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Before we start on new episodes for 2024, we wanted to share our top 3 episodes from 2023. For our first one, we have Sam Van Boxtel of Climbers Crag - we're hiring! Sam and Cole discussed the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much more! Listen here: https://lnkd.in/gE-UzW2Z

Remember the other week when we said video was important?📽️ Well… to show you just how much we think so, here’s a quick 30-second trailer we created of our team at Breakout Media. I’m sure you can agree that video is the only way we could capture our personalities at Breakout😅 In just 30 seconds, you can see exactly who you will work with and what we are all about! If you want to work with this bunch, why not book a call with us via the link in the comments? 🤙 #meettheteam #marketingagency #BreakoutMedia

About two weeks ago, I secured a feature for my client on The TODAY Show's ‘Tech The Halls’ holiday segment. This was a big win for my client, a startup competing in a field dominated by established heavyweights. But more importantly, it marked a personal triumph in my 10-year journey in publicity. Working in talent and entertainment publicity, I’ve repped (and still currently rep) some of the biggest names in the media landscape. While this has given me the privilege of securing clients on major platforms like GMA, Nightline, and The View, this was the first time I landed a consumer product client on a major morning show. It was exhilarating to see this product reach millions nationwide. This experience reinforced two key lessons for me. First, the importance of being a chameleon in the industry – stepping out of my comfort zone, embracing unfamiliar territories, and recognizing that growth often comes from new challenges. Second, the value of finding gratitude in every opportunity, whether big or small. I’m thrilled with how well this morning's segment turned out. Take a look below and let me know your thoughts. Would this be a product you'd be interested in? #publicistproblems Lobeline Communications

“When you consider there are millions, billions of people on TikTok that you are narrowing down from to select the right person to represent your brand, it can be overwhelming, or it can be a great opportunity. And so it's being really smart about that criteria you lay, to find that right person.” Jane Chandler, VP of Public Relations at BarkleyOKRP More super smart insights from Jane, BarkleyOKRP's Joseph Spencer, + likekind's founder Pam Potts on our latest edition of This Modern Brand. 🎧 Here the the full episode + more: https://lnkd.in/gtKjDnQn. #ModernConsumer #InfluencerMarketing #WholeBrandThinking

Reels are really easy, even in the off-season. While the idea might seem daunting, especially without the summer action, there are so many ways to make quick and easy reels for your page when you're not at camp! 🎥 Video slideshows are an easy way to repurpose unused photos. Put those pics on a timeline, and post them in a way the algorithm will reward: a reel! 🎥 Check in with your camp. Whether it’s in your office or out and about, talking heads are easy content. Talk about something camp related, and be yourself! 🎥 Tap into the trends. There is NOTHING better than seeing camp leadership partake in that funny trend you’ve been seeing all over the place! Whether it’s a dance, an ad lib, or any other quirky trend that emerges in the off season; this content is doable with an awesome payoff!

How does a spicy chicken wing interview show on YouTube become part of Marvel's reboot campaign? Consistency, quality, partner sponsorships, and an understanding of their audience is key. It's more than just about the death wings. 🍗 🐔 🔥 Back in 2015, First We Feast's channel introduced a new playlist; Hot Ones. Over the years, notable guests like Cate Blanchett, Shaq, Margot Robie, and Conan O'Brien have attempted the 10 wing 10 question gauntlet. Host Sean Evans and his team stand out for their exceptional research and crafting rare, specific questions, even almost a decade later. It's still the main comment given from guests struggling through ridiculously hot wings. You see, video content may seem like powerful and expensive magic, but remember, the camera is just a window into your world. Your task is to captivate, inform, and engage your audience effectively. Start now, focus your media strategy on your audience, listen to their feedback, and uphold your quality. Companies are always seeking innovative ways to connect with a new audience. If Marvel's PR machine sees enough potential in that chicken wing channel to send its two biggest stars to suffer on their behalf, then you can certainly start building a compelling video strategy within your team. You've got this! #VideoContent #Marvel #HotOnes #Marketing

If you missed this reel before, here’s your second chance! 👀 Ace your next talk with 3 tips to tailor your talk to your audience! 💡 KNOW YOUR AUDIENCE Speaking to techies? Know their lingo. Got a creative crowd? Use vivid stories. The better you know what they want to hear, the better you’ll connect! 💡 KNOW YOUR WHY Locking in on your purpose shapes your message. Understanding your ‘why’ keeps you on track and relevant. 💡 KNOW YOUR VALUE PROPOSITION? Your audience is thinking, “Why should I care?” Make it clear why they should. Keep them engaged and make their time with you worth it! Nailing the prep to best be of service to your audience helps you AND them! It’s like adding the perfect seasoning to your favorite dish—get it right, and you’ll leave your audience craving more. 📌 What other tips have you tried that work for you? Comment below! 💬 Follow along for more tips and tricks to make your talks stand out! 🌟 . . #pagefehling #publicspeaker #livespeaker #keynotespeaker #publicspeakingtip

So grateful to be featured on the latest 4 Ps In a Pod episode to talk about my career journey, sharing advice to young marketers, and insights on how to build a brand that’s relevant in culture. It was a blast speaking to Jeevan Grewal and JP Del Carmen, two marketers who are just as passionate about the field as I am, and I mean that for real. Our actual conversation lasted over 2 hours. Have a listen, I hope you you all find a few gems in there, and let me know what you think! Link: https://lnkd.in/gKmUv8Y4

In the latest episode of Conquer Local Think Tank, Dennis Yu delves into the nuances of creating an effective marketing strategy that aligns with business objectives. His insights provide a framework for businesses to develop communication messages that resonate with their audience. This episode is a must-watch for anyone looking to improve their strategic marketing approach. Explore the full discussion here:

Tomorrow's a big day! We're dropping the first installation of #LiveWithLighthouse, The Marketing Series. You might be asking, "Joe, I thought Lighthouse was a recruiting company. Why are you pushing content about marketing?" Or maybe "Wait, Lighthouse is a recruiting company? I thought you were an IT company. Help me out here man, what do y'all do?" Those questions, while hypothetical, are spins off of real questions I've gotten about Lighthouse Technology Services in the last 90 days. And there's a marketing concept at the root there, called POSITIONING. Sam Kuehnle has done a great job clarifying Loxo's positioning as a Talent Intelligence Platform, he's built campaigns showing the unique value behind their position, and he's helped Loxo gain traction in an industry crowded with what the recruiting industry commonly refers to as Applicant Tracking Systems. We are working on repositioning Lighthouse as The Place for Talent and Technology. That covers a lot of ground, but hey, so does our team. 💪 Need support attracting, acquiring, or retaining talent? We offer services for all of those stages. 💻 Need people to support your technology team, or maybe you want to work with an outside IT partner? Yep, we've got both of those fronts covered. Tomorrow morning, Live With Lighthouse episode 26 dives into positioning, brand development, and how to communicate your unique differentiators to your potential customers. You'll also hear a bit about mine and Sam's respective athletic careers in our younger days 😅 Check it out now...and you could be my best friend and subscribe to "Live With Lighthouse" wherever you get your podcasts: https://lnkd.in/eFpH5E9Q #BeALighthouse #Marketing #Positioning