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6mo Edited

“𝐖𝐞 𝐜𝐚𝐧 𝐠𝐨 𝐟𝐮𝐫𝐭𝐡𝐞𝐫, 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐦𝐨𝐫𝐞 𝐜𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐮𝐝𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐰𝐞 𝐜𝐚𝐧 𝐳𝐨𝐨𝐦 𝐢𝐧 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐨𝐮𝐭 𝐨𝐟 𝐢𝐭” said our CEO Samuel Cohen during The BVA Family Human Advantage Conference. Thank you Emilie Boutes for hosting this great chat with Estelle Cavallaro about how AI can improve research. 🚀 You can access the full talk here, skip to minute 46:40 https://lnkd.in/gMcRP-8b #HAC2024 #SyntheticData #MarketResearch

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Transcript

Game changer for us. We can go further. We can have more consistent, more coherent studies and we can zoom in and get the best business sessions out of it. So the mind mindset has changed considerably over the last few months. I mean, that's good. Thank you. Well, I'm gonna be seeing this. Sure. I found some researchers doesn't working with brands. He wanted to throw themselves into their exploration of this. And so the big heavy hitting brands are adopting this technology and those who haven't done it yet would at least to embark on some sort of exploratory work. So this really is ready to hit the market.

Emilie Boutes, graphic

Chief Innovation Officer

6mo

Thank you so much Samuel Cohen for giving us your point of view on Synthetic Data ! A Hot Topic for sure!

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Fairgen

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