Fail Fast Studio’s Post

Anyone in my network open to these roles below, HMU! nick.saunders@digitaldownunder.net.au Background: Fintech client, large global campaign. 1) Digital Designer Level: Senior  Deliverables: Static OOH, static organic and paid social, EDMs, static banners, static web / app assets Software: Figma Key skills: The output themselves are not complex, but need someone who is on the ball, efficient and used to high volume production. Accustomed to working at pace and with feedback from lots of stakeholders. Dates: 30th Sept - 29th Nov (approx) 2) Motion Designer Level: Senior  Deliverables: Animated OOH / DOOH, animated organic and paid social Software: Figma (extracting masters), After Effects (motion rollout) Key skills: The output themselves are not complex, but need someone who is on the ball, efficient and used to high volume production. Accustomed to working at pace and with feedback from lots of stakeholders. Dates: 30th Sept - 29th Nov (approx) 3) Copywriter Level: Senior  Deliverables: Copywriting / localisation for above deliverables  Key skills: Knowledge of local market language (US, ANZ markets). Copy will be written for the UK but will need adapting for these markets.  Dates: 30th Sept - 29th Nov (approx - subject to change) #digitaldownunder

Dynamic Content Re(newed) Design! The need of the Hour for content professionals well explained!

Opportunity

Super dope second bullet point in this Lead Content Designer job posting from Klaviyo that just passed my way: "Ability to flex between UX writing, content strategy, or content design as needed, recognizing and applying which aspect will best align with the project timeline and scope." You've got to pick a title for the role, but you also want to acknowledge that content design isn't the only discipline of relevance for this work. 👨🏻🍳💋 Yes! Solid listing overall. Some highlights: - High compensation range (not sure where Lead is on their ladder but if it's not the top, $204k upper end for Lead is 🤤 and $136k for 5 years experience is also really great) - Relatively low advertised requirement for years of experience (obviously more will make you more competitive, but it casts a much wider and more inclusive net) - Succinct and readable (I regularly see worse job listings for similar roles that are 3x as long) - Very little of it strikes me as copypasta ... each line feels individually considered and written by a human person who works there - Mentions "comfort" with Figma, all the way at the end, without over-emphasizing it or making it intimidating My only very minor quibble might be "Flawless grammar and syntax". Flawless is a high bar, and I certainly don't meet it in my own work every time. But I'm conscious of that and know when to bring in copyeditors and/or how to set up a QA process to mitigate the risk. (Also you can just fix typos after launch and no one will have been injured, honestly not a big deal. 😆) #uxcjdb

WHY YOU NEED ANNOTATIONS IN UX Client: Hey copywriter I need some copy for this app I’m working on. [provides FIGMA with design and copy already implemented] You: Uhh… Sure happy to help, where do you need the copy? Or are you hoping to get edits and feedback for the whole app? Client: No we don’t have time for that Well you see I need some on the first one, the last one—well actually not the last one but the one, two, three, fourth from last. And then see the one that’s like in the middle? Client’s dev: ah yes that one is broken. We need to reconfigure the component and provide some instructions… Client: which one? Client’s dev: the uh… one two three four five sixth one from the middle. We need copy there too. Client: to the left or to the right? Client’s dev: the one with the dog. Client: you mean the raccoon? Client’s dev: no the one with the dog—one, two, three—oh it’s actually nine from the middle my mistake. Client: where? —- If this ever happens to you, humble copywriter, take a 1/2 hour or so to annotate it. And do charge your usual rate to do this, because it will save the company hundreds of hours going back and forth like that with the devs. If they refuse to use annotations, I would recommend… 1) Switching the entire project to hourly so that you can get paid to listen to that back and forth for as long as you can stomach it 2) Quitting #ux #copywriting

An excellent post and exploration by Patrick Stafford here, particularly this point, which I'm sharing for emphasis (see below). This has been very much on my mind lately. Visual and UX design has dominated leadership roles, and as a person with a journalism background who has moved into experience strategy, content strategy, and content design, that has puzzled me. In the magazine and newspaper world, I managed designers and writers. Likewise, UX leadership positions should embrace leaders who come from content backgrounds as well as traditional design backgrounds. Patrick's words, below: Principle 4: Content as general design leadership I believe Content Design 3.0 will see – and has already seen – more content leaders adopt generalized UX leadership positions. This isn’t just about achieving some form of “success” for the industry. I believe this shift will ultimately filter to junior and intermediate positions and raise expectations for quality. Proving impact is now table stakes. Product thinking and strategy will become a part of early content roles more than they have previously. Expectations at an “intermediate” level may now be more expected at a “junior” level. I expect more hiring managers will want to see portfolios that feature strategic thinking (and solving problems related to scaling identified in the first 3 principles), rather than just UI strings.

Many organizations hire content designers, content strategists, and UX writers for the team design goals, or for the organization hierarchy—and we often see the positions as *backend content strategist*, or *technical content manager*, or *UX Writer to write copy for the screens* (understandable that there is a need for such a role). The intent is to fill a gap for shipping. Why not to hire someone around: —the business value, or —the customer-centricity, or —the business critical use cases, or —the goal itself such as for onboarding, or customer retention, or growth? For example: If it is a marketplace, why not —'buyer journey content designer' and 'seller journey content designer' If it is a B2B SaaS, why not —'onboarding content strategist', or UX Writer for customer retention, or 'customer success content designer' I often think about it—the hiring models and the teams designing practices are outdated—we are too slow to respond to the changing times.

Hey Brand Copywriters (Senior Copywriters) — Brand Studio at Figma is looking for a collaborative, strategic, and creative copywriter to join their team! #PayItForward Compensation: $102K - $215K You may have seen their brand refresh and OOH campaign out in the world over the last week – if you're as excited as they are about this next chapter, apply directly 🖤 https://lnkd.in/gyEZr7tK They’d love to hear from you if you have: • 4+ years of experience working as a copywriter for brand and marketing • A portfolio of writing samples and examples of your work • Demonstrated excellence in both receiving and giving feedback • Demonstrated history working with ambiguous problems and a knack for paving a path forward • Experience successfully collaborating cross-functionally • The ability to work independently to explore concepts from beginning to end, while seeking healthy feedback loops with your ideas While it’s not required, it’s an added plus: • Design knowledge • Experience with Figma • Experience in SaaS environments —— 30 sec read Why I LOVE Figma I follow We Are Collins agency. Their solid case studies and wicked typography grabbed me immediately! Then I saw the work they did with Figma. My mind was blown 🤯 ! Questions started to spin in my head: How do you design for a brand that literally does everything we need? How do you make it dynamic? How many target audiences do you narrow it down to? They answered those questions, and more, beautifully: https://lnkd.in/gVXhMbvr Want to know how to be the best? Watch what the best are doing and aim higher. 🚀

I've just published a new medium post about creating a Content design system/UX writing style guide from scratch—and I couldn’t be more excited to share it with you! 📑 If you're a UX writer, content designer, or someone who's passionate about creating consistent and engaging content, this post is for you. I dive deep into the nuts and bolts of building a style guide from the ground up, from defining your brand's voice and tone to collaborating with cross-functional teams like marketing and customer support. Want to learn how to ensure your content is clear, consistent, and on-brand across all platforms? Check out the full post here! 👇 https://lnkd.in/eBBkE9xE I'd love to hear your thoughts and any tips from your experiences! Let’s chat in the comments! 😊 #ContentDesign #UXWriting #ContentStrategy #StyleGuide

“Seat at the table,” “Writing is designing,” and other phrases that have messed up my expectations of Content Design. My new article just went live on UX Collective and yes, I think it's worth a read if you follow me for, you know, for Content Design. *** Lately, I’ve found myself reflecting more on not just my career but how we — as practitioners and as a community — talk about Content Design and UX Writing. There still is a lot of frustration. There are lots of differing opinions, especially about how our jobs should ideally work. There is also a good foundational understanding of what Content Design is in most organizations these days, from governments to big tech. Yet, I feel like there is a disconnect between what many imagine themselves doing when they enter this career or even when trying to figure out the expectations of a new job, and the reality of the gig. While some still aspire to be seen as absolute equals to Product Designers, others are actively dialing back their involvement in design projects to work more with an agency mindset. I believe the opportunity to thrive is somewhere in the middle. Where’s the sweet spot? After many years as a Content Designer actively advocating for the work and building content design teams, I know there are limits to what we can do. While some exceptionally successful Content Designers and thought leaders want us to believe we can do anything, the reality is that in the vast majority of orgs, the actual day-to-day work we do is that of a supportive design function, one that is mainly driven by writing. The job is different from a designer’s job. And after years of fighting this fact, I’ve come to peace with it. Because there’s good news: Content Designers and UX writers can make great impact on the product with their skills. And that impact is greater when we’re doing the things that push design to the next level instead of trying to expand the scope of our roles. Plus, I’d also argue the job feels easier when we do things where our impact and craft complement each other. *** Read the whole article here: