Are Consumers Under Attack by Their Own Products?
Mielle Organics, a beloved brand in the Black community, is facing intense scrutiny. Consumers are taking to social media, alleging that the Rosemary Mint Strengthening Shampoo and Rosemary Mint Scalp & Hair Strengthening Oil are causing hair loss and scalp irritation. Thousands of comments express frustration that these products did not deliver on their promise to "strengthen" hair.
Mielle’s Founder, responded, reassuring customers that their products undergo rigorous testing for safety and efficacy. But this raises a critical question: How do consumers really know if these claims are true? Where is the transparency? As of now, no compliance information is readily available on the company’s product or website.
As an attorney and founder of the Equity and Wellness Collaborative (EWC), I see these situations all too often. This type of consumer backlash is preventable with a solid compliance process. Proving your product claims and ensuring ingredient safety is not just optional—it’s essential.
At EWC, we prepare brands for these very issues through our EWC Beauty Certification and EWC Inclusive Beauty Certification. Our Inclusive Beauty Certification, in particular, focuses on Black and Brown-owned brands and those marketed to these communities, ensuring their products meet the highest standards for safety and efficacy.
The solution? Transparency, rigorous testing, and certification that shows consumers you’re serious about product safety and effectiveness.
Let's stop the cycle of consumer distrust and build confidence through compliance. Learn more about how EWC can support your brand in navigating these challenges with integrity.
Commercial Banker Associate at JPMorgan Chase & Co.
2moBest products ever!!!🥳