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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.

⚔ Navigating Ethical Risks in Sports Sponsorships ⚖️ In today’s sports industry, sponsorships are a double-edged sword. While they provide essential funding and visibility, they also come with hidden ethical risks. Conflicts of interest, undue influence over sporting decisions, and compromised competition integrity are just a few of the concerns raised in our InsightX analysis - link in comments. #SportsEthics #Sponsorship #DueDiligence

Merchandising is a complex process in the African continent. As Sarah Bohner (Immediate-past Head of Licensing and Retail, FIFA) rightly pointed out, understanding what motivates sports fans to purchase team merchandise is crucial. As sports organizations, we must recognize the challenges of bringing licensed products. Culture and fan loyalty play a pivotal role in the success of a sporting organization's merchandising program. A lot can be learned from #SimbaSportsClub and #YoungAfricansSportsClub about localizing the merchandising business. These Tanzanian clubs follow a merchandising model where they co-design, manufacture from Asia, manage their distribution channels, and reap the profits. Similarly, #OrlandoPiratesFC and #KaizerChiefsFC have their own successful merchandising program. Their kit sponsor manufactures and sponsors the kit for the sports teams, and they use a combination of the club and retail market channels to maximize their profits. The first step in effective merchandising is establishing your ecosystem, ensuring that your market understands it, protecting it from exploitation, and, most importantly, ensuring that the sporting organizations make money from the merchandising program. #SportsMerchendise #Science #SporstEcosystem #SportsComercialisation #footballsenzo

Caitlin Clark: Changing the Game of Basketball 🎯🏀 With every game she plays, Caitlin Clark is changing the landscape of women’s basketball, breaking records, and setting a new standard for excellence. But the true mark of a great sport is not only in its players but in how we protect their rights, promote fairness, and uphold sportsmanship. Learn how ESG in Sports is redefining what it means to be 'fair' on and off the court. 🌍💪 #CaitlinClark #WomensBasketball #FairPlay #ESGinSports

When it comes to sports, you often think of charts and organizations. According to Romy Gai, Chief Business Officer of FIFA, it is all about passion and sentiment. In a stimulating conversation with Frank Leenders and Dino Ruta, Gai tells us about his extraordinary career, from the role that allowed him to befriend Nelson Pique to the creation of a sports league from scratch. Watch the full video: https://lnkd.in/dn7PfUkH #LifelongLearning #Library #SportTalks

🚨Here is our countdown of the Top 5️⃣ Sports CSR Programs of 2024! Of the 80+ programs we ranked across 9 different leagues, we found that the best programs: 1/ Provide ease and results for sponsors 2/ Build the league’s own brand and values 3/ Impact society with a clear UNSDG aligned purpose #CSR #AmrakSolutions #SportsMarketing  

Super exciting to get to work on great projects with great people - check out the new Lucozade ad to hear their energising sonic identity! Please get in touch if your interested in finding out about how Sonic branding can help elevate your brand - anya@sonicbrand.com #sonicbranding #branding #strategicmarketing #marketing #brandstrategy

Women's sports is gaining much more viewers year-on-year 👀 With that, comes commercial arrangements and sponsorships. According to Nielsen, sponsorships create a greater ROI in comparison to their male counterparts. How is this trend going to develop over the next few years? #womenssports #sports

🙋♂️ What is Identity Sports and what do we do? ⬇️ Check out the video below and see how you can get involved in helping the mission! https://lnkd.in/gnZwq4ka

🏆 Cheers to game-changing moments! 🍾 Dive into our latest article to discover how alcohol brands elevate the fan experience through sports sponsorships. From iconic podium celebrations to exclusive fan zones, see how these partnerships create unforgettable memories. Read it on the blog: https://claret.la/48Z2yFE #BeverageIndustry #WineBusiness #SportsSponsorship #ClaretSolutions