Fail Fast Studio’s Post

Dynamic Content Re(newed) Design! The need of the Hour for content professionals well explained!

Opportunity

Anyone in my network open to these roles below, HMU! nick.saunders@digitaldownunder.net.au Background: Fintech client, large global campaign. 1) Digital Designer Level: Senior  Deliverables: Static OOH, static organic and paid social, EDMs, static banners, static web / app assets Software: Figma Key skills: The output themselves are not complex, but need someone who is on the ball, efficient and used to high volume production. Accustomed to working at pace and with feedback from lots of stakeholders. Dates: 30th Sept - 29th Nov (approx) 2) Motion Designer Level: Senior  Deliverables: Animated OOH / DOOH, animated organic and paid social Software: Figma (extracting masters), After Effects (motion rollout) Key skills: The output themselves are not complex, but need someone who is on the ball, efficient and used to high volume production. Accustomed to working at pace and with feedback from lots of stakeholders. Dates: 30th Sept - 29th Nov (approx) 3) Copywriter Level: Senior  Deliverables: Copywriting / localisation for above deliverables  Key skills: Knowledge of local market language (US, ANZ markets). Copy will be written for the UK but will need adapting for these markets.  Dates: 30th Sept - 29th Nov (approx - subject to change) #digitaldownunder

25 wishes for content designers: 🪄 Let’s have a great year! If I could flick a magic wand, here are 25 things I wish every content designer could enjoy in 2025. Keep fighting the fight. What would you add to this? *** • Edit access in Figma • Support from your manager • Support from senior leaders • Fewer meetings • More time to work • More actionable feedback • Less subjective feedback • Less ambiguous feedback • Respect for your personal boundaries • Respect for working arrangements that lead to your best results • More internal opportunities • More external opportunities • Less pressure to be something or someone else • An understanding that what you are in this moment is enough • A good salary • Great benefits • More opportunities for entry-level content designers • More mentorship opportunities for mid- and senior-level content designers • Constructive in-person time with teammates and cross-functional partners • Allies within your org • Sounding boards outside your org • Peace • Happiness • Grace • Bottomless cups of coffee #UXWriting #ContentDesign #ContentStrategy

An excellent post and exploration by Patrick Stafford here, particularly this point, which I'm sharing for emphasis (see below). This has been very much on my mind lately. Visual and UX design has dominated leadership roles, and as a person with a journalism background who has moved into experience strategy, content strategy, and content design, that has puzzled me. In the magazine and newspaper world, I managed designers and writers. Likewise, UX leadership positions should embrace leaders who come from content backgrounds as well as traditional design backgrounds. Patrick's words, below: Principle 4: Content as general design leadership I believe Content Design 3.0 will see – and has already seen – more content leaders adopt generalized UX leadership positions. This isn’t just about achieving some form of “success” for the industry. I believe this shift will ultimately filter to junior and intermediate positions and raise expectations for quality. Proving impact is now table stakes. Product thinking and strategy will become a part of early content roles more than they have previously. Expectations at an “intermediate” level may now be more expected at a “junior” level. I expect more hiring managers will want to see portfolios that feature strategic thinking (and solving problems related to scaling identified in the first 3 principles), rather than just UI strings.

I've just published a new medium post about creating a Content design system/UX writing style guide from scratch—and I couldn’t be more excited to share it with you! 📑 If you're a UX writer, content designer, or someone who's passionate about creating consistent and engaging content, this post is for you. I dive deep into the nuts and bolts of building a style guide from the ground up, from defining your brand's voice and tone to collaborating with cross-functional teams like marketing and customer support. Want to learn how to ensure your content is clear, consistent, and on-brand across all platforms? Check out the full post here! 👇 https://lnkd.in/eBBkE9xE I'd love to hear your thoughts and any tips from your experiences! Let’s chat in the comments! 😊 #ContentDesign #UXWriting #ContentStrategy #StyleGuide

When I was 27, I was living the dream. Each morning, I’d pedal along Amsterdam’s canals on my second-hand bike, heading to work as a copywriter for the User Experience (UX) teams at Booking{dot}com. It feels like a lifetime ago, I was such a baby! — but also like it happened yesterday. If “UX” sounds a bit techy or unfamiliar, don’t worry — It might sound complicated, but at its core, User Experience (UX) is really about a few simple things: 👉 Mapping out the steps your visitors take on your site. 👉 Organising content to guide them exactly where they need to go. 👉 Listening to what your audience wants — and delivering it. The wild part? Even 14 years later, most of the copywriting world still ignores these proven methods. Too many people still think copywriting is just clever words on a page. That being able to "write with personality" is the answer to a 6- or 7-figure business and early retirement. This shocks me. Because, according to a Forrester report, investing in UX can generate a staggering 9,900% ROI. (Yes, you read that right!) When I went freelance, I realised I could combine UX strategies (how people navigate online and what they’re thinking as they do it) with conversion copywriting techniques (how to attract dream clients and inspire them to buy or book) to write website copy for my clients that brought them more business on autopilot. And here’s what I discovered: Even knowing a little about UX can make writing or updating your website copy so much easier, faster — and pour more money directly into business your bank account. You don’t have to be a tech giant to create (and benefit from) an incredible user experience on your website. Over the next few weeks, I’m going to share some of the best UX copywriting tips and strategies to help you level up your website and connect with your dream clients. Stay tuned — big things are coming!

Content Design for Mobile vs. Desktop: Here's a Key Difference To Note💡 If you've ever been tasked with designing content for both mobile and desktop, you know it's like trying to cook two different meals with the same ingredients—they look similar, but the process and outcome are wildly different. The user experience across these platforms isn't just about shrinking or stretching the content. It’s about understanding how people use each device and designing for their behaviors. When you're writing for desktop, you've got a bit more breathing room—literally. The screen size allows for longer text, detailed information, and a more immersive experience. Users are usually in a focused environment, seated at a desk, ready to digest larger chunks of information. You can afford to give more context, throw in a sidenote, or even include a detailed form without overwhelming your user. But mobile? That’s a whole different ball game. It’s fast-paced, on-the-go, and often one-handed. Users aren't trying to read an essay; they're looking for quick, easy-to-skim content that gets straight to the point. Designing for mobile requires brevity. Your button labels need to be simpler, and every piece of content has to earn its spot on that small screen. You can't just shrink everything down—you must rethink how the user engages with the content. Think about this: have you ever tried filling out a long form on your phone? It’s painful! But if that same form appears on a desktop, it feels manageable. That’s why, when designing for mobile, we need to reduce friction, use autofill where possible, and cut out unnecessary steps. For instance—Google Search on mobile vs. desktop. On desktop, you’ve got extra features like sidebars and in-depth results. On mobile, it’s all about the essentials: clean, clear, and no distractions. On mobile, less is more. Stick to the essentials—short, scannable content with clear calls to action. Desktop users tend to be more focused, using their full attention to explore, read, and interact. But with mobile, you’re designing for a quick pit stop. People are multitasking, they’re in a hurry, and they need clarity with zero fuss. The key takeaway? Context drives design and content. Whether your users are swiping on their phones or clicking on a desktop, the design and content must match their behavior. You have to think beyond the screen size and focus on the user's needs at that moment. Phew! Let me know if you think this helps! #Contentdesign #uxwriter #contentdesigntips #uxwritingtips #uxwriting

Hey Brand Copywriters (Senior Copywriters) — Brand Studio at Figma is looking for a collaborative, strategic, and creative copywriter to join their team! #PayItForward Compensation: $102K - $215K You may have seen their brand refresh and OOH campaign out in the world over the last week – if you're as excited as they are about this next chapter, apply directly 🖤 https://lnkd.in/gyEZr7tK They’d love to hear from you if you have: • 4+ years of experience working as a copywriter for brand and marketing • A portfolio of writing samples and examples of your work • Demonstrated excellence in both receiving and giving feedback • Demonstrated history working with ambiguous problems and a knack for paving a path forward • Experience successfully collaborating cross-functionally • The ability to work independently to explore concepts from beginning to end, while seeking healthy feedback loops with your ideas While it’s not required, it’s an added plus: • Design knowledge • Experience with Figma • Experience in SaaS environments —— 30 sec read Why I LOVE Figma I follow We Are Collins agency. Their solid case studies and wicked typography grabbed me immediately! Then I saw the work they did with Figma. My mind was blown 🤯 ! Questions started to spin in my head: How do you design for a brand that literally does everything we need? How do you make it dynamic? How many target audiences do you narrow it down to? They answered those questions, and more, beautifully: https://lnkd.in/gVXhMbvr Want to know how to be the best? Watch what the best are doing and aim higher. 🚀

Excellent insights here. Evolving to remain useful is important.