Faire’s Post

Here’s how big brands like Nike, Starbucks, and McDonald's’s are using this powerful branding rule to capture their audience’s attention and make their messages stick - What is that powerful branding rule? “Rule of 3” - Using this rule can help create a strong brand identity! This rule says you should do everything for your brand in threes. 1. Make your slogan 3 words Big brands like The Coca-Cola Company, Nike, and KFC use three-word slogans. For example: ↪ Coca-Cola’s - Taste the Feeling  ↪ Nike's - Just Do It ↪ Mastercard’s - Your flexible friend ↪ McDonald’s - I’m lovin’ it ↪ KFC’s - Finger lickin’ good 2. Give 3 pricing options Make the middle option the most appealing - the decoy effect. What is a decoy effect? The decoy effect is a clever marketing trick that guides people to choose between 2 options by adding a third one. This extra option, called the "decoy," is priced in a way that makes one of the original options seem better. The decoy is not intended to sell, but to nudge consumers away from the other options. Established brands like IKEA, Starbucks, etc are using this clever decoy effect to massively boost their sales and revenue. 3. Use 3 colors in your logo Many famous brands like Flipkart, Amazon, McDonald's, and PepsiCo do this. Their logos have 3 colors. This is because our brains find patterns of three easy to remember. This rule is effective because our brains naturally prefer patterns, making it easier for us to process and retain information when presented in threes. When you use the “Rule of 3” consistently, people will remember your brand for a long time. They'll know your slogan, pricing, and logo colors. So use the “Rule of 3” in your branding: ➡ Make your slogan 3 words ➡ Offer 3 pricing levels ➡ Use 3 colors in your logo Your brand will be powerful and unforgettable. Are you using this rule of 3 to make your brand memorable? #brandingstrategy #marketingtips

🐮💛Curious about All Things Butter's marketing strategy? Uncover the impact of exclusive merch in cultivating a devoted community. Here's what Co-founder Toby Hoppy had to say about our collaboration: "When launching All Things Butter, core to our strategy has been to build brand equity, through UGC and word of mouth. Creating memorable merchandise has been a key way we’ve been able to do that. Custom T Shirts from Clothes2order were a big part of a successful launch that helped us sell over 100,000 blocks of butter in the first 9 weeks! For our merch to meet our goals, it had to be in line with our branding….. Stand out, disruptive and of the highest quality. We wanted t shirts our customers would love to wear and rave about, not end up in the back of wardrobes or even worse landfill. To achieve this, Clothes2order were able to help us find the perfect oversized t shirts, made sustainability and styled in line with the latest trends our target market would appreciate. We went for an oversized print to match the oversized tees, ensuring the design itself was standout. Only Clothes2order could achieve the quality of print we were looking for and turn it around in time to meet our tight deadlines for launches and marketing events. Thanks team C2O for helping make our launch a success and giving our customers merch to moo about!" Whether you're an established retail giant or a rising star in the industry, reach out to our team today to discover how custom branded clothing can help your business grow. #merchandise #retail #fmcg #partnership

🎨 Excited to share my latest blog: "Unveiling the Art of Crafting a Cohesive Brand Image Across Merchandise" 🚀 In the bustling world of marketing, where brands vie for attention, merchandise emerges as a heavyweight champion often underestimated. Branded mugs, T-shirts, and tote bags aren't just accessories; they're the unsung heroes of brand identity. Dive into my insights as I unravel the art of sculpting a cohesive brand image across merchandise. #MarketingStrategy #BrandIdentity #MerchandiseMarketing #BrandImageCrafting Read the full article here:

🔻🔻🔻 Latest Insights article!

At Think Plus Ink, we pride ourselves on our inventiveness and creativity in transforming brands. Our recent collaboration with The Real Good Food Co. is a testament to this... The Real Good Food Co. faced declining sale and outdated packaging that failed to resonate with today's consumers. They needed a comprehensive rebrand to revive their market presence and appeal. How can innovative design and strategic rebranding breathe new life into a product range and drive sales? We tackled these challenges head-on by updating The Real Good Food Co.’s product range and redesigned their brand and packaging as well as developing a new, eye-catching merchandising solution. The result? A refreshed brand identity that not only captures attention but also drives consumer engagement and increases orders. Benefits of Our Rebrand: 🚀 Increased orders and improved sales performance 🎨 Vibrant, modern packaging design 🛒 New, effective merchandising solutions 🌍 Alignment with current consumer trends Imagine what we could achieve for your brand. Whether it's a full rebrand or a strategic refresh, Think Plus Ink is here to elevate your business. Is it time for your brand to stand out? Let’s discuss how we can help you achieve remarkable results.

5 Unexpected merch ideas for your brand: For your next merchandise, don't just choose tees or mugs. Go with items that tell your story in surprising, unforgettable ways. Unexpected merch becomes a conversation starter, a shared experience, in your customers’ daily lives. Here are 5 examples: ↳ Picture sunglasses with arms made of cork, a sustainable twist sparking conversations and spreading brand love organically. ↳ Think cozy blankets woven with your brand message, warming hearts and homes alike. ↳ Picture interactive board games that bring your brand values to life, creating shared experiences and laughter. ↳ Imagine a customer using your custom-designed water bottle on their daily adventures, a constant reminder of your shared values. ↳ Think of them taking out your quirky socks during a night out, sparking conversations, and spreading brand love organically. This isn't just about looking cool or different. It's about building deeper connections. Tell your story in new ways, Connect with your customers on a deeper level, and build a truly unique brand community. After all, merch is more than just products – it's an experience. PS: What's the boldest merchandise idea you have ever seen? Let me know in the comments below. — Follow Inder Brar for daily insights on promotional branding. — #branding #merchandise #brandpromotion #promotion

7 reasons why custom merchandising is a powerful marketing tool for your brand: Designing merch for a brand isn't just about products; it's about breathing life into the ethos of your brand through #creativity and #design. In addition, merchandising is a dynamic field that combines elements of marketing, sales, and retail management to maximize product appeal and sales potential. Here are seven reasons why merchandising is a powerful marketing tool for your brand: 📌Brand visibility and recognition: Merchandising like apparel, accessories, or everyday items serves as a walking billboard for your brand. It increases brand visibility and reinforces brand recognition among potential customers, partners, and peers. 📌Community building: Offering the company's merch can cultivate a sense of belonging among peers and customers. It can create an emotional connection with the brand, fostering a sense of community amongst each other. 📌Marketing synergy: Merchandise can complement marketing efforts. It can be used in promotions, as part of social media campaigns, or even partnerships, creating a cohesive marketing strategy across various platforms. 📌Streams of revenue: The Company's merch can be a significant source of opening up new revenue channels beyond its products and services. Selling branded merchandise can contribute to the financial ecosystem of the brand. 📌Cost-effective advertising: Compared to the other forms of advertising, merchandise can be a cost-effective way to spread the word about a brand. Once designed and sourced, continuing advertising for as long as the items are in use can be an ongoing investment. 📌Differentiation: In a crowded market, merchandise can differentiate a brand from others by offering unique products that reflect the brand's identity and values. 📌Emotional connection: Merchandise can evoke emotional responses. When customers have a positive experience with a brand, they may buy merchandise as a form of self-expression or as a memento. Ready to launch your savvy merch? Connect with me and I will help you creating one of a kind merchandise for your brand. #Merchandising #MarketingTools #Branding #Recognition #BrandMerch #MarketingStrategy

I am a big fan of weekly store walk throughs. I love seeing category evolution, new challenger brands popping up, and merchandising trends. There is always so much to take in, but some brands really deserve a shout out for their innovation in packaging, design, and willingness to challenge incumbent, large brands. This week I walked every aisle of Target...here is what I saw: GOODLES - The pasta aisle is...boring. Goodles has taken pasta packaging to the next level with bold colors and amazing product photography to capture shopper's attention. Amazing to see a brand innovating in this space! Sour Strips - This brand has taken over Target's candy aisle, pushing aside "the big guys" and capturing dozens of facings over the past few months. In a category that is overflowing with "me too" items, this brand came in and with the power of social media captured customer's basket share and has firmly planted it's roots. Plus, the packaging allows you to reseal the bag...why don't most candy companies offer this? biom - It is rare that something captures my attention and piques my interest enough to actually make it into my cart, but I bought a biom for every bathroom. Super sleek packaging, innovative design, and I love their mission. Real Good Foods - The consistency of this brand's packaging across every category they sell in is something I really appreciate. No matter where you see the brand, the look, feel, and imagery has a purposeful continuity that helps customers immediately recognize it. Keep the innovation coming ⚡

Elevate your brand with custom merch that reflects your company's values and identity. Corporate merchandise is more than just gear—it's a key player in creating meaningful connections and building a successful brand story! Check out these tips for selecting the right items. #PersonalizedMerchandise #PromotionalItems #CompanySwag #BrandedMerch #BrandIdentity

The Importance of Merchandising. Merchandising stands as a pivotal pillar within the marketing industry, weaving together the art of presentation with the science of consumer behavior. At the heart of any successful marketing strategy, it goes beyond mere product placement and transforms physical and virtual spaces into immersive brand experiences. A well-executed merchandising approach not only captures attention but guides consumer journeys, influencing purchasing decisions through strategic arrangement, compelling storytelling, and visual engagement. In an era where competition is fierce and attention spans fleeting, effective merchandising not only showcases products but conveys brand values, fosters emotional connections, and fosters lasting impressions. For us at Atomic Marketing, merchandising isn't just a service; it's a potent tool that translates our clients' visions into tangible, impactful consumer interactions, leaving an indelible mark in an ever-evolving market landscape. #article #merchandising #atomicmarketing #marketing #serviceoffering #vision #GetShitDone