Fanatics’ Post

Compared: Revenue of Top Sports Teams in North America

What city has an average annual sports attendance of 2.5 times the market’s population? Milwaukee; a sports-crazy city with no professional soccer team. Sports Business Journal recently ranked Alice Cooper's favorite city 32nd in their 'Best Sports Business Cities' rankings. Do you think Milwaukee could handle an MLS expansion team, alongside the Brewers in the summertime schedule? #mlssoccer #mls #soccer #soccerbiz #soccerbusiness #sportsbiz #sportsbusiness #mlsexpansion #sportsexpansion

It costs $774 for the cheapest ticket to the Women’s Final Four, meanwhile, you can get a ticket to the Men’s Final Four for three times cheaper. But it’s still not a better deal. ⬇️ Women’s college basketball has exploded in popularity this year with TV viewership up 60% across all networks. Women's National Championship Average Viewership: ∙ 2019: 3.68 million ∙ 2023: 9.9 million This popularity has driven up the price of everything, including tickets and advertising. Women’s National Championship 30-Second Ad Prices: ∙ 2019: $100,000 ∙ 2024: $500,000 (This is still half the cost of a 30-second ad during the Men’s National Championship, but you could also argue it’s a better deal since last year’s women’s game drew over half the viewership of the men’s game.) Men's & Women's March Madness Ticket Get-In Prices: ∙ Men's Final Four: $242 ∙ Women's Final Four: $800 ∙ Men's Championship: $192 ∙ Women's Championship: $390 This discrepancy is partially due to the star power on the woman’s side that doesn’t seem to exist on the men’s side, but it’s also because the women are playing in an actual basketball arena. Women's Final Four and Championship Location: 📍 Rocket Mortgage FieldHouse; Cleveland, OH 👥 Capacity: 20,562 Men's Final Four and Championship Location: 📍 State Farm Stadium; Glendale, AZ 👥 Capacity: 73,000 (expanded for basketball) But I’d argue that the women’s ticket is still a way better deal because even though you’re paying more, the viewing experience is far better than watching a game from a mile away (see below)... #linkedinsports #sportsbusiness #marchmadness

Interesting insights into the key sports industry trends being observed in North America by my colleagues Ari Clark, CPA, Justin Krieger and Matthew Twomey, CPA, CFE. Many of these we are also observing in Europe, particularly in relation to Private Equity involvement, AI, data analytics and fan engagement, as well as growth in women's sports, which is becoming an increasing strategic priority for investors and (in my opinion) is long overdue. #rsmuk #sports

Maximizing revenue through sports marketing is a winning strategy for schools. By aligning your business with school athletics—whether through stadium sponsorships, scoreboard ads, programs, or special events—you tap into the community's strong team spirit and high engagement levels. Investing in sports marketing not only supports school programs but also provides exceptional visibility for your brand. Discover how our tailored sports marketing solutions can help you connect with the community and drive revenue. Learn more about our services at schoolrevenuepartners .com Let’s turn team spirit into revenue growth! 🌟 #SportsMarketing #SchoolRevenue #CommunityEngagement #BrandVisibility #Athletics #RevenueGrowth #SupportSchools

Capital One, Buffalo Wild Wings, and Coca-Cola are dominating the NCAA sponsorship game according to MarketCast's latest study of men's college hoop's fans. This annual survey, in partnership with Sports Business Journal, asked NCAA men's basketball fans to correctly identify official league sponsors. Capital One stole the spotlight this year, boasting the highest-ever recognition at 60%, a record for these NCAA studies by MarketCast/SBJ. Not to be outdone, The Home Depot Depot surged from 27% to an impressive 44% recognition from 2021 to 2023. And GEICO netted 23% awareness after returning to the NCAA roster in March Dive into the full list of sponsorship winners (paywall alert) here: https://hubs.li/Q02vVm840

🏀 Exciting News for Sports Marketing Fans! 🏀. Check out these findings on the NCAA men's basketball top sponsors that not only showcases the power of strategic partnerships in sports marketing but also offers invaluable insights for advertisers aiming to maximize their brand visibility and resonance among passionate b-ball fans. For more insights and trends shaping the advertising landscape, stay tuned! #Fandom #SportsMarketing #NCAA #MarketResearch #BrandRecognition

In March, Iowa witnessed a significant uptick in sports betting, with a 17.1% increase to $272.4 million. This surge, largely influenced by Caitlin Clark's performances leading the Hawkeyes to the NCAA women’s title game, marked a nearly $40 million increase from previous figures. It's clear that events like these have a profound impact on betting trends, offering insights into consumer behavior and market dynamics. With the highest-rated telecast on record for the tournament, the event attracted a substantial 155% increase in handle compared to the previous year's title game, according to FanDuel. Check the full article here: https://lnkd.in/eyX4UiWH #Iowa #Gambling #SportsBetting #CaitlinClark #IowaHawkeyes

NASCAR has followed in the footsteps of the NBA, WNBA, and MLS by announcing a new in-season tournament (IST).    Beginning in 2025, the NASCAR season will feature the NASCAR Cup Series where 32 of the league’s 36 drivers will compete in a five-event ‘series-within-a-series’ for a standalone $1 million prize pool.     Despite only having one IST under their belt, the NBA has set the bar high for what these can deliver. Massive attendance, increased broadcast viewership, new social media engagement, and incremental commercial revenues are just some of the benefits that NASCAR will hope to replicate.    US leagues can be influential in setting trends that other markets adopt, so could we see an in-season tournament emerge in Australia?    A few initial thoughts spring to mind that could require unique models for this market: * Recovery times – Australia’s leading sports leagues, the AFL and NRL, are physically demanding and require significant time between games to allow players to rest, which could drag out the tournament’s length. Would a format change be needed to facilitate the most popular leagues? Might leagues consider bringing back AFLX and NRL Nines formats for an IST? * Financial incentives – US leagues incentivise players for the IST with large cash prizes, would local leagues be able to offer the prize money needed to ensure the events aren’t seen as just a distraction from the ‘main event’? Or would a different incentive have to be considered e.g. main competition points? * A 2nd Chance – as Australian leagues don’t currently operate on a relegation/promotion model (making games for bottom ranked sides exciting right to the end), might an IST provide an incentive (and opportunity) for teams who are in the bottom half of the table to rally and win a stand-alone event in the tail end of their season? * Hosting Revenue – the likes of Gather Round and Magic Round are win-wins for rightsholders and the cities that pay to host them. Would rightsholders see the opportunity to sell guaranteed hosting rights for an IST to cities as both a revenue driver and opportunity to grow the game in non-traditional geographies? Sign up to the Gemba 3Peat newsletter to keep up-to-date with all things sport and entertainment. Link in comments #Gemba3Peat

Episode 206 – How Equitable is the World of Sports?