Fair Collective’s Post

For many " NONPROFIT ORGANISATIONS ", digital marketing remains uncharted territory. Yet, in the face of future challenges, embracing digital marketing has become crucial. 🌟 Here's why it's a game-changer for charitable organizations: 🌍 Reach a limitless, worldwide audience. 🌐 Broaden organization's donor base. 💧 Secure ongoing donations for lasting impact. 💸 Save on traditional marketing costs like travel and print materials. 📲 Engage the new generation of technology-aware donors. 🌈 Digital Marketing - a gateway to achieving goals, overcoming challenges and reaching new heights🚀💙 . . . . . #CREATBIZ #DIGITALMARKETING #NonprofitInnovation #DigitalStrategy #DigitalTransformation

How do I increase growth across my fundraising event? How do I take growth to the next level? These are some of the questions I get asked when speaking with charities. If this sounds familiar, this post is for you. 👍 I’ve lost count of the amount of times I’ve shared this site during these conversations. I bloody love this site! Burnett Foundation Aotearoa with Mix Digital delivered an outstanding campaign which saw all-around growth, and proved that with the right technology partner, Funraisin, the sky's the limit 🤯 Sweat with Pride achieved YOY event growth by rethinking user experiences to drive fundraising behaviour 💙 📈 22% increase in Activation Rate 💰 37% increase in Average Gift 👩🎤 41% increase in Self Donations How did they do it? By doing the basics brilliantly, along with adding a little magic 💫 To learn more, read the full case study and discover how you can revolutionise your fundraising. https://lnkd.in/gQ4F5hSP

🚀 Why Charities Should Invest in Digital Tools 💡 Despite tighter budgets, investing in digital can: 1. Reduce operating costs 2. Improve user experience 3. Drive innovation 4. Outperform competitors Charities can benefit from digital investments just like businesses. Digital is becoming increasingly prevalent. Investing in the right digital tools today can prevent your charity from becoming irrelevant tomorrow. Build a resilient charity ready for future challenges - Let's drive growth and innovation together! Read the full article here: https://bit.ly/3wXOfnq . #NonprofitTech #CharityGrowth #Innovation #CharityFuture

Yesterday I facilitated a kick-ass group of charity consultants as we took the next step in tackling the question: 'What is getting in the way of the charity sector fully embracing digital transformation?". We spent the day honing our focus. We: ✍ Created ‘How Might We’ statements from insights gathered from allllll the interviews we’ve conducted with charity consultants and staff. 📈 Prioritised the statements in terms of ease of testing and potential impact. 🔧 Identified which of the high impact and easier to test statements were the likely key levers of change. ⭐ Voted on the statements that we as a group felt uniquely positioned to tackle. Keep your eyes peeled for a full write-up from Carmen Barlow, MSc IM. Catch up with what we’ve done so far via the links in the comments. Let us know if you'd like to get involved! Thank you Brani Milosevic for organising us once again, Louise Barton for hosting us. Nick Scott, Michael Wilkinson and Berry Cochrane for joining remotely. Julius Honnor for teaching me a thing or two about Miro. Neil Gunn, too. Gareth Ellis-Thomas Gemma Hampson Hayley Baker and Julie Wilson-Dodd - see you next time! Image description: Online whiteboard covered in yellow and green post-its. Cursors are moving around the board. #charityleadership #digitalcharities #digitaltransformation

Wondering how to make the most of your Gifts in Wills program utilising IAC Week as a campaign driver?   Join us for the Show & Tell event - a firm favourite on the IAC calendar. This is your chance to look back at the successes of IAC Week 2024 and ask the big questions: - How can your charity better engage legacy audiences next year? - What innovative strategies can you use to amplify impact and generate leads? - Curious about the digital and PR tactics that led to this year's standout engagement? - What do the metrics tell us to unearth trends in donor connections and outcomes? Get the inside scoop as WE Communications Australia unveil their digital and PR campaign strategies that captivated audiences. Plus, hear from other Include a Charity members and Gathered Here who will be sharing insights from their own campaigns. We’ll also recap the Roadshow and cover exciting new developments. Also, bring your day-to-day questions, ideas, and any challenges you’re facing, and let’s brainstorm solutions together!   📅 This is a free event, open to all—don’t miss the opportunity to learn, share, and strategise for an even more impactful IAC Week!   Register here: https://lnkd.in/gEmern6c #IACShowAndTell #CharitySuccess #IACWeek2024 #DigitalCampaigns #FundraisingInsights #CharityCommunity #PublicEngagement #ImpactfulFundraising #GiftInWills #CharityNetworking Jess Avery Sandra Rosano Adam Herodotus Fundraising Institute Australia

Optimy is the most configurable, customer-focused and cost-efficient solution designed to empower organizations to streamline their grant, sponsorship, volunteering, donation and maximize their social impact. Are you tired of navigating complex spreadsheets, endless email threads, and outdated processes? Say goodbye to inefficiency and hello to Optimy! 💪 Request a demo today and see how Optimy can empower your organization to create lasting social impact! #AmplifyYourImpact #CSR #SocialImpact

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐞𝐚𝐧 𝐭𝐨 𝐛𝐞 𝐚 “𝐃𝐢𝐠𝐢𝐭𝐚𝐥-𝐅𝐢𝐫𝐬𝐭 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧?” It’s a term you probably hear us use a lot. And to be quite honest, it’s something we are always working to define. In our work at NextAfter, we're constantly working with organizations to optimize digital fundraising efforts on donation pages, emails, social channels, and more. And we’ve noticed a trend with organizations that we work with who put a heavy focus on their digital efforts... They’re not just bolting on digital components to their direct mail program. Instead, they think about digital 𝐚𝐬 𝐭𝐡𝐞 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. They’re reorienting their tools, systems, strategies, and people in order to utilize digital to empower and increase the effectiveness of all channels. And how are these organizations faring? They’re 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝟏𝟐.𝟕% 𝐟𝐚𝐬𝐭𝐞𝐫 than the average nonprofit. #Fundraising #OnlineFundraising #NonProfit #NextAfter

💡 Why Talking About Impact is Essential for Charities — and How to Do It Right! For charities, 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭 is more than just a report; it’s the heartbeat of 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐫𝐮𝐬𝐭, 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲, 𝐚𝐧𝐝 𝐝𝐞𝐞𝐩𝐞𝐫 𝐝𝐨𝐧𝐨𝐫 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬. 🌟 But how can charities effectively communicate the difference they’re making? Here are a 𝐟𝐞𝐰 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐰𝐚𝐲𝐬: 1️⃣ 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Share stories of real people whose lives have changed because of your work. A personal narrative makes the impact relatable and memorable. 2️⃣ 𝐈𝐦𝐩𝐚𝐜𝐭 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: Use clear, easy-to-understand statistics and infographics. Numbers like “X meals served” or “X children educated” can help supporters visualise the scale of your impact. 3️⃣ 𝐃𝐨𝐧𝐨𝐫-𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: Provide personalised updates on how individual contributions are making a difference. Showing donors where their money goes builds a deeper connection. 4️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Use social platforms to show short, impactful updates in real time, whether through videos, photos, or live streams from the field. 5️⃣ 𝐀𝐧𝐧𝐮𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭 𝐑𝐞𝐩𝐨𝐫𝐭𝐬: Go beyond the numbers and provide a well-designed, in-depth report highlighting stories, data, and future goals. Make it accessible to all stakeholders. By sharing your work's real and measurable effects, you bring supporters closer and turn them into 𝘭𝘪𝘧𝘦𝘭𝘰𝘯𝘨 𝘢𝘥𝘷𝘰𝘤𝘢𝘵𝘦𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘢𝘶𝘴𝘦. 🤝 #nonprofit #impact #charityCRM #fundraising #storytelling Image Credits: Freepik

In today's digital age, charities must reimagine their online presence. Despite spending an average of 1 hour and 56 minutes daily on social media, 30% of UK charities are cutting back on digital tools due to the cost-of-living crisis (Charity Digital Skills Report 2023). This is a critical mistake. Charities, like businesses, benefit from digital investments: 1. Reduce operating costs 2. Improve user and employee experience 3. Drive innovation and outperform competitors By focusing on digital investments, charities can build resilience and ensure continued support for their users. Let's harness the power of digital to create a stronger, more impactful charity sector. Read to full article to find out more: https://bit.ly/4bUeKZA . #CharityTech #DigitalCommunity #FutureProofing #NonProfitInnovation

🌟 Amplify Your Ministry's Impact with Effortless Fundraising! 🙏 As a ministry leader, your passion is to spread the message of hope, love, and transformation to your community and beyond. But the challenges of fundraising can often distract you from your core purpose, limiting your ability to make a lasting impact. That's where Paperless Transactions comes in - we're here to bring the donations, so you can focus on spreading the message! 💪 Our AI-powered fundraising solutions are designed to empower your ministry to reach its full potential, without the stress and complexity of traditional fundraising. With our fully managed services, you can: ✅ Engage a wider audience of potential donors ✅ Benefit from personalized, data-driven campaigns that inspire generosity ✅ Streamline your fundraising efforts with intelligent automation ✅ Gain valuable insights to optimize your strategies and maximize your impact By partnering with Paperless Transactions, you can trust that your fundraising is in expert hands, powered by the latest AI technology. We'll work tirelessly to bring the donations you need to fuel your mission, so you can dedicate your time and energy to spreading the message and transforming lives. 🔥 Ready to experience the power of effortless fundraising and amplify your ministry's impact like never before? Visit https://bit.ly/3xozsSz today and discover how our solutions can help you secure the resources you need to spread your message further and create lasting change in your community and the world. 🌍 #PaperlessTransactions #YouSpreadtheMessageWeBringtheDonations #AmplifyYourImpact #EmpowerYourMinistry #donations #fundraising #church #ministry