Faire’s Post

UVP in USP The fun part of being a stylist is the opportunity to venture out, observe and experience different settings. This 9 May, I am co-presenting Visual Proposition to share some of these urban/retail adventures covering 3Cs (Creativity, Commerciality, Customer-Centricity). That is what Unique Visual Proposition is all about in your USP. Find out how being updated with applied visual storytelling and useful trends can put you in the forefront. Otherwise, you may miss easy steps to enhance customer experience for a retail shop, service establishment, offices, training set-up and events. With visual case studies, you have various options to adapt to your business. Come to the webinar where we’ll share with you how to design immersive pop-up spaces, great for events and training rooms. Even spice up a mundane office space. Create memorable spaces that are social media worthy. You would want your themed narrative to resonate with your audience, wouldn’t you? And it is important to ensure alignment to your brand positioning, isn’t it? Past participants have gained much with industry tips to prompt buying. In my creative consultancy work, being present to help move things about saw increase in sales, even before I stepped out of the shops. Sign up for the webinar to learn how to leverage offline to online. Make the organic shots work for you over and above Gen AI. Be authentic. Check out this webinar for shoestring suggestions to manage within your budget. That's right, and also be able to pull it off with style. Here's a sneak peek to one of the shops visited, where it has been curated with many instagramable spaces, shop stocked with recycled apparels supporting sustainability in shopping. Are you excited? We are. Register for your seat. We would like to invite you to join us. If you know of anyone who can benefit from this, feel free to share this link. https://lnkd.in/gB7pixR6 See you at the webinar. #creativity #visualmerchandising #uniquesellingproposition #customercentric #socialmedia #spaces #instagram #

Not every visual refresh is a rebrand. Let me say it again, not every visual refresh is a rebrand. Last week, Walmart refreshed their brand, and immediately, it sparked (pun intended) some interesting conversations online. Some folks complained that nothing had changed, so why did they do it? While others lamented that Walmart didn't change enough. There was clearly confusion about what Walmart was up to. So let's clear some things up: What is a rebrand, and what is a refresh? ✨ Refresh • Updates and tweaks existing brand elements • Maintains core brand recognition • Makes subtle, strategic tweaks • Evolution, not revolution • Often involves modernizing typography, colours, or imagery • Typically focused on visual updates 🔄 Rebrand • Typically a complete overhaul • New brand positioning • Fundamental shift in strategy • Revolutionary change • Impacts every aspect of the business • May risk existing brand equity (for better or for worse) Think of it this way, a refresh is like updating your wardrobe while staying true to your style (folks will notice the new threads. A rebrand is like completely reinventing yourself. Sometimes, you just need a trim to keep looking your best.

Consistency in design isn't just about aesthetics—it's a powerful strategy for building brand recognition and trust. Our latest blog post explores how iconic brands like Apple, Nike, and Starbucks have leveraged consistent design to drive remarkable business success. Dive into the insights on how a unified visual identity can elevate a brand.

Another award win for the P&W team 💪🥈 In fact, this isn’t our first IVIA win, we’ve won Gold for Addo’s Little Lot, and Gold for our work on the Nevsky Sugar range too! Each new brand design project is a great challenge that pushes our creative boundaries and inspires fresh thinking. Our team love the opportunity to dive into a brand's identity and bring it to life in ways that resonate with both the client and their audience. Our creative process is designed to be collaborative and thorough. Every aspect of your brand is thoughtfully considered. Here’s an “in a nutshell” look at how we bring your vision to life: 1. Client Brief & Brand Discovery We start by getting to know your brand inside and out. Through in-depth discussions, we explore what your brand represents, your values, and what sets you apart. You know your brand best, and we’re here to absorb every insight. This step sets the foundation for a design that truly embodies your identity. 2. Competitor Analysis Next, we analyse your closest competitors. This helps us identify opportunities to make your brand stand out while ensuring it connects with your target audience. Our goal is to create a brand that’s unique and meaningful, something that leaves a lasting impression. 3. Design Exploration Once we’ve done our homework, the design work begins. Our team develops initial concepts for your logo, wordmarks, symbols, colour palettes, and supporting icons that align with your brand's story. Nothing is “off the shelf”, each element is crafted to reflect your identity. 4. Presenting Concepts We present 3-5 logo concepts, designed by different members of our team. With a range of experience levels, our team offers a broad spectrum of creative perspectives. And we always include a “wild card” option, our "Marmite" concept, a bold take that may surprise you and open up new possibilities you hadn’t considered. Each concept is accompanied by a mood board to give you insight into our thought process. 5. Feedback & Refinement After presenting the concepts, we discuss what you like and what you’d like to tweak. It’s rare that a concept is perfect right out of the gate, and that’s all part of the process. Typically, we go through one or two rounds of adjustments, ensuring the final design aligns perfectly with your vision. We can also animate your logo and create different versions for social media or monochrome needs, whatever it takes to make sure you’re 100% satisfied. 6. Delivering Final Files Once everything is approved, we provide you with a comprehensive package of all the files you need. We ensure you have everything you need to launch your brand with confidence. By following this process, we make sure your brand stands out in a crowded market while staying true to its core. It's more than just design, it's about bringing your vision to life in a way that resonates with your audience and creates a lasting impression. #logodesign #branding #branddesign #identitydesign #logo

Today's retail environments are being transformed through innovative environmental graphics, giving businesses a fresh way to enhance their brand identity and engage customers. By strategically using wall, window, and floor graphics, companies can create immersive experiences that attract attention and build lasting customer relationships. Experts emphasize the importance of understanding your audience and aligning your branding efforts to meet their expectations. Whether it's a bold entryway mural or subtle aisle markers, every piece contributes to the overall atmosphere and tells a part of your brand's story. Retailers are encouraged to think creatively and work closely with print service providers to ensure the visuals capture attention and effectively convey the brand’s message. This approach has proven to be a powerful tool in retail, making spaces more inviting and significantly influencing customer behavior and sales. Dive deeper into how these visual transformations reshape retail landscapes and enhance shopping experiences! 🛍️✨ Read more about transforming retail environments with graphics at Wide-format Impressions via the link below. #wideformatprinting #wideformat #printindustry #retailprinting #printnews

From Slogans to Stories: How Top Brands Use Design to Build Identity 🎨✨ In branding, design is more than aesthetics—it's a medium for storytelling. Here’s how iconic brands use design to communicate their core message and connect with audiences. Nike 🏃 "Just Do It" isn’t just a slogan; it’s a call to action. Nike’s bold, minimalist design reflects its message of persistence and achievement, with the iconic swoosh symbolizing speed and movement. Google 🌍 Known for innovation and accessibility, Google’s clean, user-centric designs make technology easy to use. From its simple homepage to intuitive app layouts, Google emphasizes seamless, accessible user experiences. McDonald’s 🍟 "I’m Lovin’ It" paired with the golden arches creates a welcoming atmosphere, reinforcing themes of family and togetherness, making McDonald’s branding universally recognizable. Coca-Cola 🥤 "Open Happiness" captures the essence of joy and togetherness. Coca-Cola’s red color and classic typography evoke warmth and shared pleasure in every experience. Starbucks ☕ With a mission to inspire and nurture the human spirit, Starbucks incorporates earthy tones and sustainable materials, resonating with socially conscious consumers and reinforcing its commitment to ethical practices. These brands show that design goes beyond aesthetics—it's about telling a story that resonates with consumers and aligns with core values, building lasting emotional connections. What story does your brand tell? Let’s bring it to life through design together! 💬 #BrandIdentity #DesignStorytelling #MarketingStrategy #BrandDesign #EmotionalBranding #DesignThinking

2025 is here, and it’s rewriting the rules of branding—brighter, bolder, and unapologetically digital. Looking back at the projects I worked on last year, one thing became crystal clear: brighter, more vibrant colors are taking over. Whether clients realize it or not, I think this shift is tied to the world we’re navigating—a digital age filled with doomscrolling, where standing out is everything. Bold colors demand attention. They cut through the noise, grab your eye, and stick with you. But it’s not just about aesthetics anymore—it’s about being digital-first. Logos and designs now have to shine on screens as much as they do in print. Every project I’ve worked on has been about creating something adaptable, whether it’s a dynamic gradient, a high-contrast palette, or a logo that scales perfectly across platforms. Functionality and flair now go hand in hand. And then there’s pink. It’s everywhere. It’s bold, it’s playful, and it’s breaking all the rules. I’ve even leaned into it for Studio 2four’s branding, making pink a bold statement for our identity. Pink isn’t just a color anymore—it’s a statement. It’s inclusive, progressive, and impossible to ignore. Take Walmart’s rebrand, for example. Their move toward brighter tones isn’t just about aesthetics; it’s about signaling that they’re ready for a digital-first, e-commerce world. It’s modern, approachable, and built to perform in the spaces where their audience is. Looking ahead, I can’t help but feel excited about where branding is going. It’s fearless, it’s vibrant, and it’s built for the future. Here’s to making 2025 a year of creativity that truly stands out. What trends are catching your eye this year? Let’s talk! 🌟 #Branding2025 #RebrandingJourney #DigitalDesign #Studio2Four #LogoTrends #BoldBranding #CreativeStrategy #DesignInnovation #PinkInBranding #ModernIdentity #GraphicDesignProfessionals #InclusivityInDesign #VisualStorytelling #DesignForDigital

Dive into the future of retail design with Equator Design's latest insights! In this illuminating article, "Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024", we dissect the cutting-edge trends shaping the retail landscape. From immersive experiences to sustainable solutions, Equator Design paints a vivid picture of what's in store for retail brands for the remainder of this year and beyond. Ready to stay ahead of the curve? Take five and read our latest blog... #RetailDesign #Innovation #FutureTrends #EquatorDesign #PackagingDesign #BrandDesign #PackDesign #Branding #Retail #Grocery #FMCG #StrategicBrandDesign #StrategicPackagingDesign #FMCG #CPG

In a sea of glass and white walls, how can you harness the attention of consumers? Get Bold! Neutral branding? Add texture. Minimalist style? Use intriguing surface materials. Loyal brand community? Offer an in store interactive experience. Don't know where to begin? Get in touch. Brands can leave lasting impressions by providing creative experiences that ignite imaginations and offer a step outside of mundane life. Here's what we know: 74% of consumers are more likely to engage with brands that offer unconventional store designs. (Forbes retail Insight 2023) 80% of consumers are more likely to share photos of retail store designs on social media if the store features eye-catching and unique aesthetics. (Brightpearl 2023) 67% of consumers expressed a strong desire for unique and distinctive store designs in the post-pandemic era, valuing experiences that stand out visually and offer a departure from the norm. (Harris Poll 2023) When designing your retail space, don’t miss the opportunity to imprint an emotional connection through immersive design and customer experience. Chat to our team. We build impactful retail.