"There is no ‘balance’ when it comes to quality of content. It is the priority." Adding more background to the Affiliate Leaders panel at SBC North America last week, our CPO Kelly Brooks has been in further discussion with Affiliate Leaders. Covering themes including how to best leverage technology, building more engaging content, and the underlying need to foster responsible gaming tactics, you can read the full interview here: https://lnkd.in/edB8T7Ah
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In recent years, the world of sports betting and gambling has experienced a significant surge in popularity, thanks in part to the rise of online platforms and the prevalence of advertising campaigns. However, with great opportunity comes the need for responsible engagement. In this comprehensive guide, we’ll explore the ins and outs of sports betting and gambling advertisements, shedding light on the industry, its impact, and how to approach it responsibly. https://lnkd.in/deVUEScD
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Expanding your sportsbook into a new market? Make sure to maximise your chances of success and start on the right foot. Kalen Bushe explains how sports betting advertisers can use TrafficGuard’s features to combat common traffic issues and drive performance. Read more here: https://lnkd.in/eRwiAiNM
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5 ways to turn your radio into a successful monetization! 📻💰 You can diversify your income with strategies such as increasing your advertising revenues, making sponsorship agreements, sharing content on online platforms and even creating your own products. Explore our blog for comprehensive insight into these strategies! Link Here ⤵ https://lnkd.in/dCSuvBqk #radiomonetize #radioincome #monetizationtips #radiobusiness #onlineradio #adrevenue #contentmarketing
5 ways to successfully monetize your radio
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OfferTonic Partners & Volume Providers, this one is for you! Proud to present the: OfferTonic June Giveaway 🎁 We would not be in a position of a key player in UK iGaming if it weren't for our outstanding partnerships over the years, soooo right before the summer, we're hosting our first ever giveaway, focused on all dedicated Account Managers. We really upped the stakes in terms of rewards that can be won such as an iPhone 15 Pro Max, Nintendo Switch Neon and many more. 👀 What's the catch? You just have to continue doing what you do best, and deliver us more of your quality leads for the month of June. The more leads you deliver, the better the chances of snatching up some of those awards. A live draw will be hosted on July 8th to present the winners 🏆 Check out the details at: https://lnkd.in/dQseyMBB May the force of the luckiest lead be with you ✨ #OfferTonicJuneGiveaway #AffiliateMarketing #LeadGeneration
Exclusive June Partner Incentive Just Released
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Are you ready to take your monetization strategy to the next level? Send me a message today to test out AdOperator and experience the difference firsthand! Let's work together and unlock the full potential of your traffic!
Truth about High CPMs and CPM Charts
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Ad Exchange is a pivotal technology platform for buying and selling ad space through real-time auctions. Acting as an intermediary between advertisers and publishers, it allows publishers to offer their inventory while brands compete for these spaces through DSP platforms. This bidding process determines which ad is displayed, ensuring transparency and open access. Unlike ad networks, which can be less transparent, ad exchanges provide complete visibility into transactions. Discover how to maximize the value of your ad inventory with CatBox. #DigitalAdvertising #Marketing #AdExchange #CatBox
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Rev up your online advertising game this F1 season with TrafficJunky's ultimate guide! 🏎️💨 Learn how to maximize your gambling campaigns and reach passionate fans worldwide. 📈 Did you know? - F1 reached new agreements with ESPN for the U.S. and later for extensions in Latin America, Mexico, and the Caribbean. - The market is expanding rapidly in America. This means new opportunities to reach more fans! Don't miss out on this golden opportunity! Make sure to read more in our upcoming blog (link in bio). Sign up to TrafficJunky and make an ad today! #F1 #DigitalMarketing #TrafficJunky #ads #adnetwork
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Although the upfront video buy/sell bonanza may one day become unnecessary, it's still happening for the foreseeable future. I checked in with several media agency investment executives to find out where this year's more complex market stands and what factors are at play. One factor definitely involves play -- the growing presence of sports inventory being sold upfront. To find out more, please read my story today in Digiday. https://lnkd.in/eRkTSm6A
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
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In light of the recent news of Forbes and use of paid traffic and secondary websites, I wanted to invite any buyers and advertisers to come and speak to some of the great publisher and publisher networks in the ecosystem. Publisher Collective and our friends Venatus ,IGN Entertainment, Future, Gamer Network,and Valnet and many more. We all represent unique, scaled, premium inventory in the gaming space - with a vast number of unique users and quality viewable ads in what is one of the fastest growing sectors in digital. In addition - many of us, will use 1st party data, will offer 100% transparency in reporting, will be prepared to share the source of the traffic, as much of it is either search or returning visitors. We all have direct sales teams who you can meet and look in the eyes when agreeing a direct deal or a deal to be delivered programmatically. So cut out the middle lot - have some direct conversations and see your budget spent transparently without the smoke and mirrors and excessive tech tax. Not only will you support premium publishing, but you will ultimately get better value of money, and you may even get what ever the equivalent of a 'martini lunch' is!
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The Trade Desk’s stance here is impressive. Not only does taking this stance improve the advertiser side but it also creates a fair and balanced side among the publishers that already properly disclose if their video ad placements are in-stream or out-stream.
The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline
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Head of Content Marketing (SBC Events)
4moThank you for your time, Kelly Brooks! You're wonderful!