Farrah Bostic’s Post

Some of you might have noticed (yet another) podcast in my feed. I started a show and newsletter called Cross Tabs (with a little help from Paul Soldera) to help demystify and depressurize something that in the US, in an election year, causes a lot of anxiety: polls. As a strategist and a researcher, I know quite a bit about research methods and survey design and sampling and all that. But public opinion polling feels, in many respects, like a completely different beastie. Nevertheless, every 2-4 years people suddenly get really interested in a branch of my industry, so I'm here to help bring it all back down to earth for you. The latest episode of the show features Paul Westcott of L2, Inc. in which he generously and clearly explains what pollsters are referring to when they talk about matching or recruiting sample via the "voter file". I think it's a really illuminating conversation about what campaigns or pollster know about you and how they use that to talk to the right people, but also about a big data problem that might be familiar to many of you: bringing together disparate datasets, normalizing them, making them usable, and protecting them. You can find that episode and more at www.crosstabspodcast.com #bigdata #polling #voterfile

Cross Tabs

Cross Tabs

crosstabspodcast.com

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