Farid Zaman, HCI’s Post

My bank just sent me an overly long, dense email to tell me how they've upgraded their mobile banking experience to make it simpler, easier and faster. That may be, but is the vehicle to promote it a good user experience? This is what we content strategists mean by creating a consistent, "holistic" experience... #contentstrategy #UXdesign #contentmarketing #contentdesign

Optimization and simplification are key to successful digital adoption. This is especially true when it comes to banking. One app that can handle all of your banking needs is a game-changer, making the digital experience for users smoother and more efficient. If you're looking to enhance your digital banking experience, consider using a single app for all your banking needs. #Enablement #digitaltransformation #digitalbank #mobilebanking

Cast your mind back 30 years ago...it was the era of CDs, Britpop, and a very different banking experience. Fast forward to 2024, and consumers now have access to all of their finances on a 7” screen, 24/7/365, anywhere in the world! Mobile banking is our customers’ preferred way to bank – and we have over 18 million users of our banking apps. But mobile-first banking doesn’t mean mobile-only: our colleagues are also here to help online, over the phone or in branch in the moments that matter.  Read more on how we’re putting mobile at the heart of our strategy ➡️ https://lnkd.in/ewDYqnUm

The role of banking apps has changed. We surveyed a nationally representative sample of over 1,700 users for our latest research report, ‘Banking apps in the age of Consumer Duty: What customers are saying and what banks should be doing.' The findings and our practical recommendations cover: - The changing role of the app - Getting the basics right - The features users want to see - Vulnerable customers and Consumer Duty - Managing data See the full conversation exploring the results and read the report here https://bit.ly/4bym0uF

Unlock your financial future with our Credit Score feature! 🌟 Simulate, motivate, elevate, and visualize your journey to success like never before. Explore scenarios, set goals, gain insights, and plan ahead - all in our mobile banking app 📲 Let’s embark on this financial journey together! Learn more: https://bit.ly/43zuRs7 #FinancialEmpowerment #CreditScore Member FDIC. Member DIF.

Building an award-winning app starts with understanding what clients care about most when it comes to mobile banking – ease of use and strong security. In this American Banker article, Ankit Bhatt explains how focusing on those things has led to the best app in banking. https://bit.ly/3zcI6Vp

Personetics is proud to partner with Ankit Bhatt & U.S. Bank to achieve top results. From American Banker's article: "U.S. Bank also has tools for helping clients manage their spending with insights. For instance, an alert might tell a customer that based on their transaction activity, they could save $250 more per month and still pay their bills, and then show them how to set up automated savings." "We're helping clients better manage their spending as we provide them insights like, Hey, based on your transaction activity, based on your inflow and outflow, $250 more per month, and automating that process," Ankit Bhatt said. "These individualized insights go a long way toward creating trust with clients." #partnership #personalization #customerengagement #mobilebanking #digitalbanking #ai

Personetics is proud to partner with Ankit Bhatt & U.S. Bank to achieve top results. From American Banker's article: "U.S. Bank also has tools for helping clients manage their spending with insights. For instance, an alert might tell a customer that based on their transaction activity, they could save $250 more per month and still pay their bills, and then show them how to set up automated savings." "We're helping clients better manage their spending as we provide them insights like, Hey, based on your transaction activity, based on your inflow and outflow, $250 more per month, and automating that process," Ankit Bhatt said. "These individualized insights go a long way toward creating trust with clients." #partnership #personalization #customerengagement #mobilebanking #digitalbanking #ai

We do the right thing for our customers - and our digital app is a big part of how we make that happen! Read on to learn about how we make it easy and keep it safe from our Consumer and Small Business Chief Digital Officer Ankit Bhatt. #mobileapp #csat #customersatisfaction #digital #usbanklife

Such an important component of your financial health.