunts #HeadSmashing #UnbelievableAchievement

Attempting the World Record: Smashing Bottles on My Head! Watch as I attempt to break the world record for the most bottles smashed on my head! Join me on this adrenaline-filled journey as I push myself to the limit. Can I beat the record, or will I fall short? Find out now! #WorldRecordAttempt #BottleSmashingChallenge #AdrenalineRush #ExtremeChallenge #RecordBreaking #PushingTheLimits #DaringFeats #ThrillingStunts #HeadSmashing #UnbelievableAchievement

Before and After ▶️ Watch this reel https://lnkd.in/e8Ftm5TT

Elmo checking on people is the most wholesome thing I've seen in a while. https://lnkd.in/ginqRAsh Growing up seeing Sesame Street and now having introduced Elmo and friends to my son - made me realize how much brand authenticity matters. If the same line were delivered by someone else, I am certain it wouldn't have the same impact (18k replies, 57 reposts, 147k likes, 18k bookmarks). So what can we learn from this? In marketing, we spend too much time trying to come up with clever things to say and rarely pay attention to whether or not it's aligned with our brand personality. It is also very easy to get swayed when haters and trolls attack. In Elmo's case, Dr. Jordan Peterson openly said, "He's a cringing little milksop of a puppet." But despite such criticisms, Elmo is still the same high energy, ultra-positive, and loving character I've known and loved - which gives me a sense of joy that through Elmo, my son is forming a childhood memory similar to mine. As a marketer, if you're struggling to achieve the results you want, take this as a sign to re-evaluate if this could be because you lack a genuine connection with your audience. If the answer is yes, decide which of these you need to update and realign: your branding or your marketing comms. Happy Friday and remember Elmo loves you! #branding #brandpersonality #marketingcommunications #creativecontent #Stepworks

well-written

Great video Laura...thank you. As Laura says, Lux is a great measure to quantify and compare different products as a first step. It is an indication of the overall optical system efficacy and from a design point of view, the goal is to achieve 10,000 lux at a good and 'reasonable' distance, say 100 to 250 mm. Products that do not achieve this kind of performance would offer much lower SAD benefits. This is often the case with products which are not marketed as a 'Class IIa medical device'. The second important point to consider is the amount of blue light which is emitted from the source. Many large and powerful SAD lights will have more traditional light sources such as tubes or incandescent light bulbs, which naturally emit a significant amount of blue light. A snazzy and modern SAD lamps, which are thin like a tablet and advertised as low power, are generally based around LED technology, and this is where some problems with efficacy can occur. A white LED is a blue LED with a phosphor ceramic slab stuck on top of it to give us a white light. The thicker the slab the more 'warmer' the colour of the white light appears, and less blue light comes through...this equals less efficacy when it comes to therapeutic benefits. A 'cooler' looking white light, although perhaps not as pleasant to look at, will be more efficient (at the same lux value). It is important to have confidence that what you use for your therapy is going to give you the right dose of blue light. Another nerdy but important point to be aware of is that every light source will deteriorate over time! The greatest enemy of any light source is the temperature...particularly the case with LEDs. Poorly designed LED based products that don't have adequate heatsinking (cooling) for LEDs, will see their optical performance reduce considerably in the early life, and then gradually diminish any positive, therapeutic effects in the medium to long term. Eventually, the individual LEDs within the product will start to fail completely; change colour due to delamination or turn off. The moral of this (long) story is to be careful when making your choice, as a lot of SAD sufferers will purchase the light source and convince themselves that it does not work for them. In the majority of these cases, this may be due to some of the reasons I explained above. Lumie has a fantastically capable R&D team that takes great care about product efficacy and user safety. I loved working with them and I use my Lumie light daily, which has been life changing for me. Get in touch if you want to know more.

Sometimes roses arrive late. What to do when they do. This video has some tips https://lnkd.in/d23rvp3h

💙💙 I love this new brand campaign and here's why: Brooks Running's new global campaign is a beautiful representation of listening to changing consumer beliefs. Their new brand platform, "Let's Run There", was created after surveying new generations (another reason why market research is so important). They found new generations believe "the role of running shifts depending on what they’re seeking, whether that be a moment to clear their head, progress towards a goal or time to connect with friends." Their new campaign still has a distinct focus on running, but what makes it special is how it "𝗶𝗻𝘃𝗶𝘁𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗼𝗿 “𝗧𝗵𝗲𝗿𝗲,” 𝗶𝗻 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝘁𝗮𝗸𝗲𝘀 – 𝗮 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲, 𝗮 𝗳𝗿𝗲𝘀𝗵 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲, 𝗼𝗿 𝗮 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 – communicating the uniqueness of individual possibilities and purpose through movement." What I particularly love is the use of Jeremy Renner as their spokesperson for this campaign. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘺 𝘩𝘦'𝘴 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘧𝘪𝘵: • His “there” was special - fully recovered after his accident. • The journey was uniquely his - like everyone. • He's a warrior - and an inspiration to many. I can't think of a better person to tell this story with Brooks. Now check out the video! And don't discount the importance of marketing research. 😁💡 𝘘𝘶𝘰𝘵𝘦𝘴 𝘧𝘳𝘰𝘮: 𝘉𝘳𝘰𝘰𝘬𝘴 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘭𝘢𝘶𝘯𝘤𝘩 𝘱𝘳𝘦𝘴𝘴 𝘳𝘦𝘭𝘦𝘢𝘴𝘦 https://lnkd.in/gN4CGhmW #LetsRunThere #MarketResearch